Content about Eve Celebration

December 17, 2010

Beiersdorf's Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year's Eve atop the Nivea Kiss platform in the heart of Times Square.

NEW YORK — Beiersdorf's Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year's Eve atop the Nivea Kiss platform in the heart of Times Square.

In addition, the couple helped Nivea launch the "Kiss the One You Love Contest" on Facebook, a viral campaign that aims to bring together couples that may otherwise be kept apart this holiday season to share their love stories for a chance to join the celebrity couple as they host Nivea's third annual New Year's Eve celebration.