Content about Food and drink

BOSTON — Yasso Frozen Greek Yogurt is adding three new flavors to its line of Greek yogurt bars with coconut, mango and vanilla bean flavors to hit retail store shelves in February.

NASHVILLE, Tenn. — Cracker Barrel Old Country Store is embarking on its third attempt to branch out from its chain of  Southern comfort food restaurants by expanding a lineup of branded food products to be offered at grocers and outside retail outlets.

"Our research shows that our guests would like to be able to purchase Cracker Barrel products in places other than just our restaurants and retail stores, and we believe that there is opportunity here to meet that desire," the company stated.

EAST HANOVER, N.J. — Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

SAN FRANCISCO — Pop singer Katy Perry will leave her mark on the newest flavor from snack brand Popchips, the company said Friday.

Popchips said it would launch Katy's Kettle Corn, described as sweet and salty, at Target stores this month. Perry joined the company in July 2012 as an investor and creative partner and expressed an interest in creating a signature flavor of the snack.

APOPKA, Fla. —Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade varieties: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

SAN CLEMENTE, Calif. — Hero Nutritionals on Wednesday introduced two sugar-free vitamins to its Yummi Bears line that are naturally sweetened with lo han fruit and inulin fiber.

“Overall the gummy vitamin category is up by 19% year over year, with the new sugar-free trend emerging," stated Claire Polson, national sales and marketing manager for Hero Nutritionals. “Additionally, the supplement alternative sweetener category grew by 10%, with the children’s multivitamin category driving it at 23% growth as compared to 2011.”

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

MINNEAPOLIS — General Mills has introduced a new protein bar that it said was designed to satisfy cravings while being healthy.

The company announced the introduction of Fiber One Protein Bars, available in caramel nut and coconut almond flavors. The caramel nut bar contains seven grams of protein and 130 calories, while the coconut almond bar contains six grams of protein and 140 calories.

MINNEAPOLIS — Yoplait is marketing Greek yogurt to a younger audience with a new product line, the company said.

The company announced the launch of Yoplait Pro-Force, a Greek yogurt with twice the protein of most kids yogurts, available in strawberry and mixed-berry flavors.

WHITE PLAINS, N.Y. — Sabra Dipping Co. has added a new Grab N Go pack featuring Sabra’s Homestyle Medium Salsa and Tostitos Bite Size Rounds tortilla chips to its lineup of popular Grab N Go fresh snacks.

The new product marks the first time Sabra has offered its refrigerated salsa in a single serving size. Sabra salsas are made from hand-selected tomatoes that are combined with chunky vegetables, herbs and spices. Suggested retail on the new product is $2.99.

KANSAS CITY, Mo. — Hostess Brands has chosen a stalking-horse bidder for its bread business, the bankrupt baking company said.

Hostess, which declared bankruptcy in November 2012 following a long standoff with one of its labor unions, said it had chosen Flowers Foods as the stalking-horse bidder; the company plans to solicit bids from other companies as well.

WALTHAM, Mass. — Profitect on Monday announced that Weis Markets has selected its cloud-based Profit Amplification solution, a pattern-seeking predictive analytics tool, for deployment throughout the chain.