Content about Fashion

PARSIPPANY, N.J. — Veet's newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand's behalf.

The "2011 Veet Survey" found that among U.S. women ages 18 years and older, 74% of respondents said they believed a groomed bikini line is the No. 1 must-have this beach season, more so than having a toned body (17%). What's more, 83% of women said they would rather hit the beach 5 lbs. heavier than with a visibly ungroomed bikini line.

ENGLEWOOD CLIFFS, N.J. — A recent study found that nearly 100% of women think their underarms are unattractive, while more than half said that the condition on their underarms impacts their wardrobe choices. In response to this, Unilever is looking to help women "go sleeveless" with confidence with the launch of its new Dove Ultimate Go Sleeveless deodorant.

PARIS — French beauty company L'Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

She joins the L'Oréal Paris family of spokeswomen, which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Aimee Mullins, Freida Pinto, Gwen Stefani and Kerry Washington.

MINNEAPOLIS — Apna International has launched at Target a new fragrance collection called Tattooed By Inky, which features fragrances for both men and women.

The collection of body sprays is geared toward a young and trendy audience. The Tattooed By Inky collection features five scents — two for men, two for women and one unisex.

The body sprays are priced at $5.99 each and include:

• Monkey Business (male), which has a blend of leather, lavender, pepper and sandalwood;

LOS ANGELES — It seems that reality star Mike "The Situation" Sorrentino added "inventor" to his list of accomplishments.

Supplier News — EcoTools once again is joining forces with actress Alicia Silverstone to introduce for the spring the revamped eco-conscious cosmetic bag and brush collection set dubbed EcoTools by Alicia Silverstone. The collection, which will launch April 2011, will feature three additions and three revised sets, and will be available at Walmart, Target and Walgreens.


NEW YORK — L'Oréal USA is extending its coverage of American hair salons by acquiring the professional distribution business of Peel's Salon Services, a Nebraska-based company.

L'Oréal USA acquired Peel's Salon Services through its SalonCentric division. Through the acquisition, the SalonCentric division is extending its distribution territory, now covering the vast majority of the United States.

LOS ANGELES — Clothing manufacturer American Apparel has announced the addition of 12 new colors to its line of nail polish.

The company's Made in the USA nail lacquer is now available in 48 colors.

The men’s grooming segment continues to be an attractive category for manufacturers, and there is evidence that the wobbly economy has helped bolster the segment at mass.

Valued at $19.7 billion worldwide in 2009, male-specific grooming products will mushroom to $28 billion by 2014, stated consumer market research publisher Packaged Facts in its “Men’s Grooming Products: A Global Analysis” report published in November 2009.

CINCINNATI Procter & Gamble's Head & Shoulders hair care brand has crowned National Football League legend Brian Bosworth "Most Iconic NFL Hair of All Time."

GLENWILLOW, Ohio Recording artist and Broadway star Jordin Sparks is launching in October her first fragrance line, which exclusively will be available at apparel retailer Dots through Nov. 5.

Apra International, which introduces up-and-coming celebrity fragrances, manufactured the fragrance called "Because of You." The fragrance is priced at $14.95 for 2.5 oz. of eau de parfum. Dots, which has more than 400 stores, will offer the fragrance at an introductory price of $9.50 through the month of October.