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February 24, 2012

Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

NEW YORK — Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

In 2011, spending on print advertising, which includes both newspapers and magazines, was $36 billion, topping the expenditure of online advertising at $32 billion. However, this year it is projected to reverse. Online advertising spending is likely to rise to $39.2 billion dollars while print is expected to drop under $33.8 billion, according to eMarketer.

February 24, 2012

Kimberly-Clark's training pants brand has tapped celebrity mom Alyson Hannigan to inspire parents and toddlers to start potty training with a fun, easy celebration.

NEENAH, Wis. — Kimberly-Clark's training pants brand has tapped celebrity mom Alyson Hannigan to inspire parents and toddlers to start potty training with a fun, easy celebration.

February 24, 2012

Walgreens Specialty Pharmacy on Thursday released data showing that both patients and their health plans can realize savings of up to 60% on the cost of infused specialty medications by choosing alternate treatment sites.

DEERFIELD, Ill. — Walgreens Specialty Pharmacy on Thursday released data showing that both patients and their health plans can realize savings of up to 60% on the cost of infused specialty medications by choosing alternate treatment sites. The cost savings was the key finding from new data being presented at the 2012 Pharmacy Benefit Management Institute Annual Drug Benefit Conference in Scottsdale, Ariz.


February 24, 2012

A MDC Partners agency has expanded in the strategic discipline of shopper marketing.

NEW YORK — A MDC Partners agency has expanded in the strategic discipline of shopper marketing.

Team Enterprises said that its Team TransActive division will connect brands and consumers wherever they shop, giving new and existing clients influence over the pathway to purchase at the point of sale. Services will include shopper marketing, retail merchandising, assisted sales and training, events, demonstrations and sampling, retail and brand insights, and fulfillment.

February 24, 2012

One year after launching a national awareness campaign focused on the benefits of 90-day prescription refills at retail pharmacies, Walgreens on Friday released new data supporting the success of the 90-day refill program and its overarching benefits to patients and payers.

DEERFIELD, Ill. — One year after launching a national awareness campaign focused on the benefits of 90-day prescription refills at retail pharmacies, Walgreens on Friday released new data supporting the success of the 90-day refill program and its overarching benefits to patients and payers. Walgreens also released a white paper outlining in greater detail the ways in which 90-day retail refills can help improve adherence and reduce costs.

February 24, 2012

Wisk has expanded its portfolio to include a new line of detergent.

WILTON, Conn. — Wisk has expanded its portfolio to include a new line of detergent.

Wisk Deep Clean is a new formula that contains a unique and patented blend of MicroCleaners that is designed to eliminate stains that typically are left behind by detergents, such as body oils and sweat. The Wisk Deep Clean portfolio includes five varieties:

  • Wisk Deep Clean original cleans beyond visible stains, attacking the trapped body oils and sweat;

February 23, 2012

The American Association of Colleges of Pharmacy and the National Community Pharmacists Association are focusing on the issue of medication adherence with the announcement of a joint pharmacy educators challenge and half-day symposium that will highlight the best practices in teaching medication adherence.

ALEXANDRIA, Va. — The American Association of Colleges of Pharmacy and the National Community Pharmacists Association are focusing on the issue of medication adherence with the announcement of a joint pharmacy educators challenge and half-day symposium that will highlight the best practices in teaching medication adherence.
 

February 23, 2012

Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

ATLANTA — Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

February 23, 2012

Allscripts and MyCareTeam have teamed up to launch an integrated diabetes management system, the companies announced at the Healthcare Information and Management Systems Society's annual conference and exhibition.

LAS VEGAS — Allscripts and MyCareTeam have teamed up to launch an integrated diabetes management system, the companies announced at the Healthcare Information and Management Systems Society's annual conference and exhibition.

February 23, 2012

The Cetaphil brand of cleansers and moisturizers has announced the launch of Cetaphil DermaControl products for acne-prone skin.

FORT WORTH, Texas — The Cetaphil brand of cleansers and moisturizers has announced the launch of Cetaphil DermaControl products for acne-prone skin.

The line is comprised of Cetaphil DermaControl foam wash and DermaControl moisturizer SPF 30. It is positioned as the first skin care line of its kind designed to complement an acne regimen for sensitive, acne-prone skin.

February 23, 2012

Church & Dwight on Thursday launched content aimed at giving Americans the facts about condoms as part of the National Condom Month designation for February.

PRINCETON, N.J. — Church & Dwight on Thursday launched content aimed at giving Americans the facts about condoms as part of the National Condom Month designation for February.

Featuring Trojan condoms, C&D has partnered with sexual health experts and organizations, including the American Social Health Association, to develop a pair of videos that provide consumers with the accurate information they need to make responsible decisions.

February 23, 2012

Christie Clinic last week announced it had entered into a purchase agreement with Walgreens for the sale of its two pharmacy operations.

CHAMPAIGN, Ill. — Christie Clinic last week announced it had entered into a purchase agreement with Walgreens for the sale of two of the former's pharmacy operations.

Walgreens will lease the space currently occupied by Christie Clinic for its new operations. The transfer is expected to be completed by the end of March. Walgreens plans to keep both pharmacy locations open and is renovating the facilities, including new signage.

February 23, 2012

Pharmacy and identical-store sales were identified as positives for Safeway, which discussed its fourth-quarter results with analysts on Thursday.

PLEASANTON, Calif. — Pharmacy and identical-store sales were identified as positives for Safeway, which discussed its fourth-quarter results with analysts on Thursday.

February 23, 2012

Coupons.com on Thursday announced the appointment of Dawn Lepore, former chairman and CEO of Drugstore.com, to its board of directors.

MOUNTAIN VIEW, Calif. — Coupons.com on Thursday announced the appointment of Dawn Lepore, former chairman and CEO of Drugstore.com, to its board of directors.

“Dawn is a widely admired business leader and e-commerce trail blazer,” Coupons.com founder and CEO Steven Boal said. “Her leadership, expertise in building successful online businesses and experience as a board member of such companies as eBay, Walmart and The New York Times Co. will be a great asset to us as we continue to rapidly grow our business.”

February 23, 2012

New research from Mintel suggested that the number of consumers that are gluten-intolerant/sensitive or have been diagnosed with celiac disease should be much greater.

CHICAGO — New research from Mintel suggested that the number of consumers that are gluten-intolerant/sensitive or have been diagnosed with celiac disease should be much greater.

February 23, 2012

Express Scripts chairman and CEO George Paz on Thursday played down the impact of Walgreens' exit from its pharmacy network.

ST. LOUIS — Express Scripts chairman and CEO George Paz on Thursday played down the impact of Walgreens' exit from its pharmacy network.

February 23, 2012

The Food and Drug Administration has accepted a new drug application for the treatment of idiopathic Parkinson’s disease.

HAYWARD, Calif. — The Food and Drug Administration has accepted a new drug application for the treatment of idiopathic Parkinson’s disease.

Impax Pharmaceuticals, the branded products division of Impax Labs, said it filed its NDA for the investigational drug IPX066, an extended-release capsule formulation of carbidopa-levodopa, for review in December 2011. IPX066 has been licensed to GlaxoSmithKline for countries outside the United States and Taiwan for development and marketing.

February 23, 2012

The Food and Drug Administration has approved a drug for a rare disorder that previously had no approved medical therapies, the agency said.

SILVER SPRING, Md. — The Food and Drug Administration has approved a drug for a rare disorder that previously had no approved medical therapies, the agency said.

The FDA announced the approval of Menlo Park, Calif.-based Corcept Therapeutics' Korlym (mifepristone) for endogenous Cushing's syndrome, a disorder that results from overproduction of cortisol, a steroid hormone that increases blood-sugar levels.

February 23, 2012

A panel of experts at the Food and Drug Administration has recommended approval for an obesity drug that so far had not met much success at the agency.

MOUNTAIN VIEW, Calif. — A panel of experts at the Food and Drug Administration has recommended approval for an obesity drug that so far had not met much success at the agency.

Vivus announced Wednesday that the FDA Endocrinologic and Metabolic Drugs Advisory Committee voted 20-2 in favor of approving Qnexa (phentermine and topiramate) for obesity in adults. The FDA is not bound by advisory committee votes when it decides whether or not to approve a drug, but usually follows them.

February 23, 2012

Joseph Williams, the former CEO of Warner-Lambert, was named the recipient of the American Pharmacists Association Foundation's 2012 Jacob W. Miller Award, the APhA Foundation said.

WASHINGTON — Joseph Williams, the former CEO of Warner-Lambert, was named the recipient of the American Pharmacists Association Foundation's 2012 Jacob W. Miller Award, the APhA Foundation said.

The organization said it recognized Williams for his leadership and service to the APhA Foundation capital campaign and advisory committee. Williams also served as APhA honorary president from 2004 to 2005.

February 23, 2012

A Northern Ireland pharmaceutical company has acquired a chemotherapy agent from Gilead.

SOUDERTON, Pa. — A Northern Ireland pharmaceutical company has acquired a chemotherapy agent from Gilead.

Galen said it has acquired DaunoXome (daunorubicin citrate liposome injection), an anthracycline chemotherapy agent that was first approved in the United States in 1996, and is indicated as a first-line cytotoxic therapy for advanced HIV-associated Kaposi’s sarcoma. Galen said its wholly owned subsidiary, Galen US, will market the drug in the United States. DaunoXome will be made available through wholesalers in the United States.

February 23, 2012

Inventure Foods has expanded its licensed line of Jamba Juice all-natural smoothies with a new blend-and-serve smoothie kit flavor.

PHOENIX — Inventure Foods has expanded its licensed line of Jamba all-natural smoothies with a new blend-and-serve smoothie kit flavor.

Orange Dream Machine, named after one of Jamba's popular smoothies, blends together peach and orange, vanilla-flavored nonfat yogurt and a signature Jamba antioxidant boost of vitamin C, Inventure Foods said. One bag of Orange Dream Machine, blended with apple juice, makes two 8-oz. smoothies with 140 calories per serving.

February 23, 2012

Joslin Diabetes Center and American Well will collaborate on a telehealth initiative that seeks to improve and expand diabetes patients' access to high-quality care.

BOSTON — Joslin Diabetes Center and American Well will collaborate on a telehealth initiative that seeks to improve and expand diabetes patients' access to high-quality care.

The telehealth services will be powered by American Well's Online Care technology and will "[apply] a transformative healthcare innovation in support of our mission of improving the lives of people struggling with this disease," Joslin Diabetes Center president and CEO John Brooks said.

February 23, 2012

Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.

BATTLE CREEK, Mich. — Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.

For the cereal category, Kellogg's has introduced the following items:

  • Krave cereal, which features a multigrain shell with a chocolate inside. Available in chocolate and double chocolate, the cereal already has distribution in Europe;

  • Crunchy Nut Caramel Nut cereal, the newest addition to the Crunchy Nut brand;

February 23, 2012

The Food and Drug Administration has given tentative approval to a division of Mylan for a generic drug for treating HIV and AIDS in children in developing countries.

PITTSBURGH — The Food and Drug Administration has given tentative approval to a division of Mylan for a generic drug for treating HIV and AIDS in children in developing countries.

Mylan said Thursday that the FDA had tentatively approved Mylan Labs' abacavir sulfate and lamivudine tablets in the 60 mg/30 mg strength. The drug is a generic version of Viiv Healthcare's Epzicom and was approved under the President's Emergency Plan for AIDS Relief. The drug will only be available for purchase in certain developing countries outside the United States.