Content about Eric Shepard

June 21, 2012

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The success of Bud Light Platinum, with its higher alcohol content and sweeter taste, has sparked a flurry of flavored malt beverages into the beer market. This year alone, Anheuser-Busch InBev is launching nearly 20 new products to the U.S. market.

July 5, 2011

Momentum in the beer category is coming from craft beers. “Craft beers are growing at a 10% clip,” said Eric Shepard, executive editor of Beer Marketer’s Insights. “Seasonals and variety packs are the big news, and Indiana Pale Ales are very hot right now.” 


Momentum in the beer category is coming from craft beers. “Craft beers are growing at a 10% clip,” said Eric Shepard, executive editor of Beer Marketer’s Insights. “Seasonals and variety packs are the big news, and Indiana Pale Ales are very hot right now.”