A report funded by a Council for Responsible Nutrition Foundation grant made the case for supplementation as a key component in any healthcare cost reduction strategy. It's not news to those in the industry who already know the health benefits associated with supplementation. But for the consumer media so quick to run a negative headline, this may come as a bit of a shock.
Here's the secret. Dietary supplements are not only a part of a healthy diet, they also beget healthier behaviors. And America is at the precipice of becoming a whole lot more interested in healthier behaviors. After all, the cost burden shift from the employer to the consumer will only continue. And as consumers assume more and more of those healthcare costs, reports like this will help make the case that supplementation is worth a look as a cost containment tool.