Content about Flavor

May 3, 2013
Arizona launches three new Rickeys beverage flavors

Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.

WOODBURY, N.Y. — Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.

The three new Rickeys flavors include: Mango Lime, Grape Lime and Lemon Lime Rickey. These flavors join Cherry Lime, an immensely popular drink, according to the company.

The new drinks contain 10% juice and only 70 calories per serving.

March 21, 2013
GoGo squeeZ introduces AppleGrape flavor

Like all of the brand's products, AppleGrape is made with 100% fruit, featuring a blend of apples, grapes and no artificial additives.

NEW YORK — GoGo squeeZ introduced the newest addition to its line of portable, squeezable applesauce: AppleGrape. Like all of the brand's products, AppleGrape is made with 100% fruit, featuring a blend of apples, grapes and no artificial additives. The new variety joins an already robust and popular line of flavors, including: AppleApple, AppleCinnamon, ApplePeach, AppleBanana, AppleStrawberry, AppleBerry, AppleMango and AppleCherry.

February 21, 2013
Kettle Brand expands territory with two new chip flavors

Kettle Brand is pushing boundaries with two new flavors the company said reflects the preferences of the current consumer, the company announced.

SALEM, Ore. — Kettle Brand is pushing boundaries with two new flavors the company said reflects the preferences of the current consumer, the company announced today.

January 29, 2013
Ben & Jerry's celebrates '30 Rock' finale with new flavor

Ben & Jerry's ice cream has announced it will reveal a new flavor aimed at celebrating the NBC series 30 Rock, which airs its series finale on January 31.

BURLINGTON, Vt. — Ben & Jerry's ice cream has announced it will reveal a new flavor aimed at celebrating the NBC series "30 Rock," which airs its series finale on Jan. 31. The flavor will be unveiled by co-founder Jerry Greenfield at a New York City finale party, steps from the namesake building at Rockefeller Center. Invitees will gather to view the series finale of the show and sample the new "30 Rock"-themed concoction

January 23, 2013
Kraft announces Mio Fit liquid water enhancer, Super Bowl commercial

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

January 2, 2013
Whole Foods Market releases exclusive plant-based product line

To meet growing consumer demand for healthier choices, Whole Foods Market is introducing Engine 2 Plant-Strong products, a new line of plant-based, minimally processed snacks, breakfast items and pantry staples.

AUSTIN, Texas — To meet growing consumer demand for healthier choices, Whole Foods Market is introducing Engine 2 Plant-Strong products, a new line of plant-based, minimally processed snacks, breakfast items and pantry staples. Developed in collaboration with Rip Esselstyn, author and founder of The Engine 2 Diet, the products will be available exclusively at Whole Foods Market stores nationwide beginning January 2013.

December 5, 2012
Ecosentials launches line of liquid vitamin flavor enhancers

Ecosentials on Monday launched Vitamin Squeeze Powder Water Enhancers, which are packaged in squeezable bottles that add vitamins and customizable flavors to water.

PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.

October 9, 2012
FlavoRx: Taste of meds boosts loyalty

A two-part study by the Temple University School of Pharmacy and market research firm WilsonRx found the availability of custom flavoring for children’s medications boosted customer satisfaction and loyalty.

A two-part study by the Temple University School of Pharmacy and market research firm WilsonRx found the availability of custom flavoring for children’s medications boosted customer satisfaction and loyalty. The study, consisting of an intercept survey of 200 mothers at Philadelphia and 
New Jersey drug stores and a review of a WilsonRx mail survey of 34,454 customers, found that 50% of parents were very or extremely likely to recommend a pharmacy that actively informed them about flavoring services, while 7% were not. 


September 7, 2012
Dasani enters flavor enhancers category

Dasani has introduced a product designed to give consumers their own personalized taste experience.

ATLANTA — Dasani has introduced a product designed to give consumers their own personalized taste experience.

July 30, 2012
Lip Smacker turning 40

Lip Smacker is celebrating its 40th anniversary next year with an array of limited-edition flavors and promotions.

WESTLAKE, Ohio — Lip Smacker is celebrating its 40th anniversary next year with an array of limited-edition flavors and promotions.

The Bonne Bell Co. made headlines in 1973 when it introduced Lip Smacker and created the flavored lip gloss category. While there are many Lip Smacker flavors sold worldwide today, the first fruity flavor to hit the market was strawberry.

July 20, 2012
Lay's turns to consumers to select new potato chip flavor

Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

PLANO, Texas — Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

June 20, 2011
Drops of flavor

Kraft’s new entry in the water-
flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years.

NORTHFIELD, Ill. — Kraft’s new entry in the water-
flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years. The zero-calorie line of concentrated liquid flavorings packaged in a sleek egg-shaped dropper bottle clearly is different than other water enhancers on the market. Promotion for the product focuses on “personalizing” flavors.


June 2, 2011
Tom's of Maine Simply White toothpaste earns ADA's Seal of Acceptance

Tom's of Maine has announced the launch of its new natural Simply White fluoride toothpaste, which contains no bleaching agents or artificial flavors.

KENNEBUNK, Maine — Tom's of Maine has announced the launch of its new natural Simply White fluoride toothpaste, which contains no bleaching agents or artificial flavors.

Simply White has earned the American Dental Association Seal of Acceptance, a first for any natural whitening toothpaste, according to the manufacturer.

Simply White toothpaste combines three naturally sourced silicas that combine to remove surface stains. Simply White, like all Tom's of Maine products, has no artificial preservatives, animal ingredients or animal testing.

September 27, 2010
Hi-Chew goes grape

Hi-Chew's line of fruit chews now features a grape flavor....

LOS ANGELES Hi-Chew's line of fruit chews now features a grape flavor.

“Our grape flavor has been a popular treat especially among children in Japan,” said Toshiya Yasuda, president of Morinaga America. “We are confident that by bringing our grape flavor to America, we will not only delight our current fans, [but] we [also] will stimulate more curiosity in trying Hi-Chew fruit chews that will gain us an even greater following after sampling one of our fruity, chewy candies.”

July 11, 2010
Tornados kicks off another Facebook challenge

Ruiz Foods' Tornados brand announced this month its Facebook-based promotion “Flavor Challenge 2.0,” in which...

March 16, 2010
Burt's Bees natural toothpaste hits store shelves

Natural personal care company Burt's Bees has introduced a line of Burt's Bees natural toothpaste....

January 10, 2010
Chew on this

Sugar-free gum is one of the hottest areas of the confection aisle, with sales estimated...

PARSIPPANY, N.J. —Sugar-free gum is one of the hottest areas of the confection aisle, with sales estimated to be up 11% this year, according to the National Confectioners Association.

One of the latest must-have new products is Cadbury’s Trident Layers, a sugarless gum that marries bold flavors and textures for a unique flavor blend. The dual-flavor gum combines two real-fruit tastes with a visible soft middle layer infused with real-fruit flavor.