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October 13, 2011
Kodak announces enhanced Facebook app, kiosk software

Eastman Kodak Co. announced that its Kodak Picture Kiosk software will now allow consumers to use images from Facebook to create photo products.

ROCHESTER, N.Y. — Eastman Kodak Co. announced that its Kodak Picture Kiosk software will now allow consumers to use images from Facebook to create photo products.

The enhanced Facebook application is the flagship feature of the new Kodak Picture Kiosk software version 5.0 currently being rolled out to retailers worldwide, the company said.

October 11, 2011
Beautifying the bathroom

Kimberly-Clark is making toilet paper covers fashionable with new Cottonelle toilet paper roll covers.

IRVING, Texas — Kimberly-Clark is making toilet paper covers fashionable with new Cottonelle toilet paper roll covers. The toilet paper roll covers, which are available online at RespectTheRoll.com and through Cottonelle’s Facebook page, have been produced in three colorful designs and have been a hit with consumers.


At the height of website traffic, more than 72 requests per minute have been recorded for the covers. Through the Facebook page, Kimberly-Clark is giving away 25,000 additional roll covers. Roll covers will be on sale online for $4 each starting Nov. 1.

October 10, 2011
Clearasil using Facebook to find consumer brand ambassadors

Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors.

PARSIPPANY, N.J. — Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors.

September 29, 2011
CVS/pharmacy continues fight against 'money trashing'

CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

WOONSOCKET, R.I. — CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

September 27, 2011
Unsure of what to don this Halloween? 'Ask your friends,' Target says

Target is encouraging consumers having a tough time selecting a Halloween costume this year to let their friends decide.

MINNEAPOLIS — Target is encouraging consumers having a tough time selecting a Halloween costume this year to let their friends decide.

The retailer has launched a Facebook application through which Facebook fans can create a poll via "Ask Your Friends: Halloween Edition." The app allows users to select up to four costumes to be voted on. Selections can be made for men, women, kids, infant and toddler, as well as pets.

September 22, 2011
Walgreens kicks off Halloween candy contest

Walgreens is celebrating Halloween with a new Facebook contest.

DEERFIELD, Ill. — Walgreens is celebrating Halloween with a new Facebook contest.

September 21, 2011
Orabrush now available within 3,500 Walmart stores nationwide

Thanks to a large online following and success on YouTube, oral care brand Orabrush now has gained distribution at 3,500 Walmart stores throughout the country.

SALT LAKE CITY — Thanks to a large online following and success on YouTube, oral care brand Orabrush now has gained distribution at 3,500 Walmart stores throughout the country.

With distribution within Walmart, the total number of retail locations carrying the Orabrush tongue cleaner is now more than 10,000 throughout the world, the manufacturer stated.

September 15, 2011
Kmart launches Latina scholarship fund

Kmart is launching a scholarship fund as part of its recognition of National Hispanic Heritage Month.

HOFFMAN ESTATES, Ill. — Kmart is launching a scholarship fund as part of its recognition of National Hispanic Heritage Month.

The mass merchandise retailer announced Thursday the launch of the Latina Smart Fund, promoted through its Latina Smart Facebook page, which will award $25,000 in scholarships to graduating high school seniors and students currently enrolled in college, technical or trade schools.

September 15, 2011
OneRiot joins @WalmartLabs experiment

Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot.

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot.

September 15, 2011
Sam's Club emphasizes private-label offerings

Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

BENTONVILLE, Ark. — Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

September 9, 2011
Extra Dessert Delights turns to Facebook to decide newest flavor

Extra is enlisting consumers to help it decide what should be the next Extra Dessert Delights flavor.

CHICAGO — Extra is enlisting consumers to help it decide what should be the next Extra Dessert Delights flavor.

Through its Facebook page, consumers can select among bananas foster, root beer float and lemon square flavors. The winning flavor of this vote will be added to the Dessert Delights lineup of orange creme pop, apple pie, mint chocolate chip, strawberry shortcake and key lime pie. Voting ends Nov. 12. The new flavor is slated to hit store shelves next summer.

September 9, 2011
Walgreens mobilizes Facebook fan base to drive flu voucher program

With more than 1 million fans on Facebook and the largest following on Foursquare among chain drug store retailers, Walgreens is using these social media platforms to let its customers help distribute more than $6 million in free flu shot vouchers to five national charities, the Chicago-area chain announced Friday.

DEERFIELD, Ill. — With more than 1 million fans on Facebook and the largest following on Foursquare among chain drug store retailers, Walgreens is using these social media platforms to let its customers help distribute more than $6 million in free flu shot vouchers to five national charities, the Chicago-area chain announced Friday.

Walgreens is working with the American Diabetes Association, AmeriCares, Feeding America, League of United Latin American Citizens and the National Urban League on an initiative to help provide up to 200,000 flu shot vouchers.

September 9, 2011
Walgreens: master of multifaceted multichannel offerings

There are plenty of retail banners out there that are successfully connecting and interacting with their best customers while they field a robust multichannel offering. But how many are fielding a multifaceted multichannel offering? Whatever retailers you've placed on that list, Walgreens has got to be the one banner at the tippy-top.

WHAT IT MEANS AND WHY IT'S IMPORTANT — There are plenty of retail banners out there that are successfully connecting and interacting with their best customers while they field a robust multichannel offering. But how many are fielding a multifaceted multichannel offering? Whatever retailers you've placed on that list, Walgreens has got to be the one banner at the tippy-top.

September 8, 2011
Old Spice highlights Red Zone collection with new 'Smell Better Than Yourself' campaign

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

CINCINNATI — Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

September 7, 2011
Upsher-Smith's AmLactin broadens consumer outreach via Facebook

Upsher-Smith Labs, maker of the AmLactin family of moisturizers, has announced the launch of the AmLactin Facebook page.

MAPLE GROVE, Minn. — Upsher-Smith Labs, maker of the AmLactin family of moisturizers, has announced the launch of the AmLactin Facebook page.

Fans who join the AmLactin Facebook community will receive a $3 coupon for any AmLactin moisturizing body lotion or cream.

September 6, 2011
Mars offers 'Random Acts of Chocolate' this fall

Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

HACKETTSTOWN, N.J. — Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

The company said it is delivering the free samples of such candies as M&M's, Snickers, Twix, 3 Musketeers and Milky Way via bike messengers in Manhattan.

How it works:

August 31, 2011
Safeway launches 'America's Most Natural City' contest on Facebook

Safeway announced that, through a new Facebook contest, it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities.

PLEASANTON, Calif. — Safeway announced that, through a new Facebook contest, it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities.

August 24, 2011
Sears engages social media for charitable campaign

Sears announced that it is inviting Facebook users to support America's military members by voting for the Sears Rebuilding Together affiliate program, which they believe is the most deserving.

HOFFMAN ESTATES, Ill. — Sears announced that it is inviting Facebook users to support America's military members by voting for the Sears Rebuilding Together affiliate program, which they believe is the most deserving.

Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

August 22, 2011
Hugs for Charlie — take one and pass it along

Within hours of the time Drug Store News first reported the tragic loss of ECRM founder and CEO Charlie Bowlus, the story already had become the most-commented-upon news item on DrugStoreNews.com since we launched the site in 1998. As this edition of the Weekly Drug Fix hits readers’ inboxes, more than 50 Drug Store News readers already had shared their memories of Charlie’s life and career — and how his friendship improved their own lives and careers — in posts on DrugStoreNews.com and on our Facebook page, as well as in direct letters to the editor. More than 100 others had shared their thoughts in a special online memorial bulletin board on the ECRM Marketgate website, ECRM.marketgate.com/marketgate/Charlie.aspx. In total, it’s enough for an entire issue of Drug Store News. And you better believe, it would be one BIG issue.

WHAT IT MEANS AND WHY IT’S IMPORTANT — “[Charlie] never wanted the spotlight,” longtime friend and colleague Al Kraus noted in an online post, recalling a conversation with Charlie Bowlus over a drink one night in 1994, at the end of the very first ECRM show. “His first show had maybe 80 people. ... I asked him if he made any money on the show. He said, ‘I don’t know, but a lot of people did business, and it was a hell of a party.’”

August 19, 2011
Hugs for Charlie — Take one and pass it along

“[Charlie] never wanted the spotlight,” long-time friend and colleague Al Kraus noted in an online post, recalling a conversation with Charlie Bowlus over a drink one night in 1994, at the end of the very first ECRM show.

“[Charlie] never wanted the spotlight,” long-time friend and colleague Al Kraus noted in an online post, recalling a conversation with Charlie Bowlus over a drink one night in 1994, at the end of the very first ECRM show. “His first show had maybe 80 people. ... I asked him if he made any money on the show. He said, ‘I don’t know, but a lot of people did business, and it was a hell of a party.’”

August 19, 2011
Udi's Gluten Free Foods introduces new website

Udi's Gluten Free Foods has launched a new website that features an informative gluten-free toolkit, enhanced "recipe" section and Facebook integration.

DENVER — Udi's Gluten Free Foods has launched a new website that features an informative gluten-free toolkit, enhanced "recipe" section and Facebook integration.

Udisglutenfree.com has the goal of providing important information and open new opportunities for Udi's to connect with new gluten-free consumers and devoted fans.

August 19, 2011
Weis kicks off second Penn State Pet-of-the-Game Facebook contest

After a popular Facebook contest made Brandi, a 7-year-old German shepherd mix, Weis Markets’ Pet of the Game at a Penn State football game in 2010, the company’s second annual Pet of the Game Facebook Contest returns to Weis Markets’ official Facebook fan page, the grocer announced Thursday.

SUNBURY, Pa. — After a popular Facebook contest made Brandi, a 7-year-old German shepherd mix, Weis Markets’ Pet of the Game at a Penn State football game in 2010, the company’s second annual Pet of the Game Facebook Contest returns to Weis Markets’ official Facebook fan page, the grocer announced Thursday.

August 17, 2011
Clearasil launches 'Rock Your Skin' sweepstakes

Clearasil, a skin care brand from Reckitt Benckiser, has launched the "Rock Your Skin" Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar.

PARSIPPANY, N.J. — Clearasil, a skin care brand from Reckitt Benckiser, has launched the "Rock Your Skin" Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar.

August 10, 2011
Sanofi launches Facebook contest promoting Allegra

Sanofi on Wednesday announced the introduction of Allegra's new Allergy Adventures contest on Facebook. Allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a vacation package.

BRIDGEWATER, N.J. — Sanofi on Wednesday announced the introduction of Allegra's new Allergy Adventures contest on Facebook. Allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a vacation package.

August 8, 2011
Aisle7 launches social media-friendly health content platform

Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

PORTLAND, Ore. — Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.