Content about Facebook

January 26, 2012

Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.

ATLANTA — Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.

"Most [diet aids] appeal to a younger woman, one who still buys into the 'magic pill' philosophy," the company stated. "We are speaking to the woman who's 'been there, done that' and expects more."

January 25, 2012

In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

CINCINNATI — In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

January 23, 2012

Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

FERNDALE, Wash. — Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

January 10, 2012

Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

NEW YORK — Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

Beauty mavens are encouraged to visit the brand’s Facebook page and choose their favorite diffusion line fashion designer for a chance to win. The winner will attend a fashion show at Lincoln Center, receive a consultation with a celebrity stylist and receive a two-night stay at the Empire Hotel.

January 9, 2012

Kodak has debuted its latest products, including two new cameras, at the 2012 Consumer Electronics Show in Las Vegas, despite rumors that the company will be seeking bankruptcy protection.

LAS VEGAS — Kodak is debuting its latest products, including two new cameras, at the 2012 Consumer Electronics Show in Las Vegas, despite rumors that the company will be seeking bankruptcy protection.

December 13, 2011

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

NEW YORK — PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

Beginning Dec. 13, entrants will have 45 days to submit their creative take on Sheets' advertising campaign through the Sheets Facebook page, and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

December 6, 2011

Kodak is promoting its Facebook application and Kodak picture kiosks by offering consumers the opportunity to share life's special moments by turning their Facebook photos into high-quality printed keepsakes, the company said.

ROCHESTER, N.Y. — Kodak is promoting its Facebook application and Kodak picture kiosks by offering consumers the opportunity to share life's special moments by turning their Facebook photos into high-quality printed keepsakes, the company said.

December 6, 2011

Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

CAMP HILL, Pa. — Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

Rite Aid launched its "25 Deals of Christmas" promotion, which will allow visitors to a special tab on Rite Aid's Facebook page to download coupons for such items as beauty items, men's grooming gift sets, electronics and toys. The promotion started Monday and lasts until Dec. 23.

December 5, 2011

The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.

ORCHARD PARK, N.Y. — The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.
 
In the brand’s Softlips “Flavor Faceoff,” voters can choose from three potential new flavor SKUs: Chocolate Truffle, Cinnamon Hearts and Watermelon. The flavor voted No. 1 will launch at Target.

December 5, 2011

Texting and social media have not killed the traditional greeting card business.

Texting and social media have not killed the traditional greeting card business. “Facebook has caused most people to acknowledge more birthdays than ever before, but they aren’t sending fewer cards as a result,” said Susan January, president of the Greeting Card Association and VP of Leanin’ Tree Cards.

December 5, 2011

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


“We’ve always relied on word-of-mouth,” noted Alissa Gould, Boiron public relations manager. The average Oscillococcinum user told nine friends. “Now social media exponentially increases that word of mouth,” Gould said. Boiron recently has launched Facebook pages across its brand portfolio.


December 5, 2011

Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.


PROVO, Utah — Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.


Two years ago, the company produced and posted its first YouTube video with a $500 budget, offering the product for sale online. The videos clearly struck a cord and today, online support has translated into securing space in 16,000 retail locations worldwide, including Walmart and CVS this fall.

December 5, 2011

To deliver the value of a supercenter with the convenience of a drug store — that is the essence of the Dollar General strategy.


NASHVILLE, Tenn. — To deliver the value of a supercenter with the convenience of a drug store — that is the essence of the Dollar General strategy.


December 1, 2011

Walmart is looking to help holiday shoppers find the perfect gift this season with the launch of a new social shopping application.

SAN BRUNO, Calif. — Walmart is looking to help holiday shoppers find the perfect gift this season with the launch of a new social shopping application.

November 28, 2011

Bayer Healthcare on Monday announced its "Countdown to Holiday Cheer" sweepstakes in support of its Aleve brand.

MORRISTOWN, N.J. — Bayer Healthcare on Monday announced its "Countdown to Holiday Cheer" sweepstakes in support of its Aleve brand. Contestants can enter for a chance to win one of 60 $250 Visa gift cards through Dec. 24 at Aleve.com/holiday. Winners will be announced by Feb. 12.

November 28, 2011

Shoppers Drug Mart is looking to help customers that are in search of the perfect gift this holiday season through a new Facebook application.

TORONTO — Shoppers Drug Mart is looking to help customers that are in search of the perfect gift this holiday season through a new Facebook application.

The Shoppers Drug Mart Holiday app allows customers to find the right gift for a Facebook friend and produces results based on the person's interests. A link to the app is hosted on the "Gifts Made Easy" page on the Shoppers Drug Mart website.

Gifts range in price from below $25 to above $50, according to the website.

November 23, 2011

Facebook wars happen all the time, but it's not often that drug manufacturers duke it out online.

NEW YORK — Facebook wars happen all the time, but it's not often that drug manufacturers duke it out online.

November 22, 2011

The men's brand BRUT, which is distributed by Idelle Labs, a division of Helen of Troy, has teamed up with Hall of Fame footballer Joe Namath for an "Interview with a Legend," a digital video appearing on the brand's Facebook channel, the BRUT News Network.

NEW YORK — The men's brand BRUT, which is distributed by Idelle Labs, a division of Helen of Troy, has teamed up with Hall of Fame footballer Joe Namath for an "Interview with a Legend," a digital video appearing on the brand's Facebook channel, the BRUT News Network.

November 22, 2011

Battery brand Duracell has launched a new program that is designed to help make the holidays a little less stressful for parents and provide a host of cool resources to help them more easily navigate the season.

BETHEL, Conn. — Battery brand Duracell has launched a new program that is designed to help make the holidays a little less stressful for parents and provide a host of cool resources to help them more easily navigate the season.

November 21, 2011

This holiday season, CVS/pharmacy is striving to make it easier than ever for customers to save on Christmas gifts and holiday necessities by enabling CVS/pharmacy's ExtraCare Rewards members to take advantage of special incentives, such as free gift cards for purchasing select items and earning back "free CVS money" called ExtraBucks Rewards on a variety of essentials.

WOONSOCKET, R.I. — This holiday season, CVS/pharmacy is striving to make it easier than ever for customers to save on Christmas gifts and holiday necessities by enabling CVS/pharmacy's ExtraCare Rewards members to take advantage of special incentives, such as free gift cards for purchasing select items and earning back "free CVS money" called ExtraBucks Rewards on a variety of essentials.

November 17, 2011

Up to 152 million people plan to shop Black Friday weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch.

WASHINGTON — Up to 152 million people plan to shop Black Friday weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch. According to the survey, 74 million people said they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth the hassle of Black Friday.

November 16, 2011

Extra has boosted its lineup of Dessert Delights chewing gum with a new addition that was selected by Facebook fans.

CHICAGO — Extra has boosted its lineup of Dessert Delights chewing gum with a new addition that was selected by Facebook fans.

Extra said its root beer float gum garnered 1.3 million votes from Facebook fans during the brand's Fan Flavorite Vote contest, beating out lemon square and bananas foster flavors. The root beer float gum will make its debut in summer 2012 and will join the current lineup of Extra Dessert Delights that includes orange creme pop, apple pie, mint chocolate chip, strawberry shortcake and key lime pie flavors.

November 15, 2011

Procter & Gamble's Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know 'a better way to tailgate,'" beginning Tuesday.

CINCINNATI — Procter & Gamble's Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know 'a better way to tailgate,'" beginning Tuesday.

November 11, 2011

Eastman Kodak on Friday announced the renewal of its agreement with Ohio-based Discount Drug Mart to be the drug chain’s exclusive supplier of photo finishing technology, products and services.

ROCHESTER, N.Y. — Eastman Kodak on Friday announced the renewal of its agreement with Ohio-based Discount Drug Mart to be the drug chain’s exclusive supplier of photo finishing technology, products and services.

Kodak will continue to support Discount Drug Mart’s fleet of Kodak Picture Kiosks and Kodak Adaptive Picture Exchange thermal dry labs.

November 10, 2011

Walmart on Thursday officially released its Black Friday circular on its website and Facebook page to help families save money this holiday season, and will host shopping events as early as 10 p.m. on Thanksgiving Day.

BENTONVILLE, Ark. — Walmart on Thursday officially released its Black Friday circular on its website and Facebook page to help families save money this holiday season, and will host shopping events as early as 10 p.m. on Thanksgiving Day.