Content about Fiona O'Donnell

CHICAGO — Motherhood influences the way women shop, according to Mintel research.

The research firm found that being a mother influences shopping habits as an increased emphasis is put on the safety, value and nutrition of everyday purchases:

• More than half of moms who only have children younger than 6 years old (51%) said they question how safe things are for their children to eat, use and wear;

• 40% said think about the long-term impact products have on their children;