Content about Facebook

December 10, 2010

Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.

WHAT IT MEANS AND WHY IT’S IMPORTANT — Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.

December 7, 2010

NEW YORK — The power of a professionally driven social networking and information platform is now within reach of pharmacists and pharmacy students. And students are taking a lead role in its development and growth.


The new network is called Pharmacist Society. It was conceived and developed as a Web-based networking, information and practice tool by pharmacist Ted Search, president of Skipta — a provider of networking technology for health professionals — and by pharmacy students and educators.


December 6, 2010

DSE Healthcare Solutions on Sunday evening announced the launch of Safari Towels, a new product extending from its Anti Monkey Butt Powder brand, to its Facebook fan base of almost 39,000.

EDISON, N.J. — DSE Healthcare Solutions on Sunday evening announced the launch of Safari Towels, a new product extending from its Anti Monkey Butt Powder brand, to its Facebook fan base of almost 39,000.

“Our new Safari Towels ... so hot off the presses they aren't even in stores yet!” the Anti Monkey Butt Powder status read. “Make a cool gift ... from cyclists to soldiers, [they're] great to have on hand for a ‘shower on the go.’ See them in our online store.”

December 1, 2010

A soft drink is wrapping up the year-long celebration of its flavorful history.

PLANO, Texas — A soft drink is wrapping up the year-long celebration of its flavorful history.

Dr Pepper, which marked its 125th anniversary earlier this year, is drawing the celebration to a close by commemorating the 125th anniversary of the first time Dr Pepper was served at Morrison's Old Corner Drug Store in Waco, Texas, as recognized in documents filed in the Patent and Trademark Office.

November 15, 2010

A social media go-to-market strategy is fast becoming a must-have for companies these days, especially...

CHICAGO — A social media go-to-market strategy is fast becoming a must-have for companies these days, especially those companies operating in the healthcare arena. It’s no longer enough to push patient education out through a branded online page, not with the growing prominence of social media sites. Today, companies need to seed that education across Facebook and Twitter and/or actively engage bloggers and heavy users to successfully get that education out to the masses online.

 

November 14, 2010

The Bling is coming to Brookshire’s. Brookshire Grocery, a chain of more than 150 supermarkets...

MT. PLEASANT, Texas — The Bling is coming to Brookshire’s. Brookshire Grocery, a chain of more than 150 supermarkets and pharmacies operating in Texas, Louisiana and Arkansas, last week partnered with Bling Nation — a mobile technology platform that enables a new way to pay for groceries or prescriptions using only a mobile phone.

The tap-and-connect mobile phone capabilities available through Bling Nation also will allow Brookshire’s to connect with its customers through its Facebook page.

November 9, 2010

Kodak was the recipient of two awards for its Playsport video camera and Pulse digital...

ROCHESTER, N.Y. Kodak was the recipient of two awards for its Playsport video camera and Pulse digital frame from the International Consumer Electronics Association.

November 1, 2010

A recent study of diabetes information shared on Facebook raised questions about the accuracy of...

WOONSOCKET, R.I. A recent study of diabetes information shared on Facebook raised questions about the accuracy of the information on social media sites and its sources, according to the research sponsored by CVS Caremark.

 

October 31, 2010

The Natural Products Association on Monday announced its first step into the social media space...

October 24, 2010

Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a...

CHATSWORTH, Calif. Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a monthly sweepstakes to be the “Featured Athlete of the Month,” an “Ask the Athlete” online forum for submitting training and nutrition questions to Team Prolab professionals, and links to two new social media platforms -- a Prolab Facebook fan page and a Prolab YouTube channel.

 

October 24, 2010

Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook...

October 20, 2010

Regional supermarket chain Fresh & Easy said its promotion of reusable canvas bags has been...

October 18, 2010

Target shoppers now can enjoy social network connectivity at in-store Kodak picture kiosks....

October 13, 2010

AstraZeneca is launching a new campaign focused on depression, the Anglo-Swedish drug maker said Thursday....

WILMINGTON, Del. AstraZeneca is launching a new campaign focused on depression, the Anglo-Swedish drug maker said Thursday.

 

The campaign, “Take on Depression,” consists of a Facebook page and Twitter feed designed to provide information on bipolar depression and major depressive disorder.

 

 

September 26, 2010

Social networking has achieved such ubiquity that those without accounts on Facebook or LinkedIn soon...

September 20, 2010

Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook...

SOUTHBOROUGH, Mass. Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook fan page named Cold and Flu Central, created to help inform families about some of the best defenses against colds and the flu.

 

The page includes doctor-approved tips, third-party expert advice and links, product giveaways, drug store availability information, discussions and polls.

 

 

September 12, 2010

Rite Aid has been beefing up its virtual presence lately, having ventured into such social...

September 8, 2010

One month after testing its social media game PoweRBrands on Facebook, Reckitt Benckiser announced Thursday...

PARSIPPANY, N.J. One month after testing its social media game PoweRBrands on Facebook, Reckitt Benckiser announced Thursday the official launch of its corresponding advertising/marketing campaign.

August 18, 2010

Whole Foods is on a mission to help consumers make healthy lifestyle choices with a...

August 12, 2010

Purina has launched a Facebook application for pet lovers....

August 10, 2010

Gain has teamed up with HGTV host Sabrina Soto to bring a Home "Scent-ervention" contest...

August 4, 2010

Alacer, maker of Emergen-C, on Wednesday announced the launch of its “Share the Good” social...

FOOTHILL RANCH, Calif. Alacer, maker of Emergen-C, on Wednesday announced the launch of its “Share the Good” social media campaign on Facebook and Twitter.

 

July 22, 2010

Procter & Gamble's "quicker picker-upper" has launched a nationwide contest to award one school with...

July 18, 2010

Capitalizing on the popularity of its 5 brand of sugarless gum, Wrigley recently introduced 5...

CHICAGO —Capitalizing on the popularity of its 5 brand of sugarless gum, Wrigley recently introduced 5 React in two flavors: mint and fruit. The gum has an “undefined” flavor, which each chewer experiences differently.

July 18, 2010

Skin care brand Neutrogena has announced the launch of Wave for Change, a charitable campaign...