Content about Finesse

April 25, 2012

Lornamead has announced the launch in April of its new Finesse Color Lock styling products, which offer a new advanced system to get longer-lasting color as part of a regular home styling routine.

NEW YORK — Lornamead has announced the launch in April of its new Finesse Color Lock styling products, which offer a new advanced system to get longer-lasting color as part of a regular home styling routine.

Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated.

January 11, 2011

Lornamead is bringing new innovation to hair care with its new Finesse Clean + Simple line, the first dermatologist-tested hypoallergenic shampoo and conditioner developed for the mass market.

STAMFORD, Conn. — Lornamead is bringing new innovation to hair care with its new Finesse Clean + Simple line, the first dermatologist-tested hypoallergenic shampoo and conditioner developed for the mass market.

“Up until now, people with sensitive skin or allergies had to settle for expensive specialty or salon products to meet their needs. Now, they have a good, affordable option for the whole family where they usually shop for shampoo,” stated Randy Sloan, president of Lornamead, which acquired the brand from Unilever in 2006.