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January 3, 2011

Duracell is taking its mobile Smart Power Lab tour to the next level.

BETHEL, Conn. — Duracell is taking its mobile Smart Power Lab tour to the next level.

After collecting human-generated power to light the 2011 numerals during the New Year's Eve ball drop ceremony in New York's Times Square for the third year in a row, the battery brand said it is taking the tour to cities across the country that have been affected by natural disasters. The Smart Power Lab will be deployed to provide power relief and also will provide a place for members of the affected community to recharge, reconnect and recover, Duracell said.