Content about Ephemera

July 17, 2013

American Greetings introduced its newest line of greeting cards, Turbo Button, a collection that features lovable characters who dance to music.

CLEVELAND — American Greetings introduced its newest line of greeting cards, Turbo Button, a collection that features lovable characters who dance to music.

Turbo Button is a funny new line of music and motion cards showcasing dancing characters that the receiver controls. The movement or music starts when the receiver opens the card and can be sped up or slowed down by pressing the turbo button. Dancing characters include a kitty, monkey, wrestler and hamster.

November 29, 2012

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category.

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category. Hallmark estimates that over the past decade, the number of greeting cards sold in the United States has dropped from 6 billion to 5 billion annually.


The Greeting Card Association reports that while greeting card unit sales have fluctuated over the past several years, the industry continues to generate annual revenues of $7 billion to $8 billion.


October 9, 2012

Avanti is gearing up for spring 2013 by boosting its portfolio to include a variety of new greeting cards.

DETROIT — Avanti is gearing up for spring 2013 by boosting its portfolio to include a variety of new greeting cards.

New to the Avanti portfolio are Valentine's Day cards enhanced with glitter and foil; Easter cards that showcase bright colors and characters; Mother's Day cards that are humorous and traditional; Father's Day cards that evoke a "saltier" style of humor; and graduation cards for grades kindergarten and older. Avanti also is launching new seasonal StandOuts cards and Avanti-branded cards that have been added to the company's A*Press collection.

February 17, 2012

Experts said that despite competition from electronic cards and rising postal fees, there still is a future for the paper greeting card category.

Experts said that despite competition from electronic cards and rising postal fees, there still is a future for the paper greeting card category. Sean O’Malley, an analyst for Wedge Capital, estimated the industry saw 1% unit volume growth last year. He estimated 2011 greeting card sales were $2.5 billion to $3 billion. Nearly 80% of category sales are driven by women ages 30 to 50 years whose “habits die hard,” according to O’Malley. Premium cards and value cards are performing best.

December 5, 2011

Texting and social media have not killed the traditional greeting card business.

Texting and social media have not killed the traditional greeting card business. “Facebook has caused most people to acknowledge more birthdays than ever before, but they aren’t sending fewer cards as a result,” said Susan January, president of the Greeting Card Association and VP of Leanin’ Tree Cards.

May 23, 2011


The supplier in the greeting card aisle may not be enough to capture consumer interest. While smaller, niche players make up less than 5% of category sales, according to one manufacturer, those companies can offer a point of differentiation to retailers that larger manufacturers can’t provide.



The supplier in the greeting card aisle may not be enough to capture consumer interest. While smaller, niche players make up less than 5% of category sales, according to one manufacturer, those companies can offer a point of differentiation to retailers that larger manufacturers can’t provide.


March 25, 2011

Upper Deck will unveil its latest innovation this spring.

CARLSBAD, Calif. — Upper Deck will unveil its latest innovation this spring.

New Evolution video trading cards will make their appearance in the 2011 Upper Deck football collection, which will be released April 12.

Four standout gridiron stars comprise the initial unveiling of the Evolution inserts: running back Adrian Peterson, quarterback Tony Romo, wide receiver DeSean Jackson and hard-hitting linebacker Patrick Willis. Each of the booklet-type cards measure in at the same height (3.5 in.) and width (2.5 in.) as a regular trading card, Upper Deck said.