Content about Energy shot

December 17, 2013

During Friday's episode of ABC's "Shark Tank," Noot! Nutrition announced a $4 million distribution deal with Walgreens that will see its RuckPack eneregy shot distributed across the chain's more than 8,600-store base.

LOS ANGELES — During Friday's episode of ABC's "Shark Tank," Noot! Nutrition announced a $4 million distribution deal with Walgreens that will see its RuckPack eneregy shot distributed across the chain's more than 8,600-store base. According to company founder Rob Dyer, this will make RuckPack "an actual contender in the energy drink category." 

June 7, 2013

PacificHealth Laboratories recently announced the launch of Body Glove Surge, an energy shot billed as "all natural."

MATAWAN, N.J. — PacificHealth Laboratories recently announced the launch of Body Glove Surge, an energy shot billed as "all natural."

Although 164 million adults are daily consumers of caffeinated products, only 8% of adults regularly purchase energy shots, the company noted. As many as 47% of energy shot users report their consumption would increase if there was a natural alternative. 

June 21, 2012

There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division

There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division. “The energy need-state is large, and demographics for the category have begun to broaden, which has helped to continue the strong growth.” The segment now represents more than one-tenth of the total carbonated soft drink market, according to Beverage Digest.


June 1, 2012

Full Motion Beverage on Wednesday announced the launch of Full Motion Sports, a wholly owned subsidiary that will focus on the development and sales of sports-related drinks and dietary supplements.

MELVILLE, N.Y. — Full Motion Beverage on Wednesday announced the launch of Full Motion Sports, a wholly owned subsidiary that will focus on the development and sales of sports-related drinks and dietary supplements.

May 22, 2012

FITT Highway Products on Tuesday announced the initial launch of its F.I.T.T. Energy products — three 2-oz. energy shots — through convenience stores in California and Nevada.

MISSION VIEJO, Calif. — FITT Highway Products on Tuesday announced the initial launch of its F.I.T.T. Energy products — three 2-oz. energy shots — through convenience stores in California and Nevada.

November 14, 2011

Celestial Seasonings has introduced an energy shot that combines B vitamins, botanicals and kombucha, a fermented black tea.

BOULDER, Colo. — Celestial Seasonings has introduced an energy shot that combines B vitamins, botanicals and kombucha, a fermented black tea.

Kombucha Energy Shots are packaged in single-serve, 2-fl.-oz. bottles and are available in citrus, berry and Pomegranate Xtreme varieties.

October 19, 2011

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots.

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots. Living Essentials can be credited with creating the category, and between its 5 Hour Energy and 5 Hour Energy Extra Strength, the company still drives the category with an 82.1% dollar share, according to SymphonyIRI Group data for the 52 weeks ended Sept. 4 across food, drug and mass (excluding Walmart).


October 19, 2011

The market for sports nutrition looks good. All categories grouped by Drug Store News in this space — nutrition and energy bars, energy shots and ready-to-drink protein shakes — currently are trending up significantly.

The market for sports nutrition looks good. All categories grouped by Drug Store News in this space — nutrition and energy bars, energy shots and ready-to-drink protein shakes — currently are trending up significantly. Taken together, sales of these three categories are up 15.8% to $2.2 billion for the year.


October 11, 2011

Bazi International on Tuesday launched its energy shot Bazi, which contains a blend of eight superfruits.

DENVER — Bazi International on Tuesday launched its energy shot Bazi, which contains a blend of eight superfruits.  

According to the company, only 3-out-of-10 consumers have tried energy shots or drinks. Some of the key barriers of entry include health and safety concerns and an underlying belief that the shots are not good for you.

July 15, 2011

Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine.

LOS ANGELES — Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine. 

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.



Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 20, 2011

Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


May 31, 2011

Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

CAMDEN, N.J. — Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

Sales of energy shots reached $173.9 million across food, drug and mass (minus Walmart) for the 52 weeks ended April 17, representing growth of 43.5% compared with the prior year, according to SymphonyIRI Group data.

March 2, 2011

Dr. Siegal's Cookie Diet lineup now includes a 2-oz., single-serve energy shot.

VIENNA, Va. — Dr. Siegal's Cookie Diet lineup now includes a 2-oz., single-serve energy shot.

The Dr. Siegal's Energy caffeine supplement is intended to provide quick energy for anyone, including those who follow a weight-loss or weight-maintenance diet, the company said.

Dr. Siegal's Energy caffeine supplement will roll out at select retailers this month and soon will be in stores nationwide.

February 22, 2011

Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

GRAND RAPIDS, Mich. — Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

February 1, 2011

“Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


NOVI, Mich. — “Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


January 5, 2011



Dollar sales for energy drinks were up 8.2% in drug stores for the 52 weeks ended Oct. 31, 2010, according to SymphonyIRI Group. Energy shot dollar sales in the channel fared even better, with sales surging nearly 12% for the same period.


Despite occasional controversy, demand remains strong for the beverages, and the segment is poised to become even more significant as its appeal broadens beyond its original target consumer group.


August 24, 2010

Bazi International, formerly known as XELR8 Holdings, on Tuesday announced the official launch of its...

DENVER Bazi International, formerly known as XELR8 Holdings, on Tuesday announced the official launch of its Bazi energy shot.

"Unlike other energy shots that overload the body with excessive caffeine, sugar, B vitamins, taurine and other artificial stimulants, Bazi combines nature's finest ingredients for increased energy and better performance," stated Kevin Sherman, the company's president and CEO.

December 1, 2009

Alacer Corp. has entered the energy shot space under its own Emergen-C umbrella. But what's...

Alacer Corp. has entered the energy shot space under its own Emergen-C umbrella. But what's significant is the fact that this energy shot isn't merchandised alongside other shots, but alongside other supplements, suggesting that shots may gain traction with the consumer as a delivery platform.