Content about Facebook

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

CINCINNATI — Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

September 7, 2011

Upsher-Smith Labs, maker of the AmLactin family of moisturizers, has announced the launch of the AmLactin Facebook page.

MAPLE GROVE, Minn. — Upsher-Smith Labs, maker of the AmLactin family of moisturizers, has announced the launch of the AmLactin Facebook page.

Fans who join the AmLactin Facebook community will receive a $3 coupon for any AmLactin moisturizing body lotion or cream.

September 6, 2011

Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

HACKETTSTOWN, N.J. — Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

The company said it is delivering the free samples of such candies as M&M's, Snickers, Twix, 3 Musketeers and Milky Way via bike messengers in Manhattan.

How it works:

August 31, 2011

Safeway announced that, through a new Facebook contest, it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities.

PLEASANTON, Calif. — Safeway announced that, through a new Facebook contest, it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities.

August 24, 2011

Sears announced that it is inviting Facebook users to support America's military members by voting for the Sears Rebuilding Together affiliate program, which they believe is the most deserving.

HOFFMAN ESTATES, Ill. — Sears announced that it is inviting Facebook users to support America's military members by voting for the Sears Rebuilding Together affiliate program, which they believe is the most deserving.

Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

August 22, 2011

Within hours of the time Drug Store News first reported the tragic loss of ECRM founder and CEO Charlie Bowlus, the story already had become the most-commented-upon news item on DrugStoreNews.com since we launched the site in 1998. As this edition of the Weekly Drug Fix hits readers’ inboxes, more than 50 Drug Store News readers already had shared their memories of Charlie’s life and career — and how his friendship improved their own lives and careers — in posts on DrugStoreNews.com and on our Facebook page, as well as in direct letters to the editor. More than 100 others had shared their thoughts in a special online memorial bulletin board on the ECRM Marketgate website, ECRM.marketgate.com/marketgate/Charlie.aspx. In total, it’s enough for an entire issue of Drug Store News. And you better believe, it would be one BIG issue.

WHAT IT MEANS AND WHY IT’S IMPORTANT — “[Charlie] never wanted the spotlight,” longtime friend and colleague Al Kraus noted in an online post, recalling a conversation with Charlie Bowlus over a drink one night in 1994, at the end of the very first ECRM show. “His first show had maybe 80 people. ... I asked him if he made any money on the show. He said, ‘I don’t know, but a lot of people did business, and it was a hell of a party.’”

August 19, 2011

“[Charlie] never wanted the spotlight,” long-time friend and colleague Al Kraus noted in an online post, recalling a conversation with Charlie Bowlus over a drink one night in 1994, at the end of the very first ECRM show.

“[Charlie] never wanted the spotlight,” long-time friend and colleague Al Kraus noted in an online post, recalling a conversation with Charlie Bowlus over a drink one night in 1994, at the end of the very first ECRM show. “His first show had maybe 80 people. ... I asked him if he made any money on the show. He said, ‘I don’t know, but a lot of people did business, and it was a hell of a party.’”

August 19, 2011

Udi's Gluten Free Foods has launched a new website that features an informative gluten-free toolkit, enhanced "recipe" section and Facebook integration.

DENVER — Udi's Gluten Free Foods has launched a new website that features an informative gluten-free toolkit, enhanced "recipe" section and Facebook integration.

Udisglutenfree.com has the goal of providing important information and open new opportunities for Udi's to connect with new gluten-free consumers and devoted fans.

August 19, 2011

After a popular Facebook contest made Brandi, a 7-year-old German shepherd mix, Weis Markets’ Pet of the Game at a Penn State football game in 2010, the company’s second annual Pet of the Game Facebook Contest returns to Weis Markets’ official Facebook fan page, the grocer announced Thursday.

SUNBURY, Pa. — After a popular Facebook contest made Brandi, a 7-year-old German shepherd mix, Weis Markets’ Pet of the Game at a Penn State football game in 2010, the company’s second annual Pet of the Game Facebook Contest returns to Weis Markets’ official Facebook fan page, the grocer announced Thursday.

August 17, 2011

Clearasil, a skin care brand from Reckitt Benckiser, has launched the "Rock Your Skin" Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar.

PARSIPPANY, N.J. — Clearasil, a skin care brand from Reckitt Benckiser, has launched the "Rock Your Skin" Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar.

August 10, 2011

Sanofi on Wednesday announced the introduction of Allegra's new Allergy Adventures contest on Facebook. Allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a vacation package.

BRIDGEWATER, N.J. — Sanofi on Wednesday announced the introduction of Allegra's new Allergy Adventures contest on Facebook. Allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a vacation package.

August 8, 2011

Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

PORTLAND, Ore. — Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

August 4, 2011

Reckitt Benckiser on Wednesday announced that its Durex brand has partnered with Playboy model Bridget Marquardt on a new contest hosted on the brand's Facebook page.

PARSIPPANY, N.J. — Reckitt Benckiser on Wednesday announced that its Durex brand has partnered with Playboy model Bridget Marquardt on a new contest hosted on the brand's Facebook page.

Beginning Aug. 1 through Sept. 12, adults will have an opportunity to blog in conjunction with a national online "Get a Room" contest housed on Durex's Facebook page.

August 3, 2011

Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

SAN JUAN, Puerto Rico — Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

Hoffman Estates, Ill.-based Sears Holdings, which operates the Sears department store chain and the Kmart mass-merchandise chain, announced the creation of Facebook.com/SearsLatino and, on Twitter, @SearsLatino.

August 2, 2011

Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy.

NORTH ANDOVER, Mass. — Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy. Consumers who "like" Rescue Remedy" on Facebook as part of the "Want" To-Do List contest will be entered for a chance to win $2,500.

August 2, 2011

Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

NEW YORK — Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

Online news site GeekWire reported that Bartell sponsored a "Free Print Weekend" promotion last week in which people who "liked" the Seattle-based chain's Facebook page received up to 20 free photo prints from its Kodak picture kiosks. Bartell operates 58 stores in the Puget Sound region, the metropolitan area around Seattle.

July 27, 2011

Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.

July 25, 2011

Hyland’s will be bringing its Hyland’s Teething Tablets back to the market after a one-year hiatus with a few changes to the product, one of which is a child-resistant cap.

LOS ANGELES — Hyland’s will be bringing its Hyland’s Teething Tablets back to the market after a one-year hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook. That kind of fervent brand fan base should help Hyland’s grow from the $4.1 million in annual sales it had for the 52 weeks ended June 12 across food, drug and mass, excluding Walmart, according to SymphonyIRI Group.

July 25, 2011

In its ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program, a supportive Facebook community that gives young women the courage to stand up to a stinky behavior: bullying.

NEW YORK — In its ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program, a supportive Facebook community that gives young women the courage to stand up to a stinky behavior: bullying.

To help this cause, Secret is partnering with relatable role models — Amber Riley, best known as Mercedes on the hit Fox show "Glee," and nationally renowned relationship expert Rachel Simmons — to start a movement of "nice."

July 21, 2011

Reckitt Benckiser has launched a charity adventure competition on the company's Facebook page.

PARSIPPANY, N.J. — Reckitt Benckiser has launched a charity adventure competition on the company's Facebook page.

July 15, 2011

Hyland’s announced the return of its Hyland’s Teething Tablets on its Facebook page Friday morning with a music video featuring Deborah Pardes and percussion by The Shake Shake Babies.

LOS ANGELES — Hyland’s announced the return of its Hyland’s Teething Tablets on its Facebook page Friday morning with a music video featuring Deborah Pardes and percussion by The Shake Shake Babies. 

Hyland’s is returning to the market with Hyland’s Baby Teething Tablets after a brief hiatus and incorporated a few changes to the product, one of which is a child-resistant cap. 

July 14, 2011

Retail-based clinic operator RediClinic, which has about 30 clinics inside select H-E-B grocery stores, is offering patients a $10 savings on school physicals if they "like" RediClinic on Facebook.

HOUSTON — Retail-based clinic operator RediClinic, which has about 30 clinics inside select H-E-B grocery stores, is offering patients a $10 savings on school physicals if they "like" RediClinic on Facebook.

As of last count, RediClinic had 854 "likes." Physicals at RediClinic are usually priced at $59.

July 13, 2011

H-E-B on Tuesday signed celebrity Jennette McCurdy, co-star of Nickelodeon’s iCarly, to star in its new Gear Up for Back-to-School ad campaign. The campaign launches July 13 and runs through Aug. 31.

SAN ANTONIO — H-E-B on Tuesday signed celebrity Jennette McCurdy, co-star of Nickelodeon’s iCarly, to star in its new Gear Up for Back-to-School ad campaign. The campaign launches July 13 and runs through Aug. 31.

July 8, 2011

CVS/pharmacy's ExtraCare Rewards program, which has more than 67 million active cardholders and this year celebrates its 10-year anniversary, announced on Friday the launch of a new interactive digital campaign that encourages cardholders to take advantage of their earned rewards, as well as a new look for the ExtraBucks rewards receipt.

WOONSOCKET, R.I. — CVS/pharmacy's ExtraCare Rewards program, which has more than 67 million active cardholders and this year celebrates its 10-year anniversary, announced on Friday the launch of a new interactive digital campaign that encourages cardholders to take advantage of their earned rewards, as well as a new look for the ExtraBucks rewards receipt.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Consequently, Walgreens quickly has become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.