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May 19, 2011
Weis updates website with social media aggregator

Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

SUNBURY, Pa. — Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

May 18, 2011
Valeant's Kinerase brand to make charitable donations as part of campaign

Valeant Pharmaceuticals has announced the launch of the "Change Your Skin, Change Your Life" campaign, in which its Kinerase brand will make three charitable donations in 2011.

BRIDGEWATER, N.J. — Valeant Pharmaceuticals has announced the launch of the "Change Your Skin, Change Your Life" campaign, in which its Kinerase brand will make three charitable donations in 2011.

Each donation, which will be made in June, September and December, will be decided upon by consumer suggestions on the Kinerase Facebook page. Participants will submit their favorite charities and then vote on the ones they like. The charity with the most votes will be the beneficiary of Kinerase's donation.

May 17, 2011
Pharmaca teams up with Own, GoodGuide to extend sun care campaign

Pharmaca Integrative Pharmacy on Tuesday announced a new partnership with Own bio-activating skin care and GoodGuide.

BOULDER, Colo. — Pharmaca Integrative Pharmacy on Tuesday announced a new partnership with Own bio-activating skin care and GoodGuide.

Launching May 16, the Safe Sun campaign will use social media to help educate consumers and answer questions about best practices in sun care on the Facebook pages of Pharmaca, GoodGuide and Own.

May 17, 2011
Starburst launches Contradictions Project

Starburst has tapped "Glee" star Mark Salling to launch the Starburst Contradictions Project, which encourages consumers to embrace differences that make us unique.

CHICAGO — Starburst has tapped "Glee" star Mark Salling to launch the Starburst Contradictions Project, which encourages consumers to embrace differences that make us unique.

May 11, 2011
Banana Boat wants consumers to get 'sun certified'

Banana Boat has teamed up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives through a new Facebook promotion.

SHELTON, Conn. — Banana Boat has teamed up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives through a new Facebook promotion.

The sun care brand said that every consumer that takes its "sun certification" quiz on Facebook.com/BananaBoatBrand will receive a "sun certified" badge to display on their own Facebook wall and trigger a $1 donation to support The Skin Cancer Foundation's sun education initiatives, for a total donation of up to $101,000.

May 6, 2011
Alka-Seltzer announces Facebook contest winner

Bayer Consumer Care on Friday announced that Frank Garske of California is the grand prize winner of the Alka-Seltzer Said/Heard Mishaps Contest on Facebook.

MORRISTOWN, N.J. — Bayer Consumer Care on Friday announced that Frank Garske of California is the grand prize winner of the Alka-Seltzer Said/Heard Mishaps Contest on Facebook.

May 6, 2011
Johnson's celebrates babies with integrated campaign

Johnson's has kicked off "Treasuring Everyday Joy," an integrated campaign that will benefit the March of Dimes, the company said.

SKILLMAN, N.J. — Johnson's has kicked off "Treasuring Everyday Joy," an integrated campaign that will benefit the March of Dimes, the company said.

Johnson's Treasuring Everyday Joy campaign will include a a celebrity-driven exhibit called "Footprints," a charity initiative on Facebook and a documentary on WE TV.

May 4, 2011
American Greetings, CoverGirl team up to promote Mother's Day cards by Taylor Swift

American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

CLEVELAND — American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

May 4, 2011
Duane Reade encourages New Yorkers to make 'em laugh

Duane Reade is inviting comedic talents to supply humorous or witty captions for a Duane Reade cartoon as part of the retailer's Facebook "Caption Contest" that kicks off this week.

NEW YORK — Duane Reade is inviting comedic talents to supply humorous or witty captions for a Duane Reade cartoon as part of the retailer's Facebook "Caption Contest" that kicks off this week.

Each week for the next four weeks, the Manhattan-based retailer, which is owned by Walgreens, will run a caption-less cartoon in selected New York newspapers, where a uniquely New York scene or scenario is ripe for a clever caption. The subject matter in the various cartoons is designed to strike a chord with most city denizens.

May 3, 2011
Softlips debuts new look, kicks off campaign

The Mentholatum Co. has updated the packaging of its lip care line.

ORCHARD PARK, N.Y. — The Mentholatum Co. has updated the packaging of its lip care line.

Softlips' package update includes a new logo and graphics, although the company retained Softlips' signature slender sticks and the light flavors/formulas. In line with the package update, the company has kicked off a new marketing campaign called "Softlips. So You."

April 28, 2011
Frito-Lay breaks Guinness World Record for Facebook 'likes'

Frito-Lay fans really "like" the brand.

PLANO, Texas — Frito-Lay fans really "like" the brand.

The PepsiCo division said that its growing Facebook fan base has helped it garner the Guinness World Record title for "Most Fans on Facebook in 24 Hours," with nearly 1.6 million "likes" in one day, which occurred April 11.

To celebrate this achievement, Frito-Lay is giving away a coupon for a free bag of chips on its Facebook page to the first 24,000 consumers that "like" Frito-Lay, starting on April 29 at 2 p.m. Central Standard Time.

April 25, 2011
Are coupon ‘extremists’ bad for business?

Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


April 25, 2011
Snickers wants consumers to show 'love' for Peanut Butter Squared

Snickers really wants consumers to "love" its latest confection.

HACKETTSTOWN, N.J. — Snickers really wants consumers to "love" its latest confection.

The Mars Chocolate brand has implemented a "love" button on its Facebook fan page — an upgrade of the social networking site's "like" button — to celebrate the launch of Snickers Peanut Butter Squared.

April 22, 2011
O.N.E. Coconut Water kicks off Facebook campaign to benefit nonprofit

Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.

LOS ANGELES — Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.

April 20, 2011
Weis brings savings to Facebook fans

Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

SUNBURY, Pa. — Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

Weis Markets’ Facebook fans now are eligible for these coupons at Facebook.com/WeisSuperMarket. The coupon offers include $5 off a $50 purchase, $1 off 12-oz. Weis quality granola, $1 off 12-count Weis quality coffee solos and $1 off a Weis Five Star item.

April 18, 2011
L'Oréal Paris study uncovers sentiments about lipstick among women, men

The majority of lipstick-wearing beauty mavens believe that lipstick improves their confidence, and many men associate women in red lipstick with such positive sentiments as being sexy and confident, according to the findings of a recent survey commissioned by L'Oréal Paris.

NEW YORK — The majority of lipstick-wearing beauty mavens believe that lipstick improves their confidence, and many men associate women in red lipstick with such positive sentiments as being sexy and confident, according to the findings of a recent survey commissioned by L'Oréal Paris.

The "Lipstick Diaries" survey was commissioned by L'Oréal Paris and conducted online by Harris Interactive of nearly 2,300 men and women between March 25 and 29.

According to the survey, she said:

April 13, 2011
Dr. Fresh supports Smile Train

Dr. Fresh, the maker of the FireFly light-up timer toothbrush, has kicked off a Facebook fundraising initiative to raise awareness and funds for the cleft lip and palate charity Smile Train.

BUENA PARK, Calif. — Dr. Fresh, the maker of the FireFly light-up timer toothbrush, has kicked off a Facebook fundraising initiative to raise awareness and funds for the cleft lip and palate charity Smile Train.

As of April 12, the company is donating $1 for every new "like" on FireFly's Facebook page, up to $2,500, to Smile Train. Smile Train provides surgery for children in developing countries suffering from cleft lip and/or palates, a common birth defect, as well as specialized training for medical professionals to make surgery more accessible.

April 13, 2011
ModiFace teams up with StriVectin

ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

NEW YORK — ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

April 11, 2011
Frito-Lay gives consumers behind-the-scenes look at flavor creations

Frito-Lay on Monday said it is peeling back the curtain on how it develops new product flavors.

PLANO, Texas — Frito-Lay on Monday said it is peeling back the curtain on how it develops new product flavors.

April 6, 2011
Generex unveils updated corporate website

Generex Biotechnology has revamped its corporate website to underscore the company's focus on the development and approval of its diabetes and immunotherapeutic vaccine products pipeline.

WORCESTER, Mass. — Generex Biotechnology has revamped its corporate website to underscore the company's focus on the development and approval of its diabetes and immunotherapeutic vaccine products pipeline.

The company said that the site will provide improved descriptions of products, technologies, scientific research in progress, trial results and new corporate relationships as they unfold. Generex also will boost its social media presence through Twitter and Facebook.

April 1, 2011
Whole Foods: Joke's on you

Proving that natural food stores have a sense of humor, Whole Foods hosted a faux website home page to celebrate April Fools' Day.

AUSTIN, Texas — Proving that natural food stores have a sense of humor, Whole Foods hosted a faux website home page to celebrate April Fools' Day.

The homepage featured such items as "insects raised with compassion," stinky cheese lipstick and bizarre recipes. The retailer even featured a video about finding love at its stores on both the website and its Facebook fan page. Needless to say, it received many "likes."

March 30, 2011
MedPro Rx makes Facebook debut

A specialty infusion pharmacy has joined the social media realm.

RALEIGH, N.C. — A specialty infusion pharmacy has joined the social media realm.

MedPro Rx's president, Nancy McFarlane, said that the company has launched a Facebook page, which will share MedPro Rx’s news, updates, blog posts and photos with its community. Additionally, the page will expand the company's online presence and customer service focus for clients, healthcare consumers, providers and third-party payers, McFarlane said.

March 7, 2011
Rayovac celebrates daylight saving time with giveaways, safety tips

As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

MADISON, Wis. — As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

In preparation for daylight saving time, the battery brand is hosting a Twitter event and a Facebook promotion designed to raise awareness about replacing batteries in smoke alarms and carbon monoxide detectors, the company said.

March 4, 2011
ProPhase gets personal with donation to AHA

DOYLESTOWN, Pa. — ProPhase Labs last month created a Facebook personality quiz to benefit the American Heart Association. For each Facebook fan who takes the “What’s Your Cold-Eeze Flavor?” personality quiz, ProPhase will donate $1 to the AHA, up to a total of $2,500.

February 28, 2011
Sweet Tweets candy keeps consumers connected

Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

NEW YORK — Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

Sweet Tweets is a colorful candy that's available in four flavors and touts a cute emoticon attached to a decorative paper board featuring fun, illustrative designs. The candy, the company said, adds a personal touch to social interactions by providing a short, handwritten note with the perfect punctuation.