Content about Evian

April 19, 2011

Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.

WHITE PLAINS, N.Y. — Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.

The water brand said that its Baby Inside commercial will feature portraits of people wearing Evian's Baby Inside T-shirts, which are edited together in a flipbook-style commercial. Additionally, an interactive, user-generated version of the commercial will be released online at LetsBabyDance.evian.com and via an iPhone application, where users can become actors in the video.

March 16, 2011

Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company's ongoing effort to reduce its carbon footprint.

WHITE PLAINS, N.Y. — Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company's ongoing effort to reduce its carbon footprint.

The new Evian bottle, which reduces the overall carbon footprint by 32%, remains 100% recyclable while using 11% less weight (down to 28.6 g per bottle). The bottle, the company added, is made of up to 50% recycled PET.

November 15, 2009

Don’t be surprised to see an “Under New Management” sign hanging from the door of...

NEW YORK Don’t be surprised to see an “Under New Management” sign hanging from the door of Mead Johnson’s doors sometime soon — the split-off makes it easier now for Mead Johnson to be acquired, and it just may be a very lucrative target.