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NEW YORK — The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story. Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

View SAP's sentiment-tracking infographic on our sister publication's Chain Store Age by clicking here.

NEW YORK — Duane Reade, which is owned by Walgreens, has announced a seven-week social media campaign to raise awareness of Duane Reade-brand hosiery products — produced by Doris Hosiery Mills.

The campaign will aim to help New Yorkers find the perfect legwear for a multitude of events in time for the winter season. The "Show Us Some Leg" contest, calls for entrants to upload their original photos wearing Duane Reade brand hosiery via a Duane Reade Facebook page application, commenced at midnight on Nov. 18 and will run through Jan. 7.

The opportunity for weight loss certainly hasn’t gone away — sales of diet-aid liquids were up 12.8% to $1.2 billion for the 52 weeks ended Sept. 9 across food, drug and mass (excluding Walmart), according to SymphonyIRI. And due to the temporary absence of GlaxoSmithKline’s Alli — unavailable because of a raw-ingredient sourcing issue — sales of diet-aid tablets are down with a 7% decline to a dollar base of 
$205.4 million. 
Alli had been removed from the market in March due to the third-party supply issue and returned in late June. 


WOONSOCKET, R.I. — CVS/pharmacy has announced that it is partnering with the American Diabetes Association as the sponsor of "A Day in the Life of Diabetes" campaign — a photo-sharing campaign on the ADA's main Facebook page.

The CVS/pharmacy ExtraCare Advantage for Diabetes program will donate $1 to the American Diabetes Association for every photo or image uploaded, up to $25,000. CVS/pharmacy will also co-host a Twitter chat on Nov. 15 with Dr. Elizabeth Seaquist, VP medicine and science for the ADA.

MASHPEE, Mass. — RapidLash, an eyelash and eyebrow enhancing serum for the mass market, is encouraging women of all ages to participate in its second Wink Week event in honor of Breast Cancer Awareness Month.

WILTON, Conn. — Beiersdorf's Nivea is gearing up for New Year's Eve with the Kiss of the Year Contest — a contest via Facebook where fans can share their love story for an opportunity to experience that memorable New Year's Eve kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square.

ST. LOUIS — Nestle Purina PetCare Company is touting its newest pet food brand, Be Happy, as a brand that “celebrate[s] our pets as our happiness heroes.” In just three months, the brand’s Facebook page has grown to more than 100,000 fans. Be Happy is available in two varieties for cats — Deep Sea Duos Crunchies with Ocean Fish and Salmon Flavors, and Poultry Pair-adise Crunchies with Chicken and Turkey Flavors — and two varieties for dogs — beef and chicken.

ALEXANDRIA, Va. — The American Diabetes Association announced on Monday that this November's American Diabetes Month is sponsored by the CVS/pharmacy ExtraCare Advantage for Diabetes savings program, a free offering that provides exclusive savings, prescription management services, recipes and pharmacist tips developed exclusively for those living with the disease, as well as their caregivers.

CHARLOTTESVILLE, Va. — Social media was the biggest topic of discussion as regional retail pharmacy executives from around the country gathered last month for the Southern Drug Stores Association's annual meeting.

BOSTON — To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.

DEERFIELD, Ill. — Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.