Content about Eve

November 12, 2012
Ballantyne Brands advances share of electronic cigarette market

Ballantyne Brands, an electronic cigarette provider, on Monday announced the introduction of a new premium brand, NEO. The company also announced that it has acquired the Mistic brand of electronic cigarettes for an undisclosed amount, and has secured an investment partner to support its business for the long term.

CHARLOTTE, N.C. – Ballantyne Brands, an electronic cigarette provider, on Monday announced the introduction of a new premium brand, NEO. The company also announced that it has acquired the Mistic brand of electronic cigarettes for an undisclosed amount, and has secured an investment partner to support its business for the long term.

July 18, 2011
Summer's Eve kicks off TV campaign

Feminine hygiene product manufacturer Summer's Eve is promoting its line of external cleansing and freshening products with a new multimedia campaign that aims to turn the feminine hygiene market on its head and change the way women may think of the brand, and remove long-standing stigmas.

LYNCHBURG, Va. — Feminine hygiene product manufacturer Summer's Eve is promoting its line of external cleansing and freshening products with a new multimedia campaign that aims to turn the feminine hygiene market on its head and change the way women may think of the brand, and remove long-standing stigmas.

The centerpiece of the campaign, developed in partnership with Dallas independent agency The Richards Group, is a television spot called "The V," starring Cleopatra and other strong female archetypes exalted for their combination of power and femininity.

May 25, 2011
Summer's Eve to debut new campaign

Summer's Eve, a maker of feminine hygiene products, has teamed up with women's health and empowerment expert Carla Stokes and advocacy organization I Am That Girl, led by women's movement advocate and "Survivor" finalist Alexis Jones, for an upcoming campaign to engage, educate and empower women to better understand and nurture their bodies.

LYNCHBURG, Va. — Summer's Eve, a maker of feminine hygiene products, has teamed up with women's health and empowerment expert Carla Stokes and advocacy organization I Am That Girl, led by women's movement advocate and "Survivor" finalist Alexis Jones, for an upcoming campaign to engage, educate and empower women to better understand and nurture their bodies.

March 24, 2011
Give me cigarettes or give me health: 82% of menthol smokers would quit if FDA banned menthol cigarettes, GSK survey finds

Four-in-5 menthol smokers would quit if the Food and Drug Administration banned mentholated cigarettes, according to a survey conducted this month with sponsorship from GlaxoSmithKline Consumer Healthcare.

PARSIPPANY, N.J. — Four-in-5 menthol smokers would quit if the Food and Drug Administration banned mentholated cigarettes, according to a survey conducted this month with sponsorship from GlaxoSmithKline Consumer Healthcare.

The survey found that smokers of menthol cigarettes — who are disproportionately African-American — feel “twice-addicted” to the menthol and the tobacco, while 74% of them said the menthol made inhalation easier, and 40% said menthol flavoring was the only reason they smoked.