Content about Forrester Research

September 12, 2012

Survey: Retailers focusing on mobile site optimization and in-store technologies

Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research.

DENVER, Colo. — Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research.

May 23, 2012

Tablets driving online revenue for retailers, survey finds

With the digital age in full swing, many retailers have reported that their online sales are being boosted by orders made via a tablet, according to the 2012 "State of Retailing Online" survey from Shop.org and Forrester Research.

WASHINGTON — With the digital age in full swing, many retailers have reported that their online sales are being boosted by orders made via a tablet, according to the 2012 "State of Retailing Online" survey from Shop.org and Forrester Research.

May 3, 2011

Forrester survey: 91% of retailers have mobile strategy in place or in development

Washington, D.C. -- More and more retailers are experimenting with mobile and social initiatives. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research. for Shop.org, 91% percent of retailers currently have a mobile strategy in place or in development (up from 74% a year ago), and 72% say they will increase their spending on social networks this year over last.

May 3, 2011

Retailers mobilize their efforts

Mobile and social initiatives are becoming increasingly important to retailers.

WASHINGTON — Mobile and social initiatives are becoming increasingly important to retailers.

According to “The State Of Retailing Online 2011: Marketing, Social and Mobile” report conducted by Forrester Research for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers said they will increase their spending on social networks this year over last year.