LOS ANGELES — Salon Perfect, a brand of lashes and brow products sold exclusively at Walmart, has partnered with Paramount Pictures' upcoming film, "Footloose," which opens Oct. 14.
The partner campaign includes full-page ads in Lucky, Teen Vogue and InTouch Weekly magazines; displays at Walmart stores nationwide during the month of October; presence on a Times Square digital billboard; online banner ads; and a national sweepstakes to win movie tickets to see "Footloose."
