Content about Footwear

January 16, 2013

The slight discrepancy in leg length while wearing a fracture boot can cause patients pain and discomfort. The removable, reusable and adjustable Evenup shoelift equalizes the induced limb-length discrepancy caused by fracture walkers, cast boots or thick-soled wound healing shoes.

BUFORD, Ga. — "I can't wear this thing." That's the sentiment from some patients when their doctor presents a fracture boot to them after a leg injury. Most often, it's not simply an aesthetic choice. The slight discrepancy in leg length while wearing a fracture boot can cause patients intolerable pain and discomfort. The removable, reusable and adjustable Evenup shoelift equalizes the induced limb-length discrepancy caused by fracture walkers, cast boots or a thick-soled wound-healing shoe.

November 7, 2012

Boots U.K. recently took a page out of Walgreens' playbook with the placement of health guides across the front-end.

LONDON — Boots U.K. recently took a page out of Walgreens' playbook with the placement of health guides across the front-end. 

As part of its multi-channel strategy, Boots U.K. is currently testing the use of iPads to support in-store ordering across 30 stores, the London-based drug store retailer recently announced. 

May 15, 2012

Summer Soles on Monday announced the launch of five additions to its collection of Softness of Suede insoles that help women keep their feet feeling dry and comfortable during the summer months.

FRISCO, Texas — Summer Soles on Monday announced the launch of five additions to its collection of Softness of Suede insoles that help women keep their feet feeling dry and comfortable during the summer months.

"In summer, all feet sweat, even if you're wearing thongs, sandals or open toed shoes," Summer Soles founder Shannon McLinden said. "These gorgeous and brightly patterned prints keep feet dry for under $10. What's great about these liners is that they are very thin, easy to use and removable."

May 10, 2012

CastMedic Designs on Wednesday introduced its line of fashion accessories for medical walking boots.

WASHINGTON — CastMedic Designs on Wednesday introduced its line of fashion accessories for medical walking boots.

Company founder Christina Daves developed MediFashions in 2010 after realizing no product like this currently existed. "With at least 1.5 to 2.5 million walking medical boots prescribed annually, why should that many people have to walk around in a big ugly boot? Why not have some fun?"bshe said.

December 6, 2011

Star Nutrition on Monday announced the launch of the PRO-3 Thin Sport Incredisocks to its Incrediwear portfolio.

CHICO, Calif. — Star Nutrition on Monday announced the launch of the PRO-3 Thin Sport Incredisocks to its Incrediwear portfolio. The PRO-3 Incredisocks are designed with a carbonized charcoal anion technology that increases circulation, which in turn improves performance, decreases foot fatigue and leads to faster recovery times.

September 12, 2011


The opportunity across insoles continues to be a direct appeal to that female shopper.


The opportunity across insoles continues to be a direct appeal to that female shopper. Manufacturers have long acknowledged that the female head-of-household historically has been the primary purchaser in this category, even when most of the insole products were skewed decidedly toward fitting within a man’s shoe.


September 8, 2011

Hanes is bringing comfortable socks to the masses with its latest line.

WINSTON-SALEM, N.C.— Hanes is bringing comfortable socks to the masses with its latest line.

New Comfort Toe Seam socks do not bunch and are designed to reduce the bulk of conventional socks, resulting in a more comfortable fit.

July 12, 2011

Moszkito on Tuesday announced that its collection of over-the-counter insoles, including the Archy Orthotic line, is available for purchase at Shoebuy.com.

SCOTTSDALE, Ariz. — Moszkito on Tuesday announced that its collection of over-the-counter insoles, including the Archy Orthotic line, is available for purchase at Shoebuy.com.

At a suggested retail price of $58, Archy Othotic will fit into high heels, boots and loafers. In black and tan Prima leather, they are lightweight, supportive and comfortable, the company stated. 

April 8, 2011

A line of inflatable inserts that prevent boots from wrinkling and creasing have gained distribution in Duane Reade.

NEW YORK — A line of inflatable inserts that prevent boots from wrinkling and creasing have gained distribution in Duane Reade.

Booty Shapers offer consumers an inexpensive way to store boots and are available in small, medium and large sizes, catering to all different kinds of boots, the company said.

Booty Shapers can be purchased at Duane Reade, CVS.com, Drugstore.com and more, for a suggested retail price of $9.99 per pair.

January 3, 2011

SC Johnson has inked a deal to acquire Sara Lee's global shoe care business, which includes the iconic Kiwi brand.

RACINE, Wis. — SC Johnson has inked a deal to acquire Sara Lee's global shoe care business, which includes the iconic Kiwi brand.

SC Johnson's portfolio of household products, which hosts such brands as Pledge and Windex, now will feature the Kiwi family of brands, including Sara Lee's Bama International, which sells shoe accessories in specialty channels in Europe and Canada, and Kiwi Kleen, a line of household cleaning products sold mainly in Asia Pacific using the Kiwi branding.

The company expects to complete the acquisition by mid-2011.

October 26, 2010

Kiwi Shoe Care's Camp Dry line is helping consumers keep their shoes prepared for upcoming...

EXTON, Pa. Kiwi Shoe Care's Camp Dry line is helping consumers keep their shoes prepared for upcoming harsh weather.

Kiwi's Camp Dry heavy-duty water repellant and Camp Dry performance fabric protector can be found at mass merchandisers, including Walmart and Target, as well as sporting goods stores. Both products are designed to repel water and minimize stains and wear-and-tear.

September 26, 2010

The opportunity within foot care may be even more skewed toward the female shopper than...

The opportunity within foot care may be even more skewed toward the female shopper than in years past when insoles and devices designed with the woman in mind were first introduced.

The fact is, men and women are in search of satisfying different needs when considering a foot care product purchase. Men are more utilitarian, preferring high-function products that offer extra-cushioning, support and comfort. Women, meanwhile, shop for products that complement not only their feet and their shoes, but also their busy lifestyles, according to Implus Footcare research.

September 8, 2010

Sara Lee's Kiwi Shoe Care is looking to educate consumers on how to care for...

EXTON, Pa. Sara Lee's Kiwi Shoe Care is looking to educate consumers on how to care for their shoes with a back-to-basics approach.

Kiwi's new campaign focuses on taking care of what consumers already have without breaking the bank, the company said.

"Our new ads will take a unique approach to drive home the concept of caring for one's shoes and demonstrate the value and savings it can bring to one's household," said Bob Clark, marketing director of Kiwi Shoe Care.

August 23, 2010

Merck Consumer Care on Tuesday announced the launch of Dr. Scholl's For Her Fast Flats,...