Content about Eyelash

March 7, 2013

What are the key trends driving sales of false eyelashes? What are the greatest misconceptions about false lashes? To answer these questions and more, DSNTV not only hit the streets of New York City, but also spoke with Kerri LoCascio of Kiss Products to gain greater insight into the segment and to see just how easy false eyelashes are to apply. Click here to watch the video.

What are the key trends driving sales of false eyelashes? What are the greatest misconceptions about false lashes? To answer these questions and more, DSNTV not only hit the streets of New York City, but also spoke with Kerri LoCascio of Kiss Products to gain greater insight into the segment and to see just how easy false eyelashes are to apply. Click below to watch the video.

January 31, 2014

The Texas-based design team behind Gothic Lolita Wigs and Rockstar Wigs has announced a new venture into the eyelash and beauty arena with innovations to emulate the skin and facial features of a porcelain doll come to life. Enter Dolluxe Cosmetics.

HOUSTON — The Texas-based design team behind Gothic Lolita Wigs and Rockstar Wigs has announced a new venture into the eyelash and beauty arena with innovations to emulate the skin and facial features of a porcelain doll come to life. Enter Dolluxe Cosmetics.

Several styles of false lashes that make the eye pop into a doe-eyed cutesy appearance are already available for sale on the Dolluxe website.

July 19, 2013

Beauty brand Ardell — a maker of faux eyelashes, brow cosmetics and accessories — is enhancing its collection of false lashes with a string of new launches slated for spring 2014.

NEW YORK — Beauty brand Ardell — a maker of faux eyelashes, brow cosmetics and accessories — is enhancing its collection of false lashes with a string of new launches slated for spring 2014.

The new lashes include:

Double Individual Lashes: Individual lashes are now twice as thick, featuring 20 strands per lash. They are available in three lengths — short, medium and long.

May 30, 2013

Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.

Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.

April 21, 2013

What are the key trends driving sales of false eyelashes? What are the greatest misconceptions about false lashes?

NEW YORK — What are the key trends driving sales of false eyelashes? What are the greatest misconceptions about false lashes? To answer these questions and more, DSNTV not only hit the streets of New York City, but also spoke with Kerri LoCascio of Kiss Products to gain greater insight into the segment, new innovation in the category and to see just how easy false eyelashes are to apply.

To watch the video, click here.

January 15, 2013

Xtreme Lashes is looking to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with the new Total Eye Repair Serum, which is positioned as the first and only anti-aging eye care treatment compatible with semi-permanent 
eyelash extensions.

SPRING, Texas — Xtreme Lashes is looking to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with the new Total Eye Repair Serum, which is positioned as the first and only anti-aging eye care treatment compatible with semi-permanent 
eyelash extensions.

While Total Eye Repair Serum is ideal for lash wearers, non-lash wearers also can use the serum, which features a microlift complex to improve and tone the texture of the skin. It also is designed for use on both the eyelids and the under eye area.

 

October 23, 2012

RapidLash, an eyelash and eyebrow enhancing serum for the mass market, is encouraging women of all ages to participate in its second Wink Week event in honor of Breast Cancer Awareness Month.

MASHPEE, Mass. — RapidLash, an eyelash and eyebrow enhancing serum for the mass market, is encouraging women of all ages to participate in its second Wink Week event in honor of Breast Cancer Awareness Month.

August 14, 2012

Target’s in-store health clinics recently started offering consultations for eyelash lengthening and the treatment of hyperpigmentation of the skin and unwanted facial hair, according to a local news report.

MINNEAPOLIS — Target’s in-store health clinics recently started offering consultations for eyelash lengthening and the treatment of hyperpigmentation of the skin and unwanted facial hair, according to a local news report.

August 2, 2012

Panasonic has expanded its growing portfolio of beauty products with the launch of three new products: a heated eyelash curler, precision body shaver and facial hair trimmer.

SECAUCUS, N.J. — Panasonic has expanded its growing portfolio of beauty products with the launch of three new products: a heated eyelash curler, precision body shaver and facial hair trimmer.

The newest products join Panasonic's current beauty product portfolio, which includes facial steamers, pore cleansers and bikini trimmers.

July 6, 2012

Pop star Katy Perry has designed two new eyelash styles to accompany her collection with beauty company Eylure.

LOS ANGELES — Pop star Katy Perry has designed two new eyelash styles to accompany her collection with beauty company Eylure.

Hand-picked personally by Perry, the new styles join the Katy Perry by Eylure collection. The Pretty and Darling designs are self-adhesive, allowing for instant application, and can be reapplied for multiple wears. These are perfect lashes for first-time wearers and will encourage those interested in lashes, but who are unsure about look or application.

June 21, 2012

False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


Pacific World, which currently markets Revlon-branded false lashes, is looking to bring its Eyelene lash brand to the U.S. market in 2013. Eyelene currently is sold in the United Kingdom and Canada.


December 13, 2011

The Ardell brand of faux eyelashes has announced that it is launching new lash styles for spring 2012.

LOS ANGELES — The Ardell brand of faux eyelashes has announced that it is launching new lash styles for spring 2012.

For years, professional makeup artists have been applying multiple pairs of faux lashes to achieve a dramatically lush look. Enter the new Ardell Double Up Lashes, a new innovation in faux lash strips featuring two times the lashes than a standard strip lash. The bottom lash adds fullness and the top lash adds flare. Ardell Double Up Lashes will be available in six styles with a suggested retail price of  $6.99 at drug stores in January.

July 7, 2011

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes.

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes. MaximumLash is to be applied once a day on a clean face, much like liquid eyeliner.

February 1, 2011

Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.


Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.


December 13, 2010

OCuSOFT, Inc., a leading maker of remedies for the treatment of ocular surface disease, has relaunched Tears Again advanced Liposome Spray, a unique eyelid spray for Meibomian Gland Dysfunction sufferers. Used in conjunction with OCuSOFT Lid Scrub Eyelid Cleanser, the new eyelid spray is ideal to promote good eyelid hygiene and healthy eyes and to help provide relief from eyelid irritation throughout the day, according to the company.

RICHMOND, Texas — OCuSOFT, Inc., a leading maker of remedies for the treatment of ocular surface disease, has relaunched Tears Again advanced Liposome Spray, a unique eyelid spray for Meibomian Gland Dysfunction sufferers. Used in conjunction with OCuSOFT Lid Scrub Eyelid Cleanser, the new eyelid spray is ideal to promote good eyelid hygiene and healthy eyes and to help provide relief from eyelid irritation throughout the day, according to the company.

December 8, 2010

Kiss is looking to simplify the application of false lashes with its new Kiss premium eyelashes with patent-pending application strings.

NEW YORK — Kiss is looking to simplify the application of false lashes with its new Kiss premium eyelashes with patent-pending application strings.

The lashes, priced at $3.99, will launch in February and will be sold at Walgreens, CVS/pharmacy and Walmart.

Also launching in February is the new Kiss duo collection for brows, which will be available at limited Walmart stores nationwide.

For those who need to tame unruly brows, get a fuller look or add more definition, Kiss is launching a range of duo pencils for multifunctional use.

August 11, 2010

Lierac Paris, which is manufactured and distributed by Ales Group USA, has developed the new...

June 8, 2010

RapidLash, which helps promote lush lashes and brows, is participating in the first-ever "Wink Week!"...

March 8, 2010

RediClinic, which operates 22 retail health clinics inside select H-E-B stores in the Greater Houston...

HOUSTON RediClinic, which operates 22 retail health clinics inside select H-E-B stores in the Greater Houston and Austin area, now is offering Latisse, an FDA-approved prescription treatment to grow lashes.

Latisse is a prescription treatment for hypotrichosis used to grow eyelashes. Eyelash hypotrichosis is another name for not having enough eyelashes or eyelashes that are inadequate. The topical solution must be applied each night on the skin of the upper eyelid margins at the base of the eyelashes. Results are gradual and peak after 12 to 16 weeks.

January 7, 2008

Looking to untangle itself from FDA conflicts and a patent dispute with drug maker Allergan,...