Content about Foundation

An even skin tone, flawless complexion and radiant glow — every girl wants it, and manufacturers continue to heed the call by bringing to market new facial products that promise to offer the latest in innovation, as well as better coverage and greater results.

One example is Revlon, which is building upon its SmartShade franchise with the new SmartShade Mousse Makeup, which promises to instantly adjust skin tone. There's also the new SmartShade Power Blush, the first powder blush for the franchise.

NEW YORK — Palmer’s, the maker of Palmer’s Cocoa Butter Formula facial care products, has officially launched two new skin care items: the Cocoa Butter Formula Eventone BB cream and Cocoa Butter Formula Eventone dark spot corrector.

Beauty mavens are 
going bonkers for 
BB creams!


Exactly what is a BB cream? It is a relatively new multifunctional product, also referred to as ‘blemish balm’ or ‘beauty balm,’ that combines the functionality of primers, SPF and moisturizers, along with the anti-aging benefits of skin serums.


BB creams, which are not a foundation or a tinted moisturizer, were invented by German dermatologists in the 1960s as a soothing post-
treatment cream. The item then caught on in Korea as movie stars sought a flawless complexion without looking made up.


CAMP HILL, Pa. — Rite Aid will be among the industry sponsors of a benefit for women's cancer research, the retail pharmacy chain said Thursday.

Rite Aid announced that it would field run-walk teams for the Entertainment Industry Foundation Revlon Run/Walk for Women events in New York and Los Angeles, while Revlon will donate $25,000 in Rite Aid beauty product sales. The retailer also will offer Revlon coupons online and will sell exclusive nail polish shades.

WOONSOCKET, R.I. — Representatives of the CVS Caremark Charitable Trust, a private foundation created by CVS Caremark, kicked off a "Day of Giving" on Tuesday by surprising several nonprofits with the grant funding they had requested.

The visits, hosted by several of the company's executives, were timed to coincide with the announcement that $4.3 million has been awarded in grants to 98 nonprofit organizations across the country in 2011, which includes multiyear grants from previous years.

NEW YORK — Maybelline New York is expanding its successful Dream portfolio with the January launch of the new Dream Nude Airfoam foundation, Dream Lumi Touch highlighting concealer and Dream Bouncy blush.

CHICAGO — Food Lion's charitable arm once again has teamed up with the Western Union Foundation to support Feeding America.

The Food Lion Charitable Foundation and the Western Union Foundation donated $220,000 to 11 Feeding America food banks. The funds were presented to the respective food banks at the Food Lion corporate offices in Salisbury, N.C., on Wednesday.

The Feeding America food banks grant recipients include:

• Blue Ridge Area Food Bank in Verona, Va.;

TORONTO — ModiFace, a provider of virtual makeover technologies, has announced the launch of its new iPhone application, dubbed "MakeUp Live," which is a virtual makeover tool.

CINCINNATI Procter & Gamble's CoverGirl is launching in January its new NatureLuxe makeup collection, which includes NatureLuxe silk foundation and NatureLuxe gloss balm.

The NatureLuxe silk foundation contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter alternative to a heavier-feeling emollient. The formula is oil-free and paraben-free and contains SPF 10.

The foundation is available in 14 different shades, each with a suggested retail price of $11.99.

NEW YORK —Maybelline New York is looking to revolutionize how women shop the wall for face makeup with its new Fit Me collection, available at retail beginning January 2011.