Content about Energy drinks

May 24, 2011

Pacific Shore Holdings has added a caffeinated, sugar-free gum to its Energy-X portfolio.

LOS ANGELES — Pacific Shore Holdings has added a caffeinated, sugar-free gum to its Energy-X portfolio.

New Energy-X chewing gum is available in a spearmint flavor and contains 55 mg of caffeine, the company said. The Energy-X line will expand to include a caffeinated gum that features 102 mg of caffeine and will be infused with green tea extract.

The company currently markets Energy-X lip balm products and is slated to launch an Energy-X protein power bar.

May 18, 2011

SoBe has implemented a full-scale integrated marketing campaign.

PURCHASE, N.Y. — SoBe has implemented a full-scale integrated marketing campaign.

The beverage brand said that its latest campaign, dubbed "Try Everything," is the biggest effort made since 2008. The Try Everything campaign combines television and radio advertisements, in-market grassroots programming and a revamped SoBe website.

May 3, 2011

"A new way to do energy" has hit the market.

NEW YORK — "A new way to do energy" has hit the market.

Sheets — a brand co-developed by basketball star LeBron James, along with PureBrands CEO Warren Struhl and co-founders Jesse Itzler and Maverick Carter — are individually wrapped, paper-thin dissolving strips that tout the same amount of caffeine as a cup of premium coffee in one small strip, which is about 100 mg, without containing any sugar or calories, the company said.

April 26, 2011

Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.

PURCHASE, N.Y. — Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.

New 100% natural Lipton Iced Tea will be available in green tea with citrus, iced tea with lemon, iced tea with blueberry pomegranate and green tea with passionfruit mango flavors. Lipton Iced Tea's diet portfolio also will expand with new diet green tea with watermelon joining diet green tea with citrus flavor.

Each bottle will retail from 99 cents to $1.59 and will be available in 20-oz. bottles.

April 11, 2011

Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

WOODRIDGE, Ill. — Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

Blast, a malt liquor made with real fruit juice, is available in strawberry watermelon, raspberry lemonade, blueberry pomegranate and grape flavors. The beverage comes in 23.5-oz. cans, as well as a 7-oz. bottle.

In line with the launch, Blast has tapped rapper Snoop Dogg as its brand ambassador.

April 1, 2011

Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.

WHITESTONE, N.Y. — Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.

Fuze said that each of its 12 flavors tout vitamins A, C and E, and also contain distinctive fruit flavors and an added nutrient commonly associated with those fruits.

The original Fuze line consists of seven flavors:

March 4, 2011

NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

March 2, 2011

Dr. Siegal's Cookie Diet lineup now includes a 2-oz., single-serve energy shot.

VIENNA, Va. — Dr. Siegal's Cookie Diet lineup now includes a 2-oz., single-serve energy shot.

The Dr. Siegal's Energy caffeine supplement is intended to provide quick energy for anyone, including those who follow a weight-loss or weight-maintenance diet, the company said.

Dr. Siegal's Energy caffeine supplement will roll out at select retailers this month and soon will be in stores nationwide.

February 22, 2011

Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

GRAND RAPIDS, Mich. — Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

February 18, 2011

FAIRFIELD, Calif. — Jelly Belly’s new Peas & Carrots mellowcreme mix is a whimsical, retro product that has been revived right from the company’s antique candy molds. The “baby carrots” in the mix are orange sherbet mellowcreme, while the “peas” are green apple flavor — a sweet version of a classic veggie combination.


February 14, 2011

New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

MIAMI — New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

Researchers at the University of Miami's Leonard M. Miller School of Medicine noted that in the United States, energy drinks were consumed by 30% to 50% of adolescents and young adults, according to self-report surveys. Additionally, adolescent caffeine intake averaged 60 mg/day to 70 mg/day and ranged up to 800 mg/day, the researchers said.

February 1, 2011

“Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


NOVI, Mich. — “Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


January 5, 2011



Dollar sales for energy drinks were up 8.2% in drug stores for the 52 weeks ended Oct. 31, 2010, according to SymphonyIRI Group. Energy shot dollar sales in the channel fared even better, with sales surging nearly 12% for the same period.


Despite occasional controversy, demand remains strong for the beverages, and the segment is poised to become even more significant as its appeal broadens beyond its original target consumer group.


November 16, 2010

A class of alcoholic beverages that rapidly became popular among young people over the last...

SILVER SPRING, Md. — A class of alcoholic beverages that rapidly became popular among young people over the last few years is headed for the drain.

 

The Food and Drug Administration issued warning letters to four manufacturers of beverages that combine high amounts of alcohol and caffeine, effectively issuing a federal ban on the beverages.

 

 

November 16, 2010

The maker of Joose flavored malt beverages has filed a lawsuit against one of the...

SAN DIEGO — The maker of Joose flavored malt beverages has filed a lawsuit against one of the nation's most popular brewing companies, citing infringement and unfair competition.

November 15, 2010

The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol...

NEW YORK — The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol and caffeine as soon as Nov. 17, The New York Times reported Monday, citing unnamed state law enforcement officials across several states.

 

The New York Times report suggested the FDA may issue warning letters as a first step toward removing the products from the market.

 

 

November 11, 2010

Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins,...

NEW YORK Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins, minerals and antioxidants, including vitamins C, D, B6 and B12, folic acid, niacin, selenium, chromium, zinc and green tea. The 15-calorie beverage also is formulated with nutrient-rich superfruits, including pure extracts of blueberry, blackberry, pomegranate, mango, acai, maqui berry and grapeseed.

 

November 3, 2010

Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a...

EMERYVILLE, Calif. Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a line of all-natural and organic energy gels with a formula that emphasizes effectiveness, taste and consistency in easy-to-use packaging.

 

August 24, 2010

Bazi International, formerly known as XELR8 Holdings, on Tuesday announced the official launch of its...

DENVER Bazi International, formerly known as XELR8 Holdings, on Tuesday announced the official launch of its Bazi energy shot.

"Unlike other energy shots that overload the body with excessive caffeine, sugar, B vitamins, taurine and other artificial stimulants, Bazi combines nature's finest ingredients for increased energy and better performance," stated Kevin Sherman, the company's president and CEO.

August 11, 2010

Despite a surge of sales among energy drink products, the industry may have trouble attracting...

July 21, 2010

V8 V-Fusion+Tea juice beverages have joined the V8 V-Fusion line from Campbell Soup Co....

April 18, 2010

PepsiCo is extending its AMP franchise with two new products. AMP Energy juice is Pepsi’s...

PURCHASE, N.Y. —PepsiCo is extending its AMP franchise with two new products. AMP Energy juice is Pepsi’s first foray into the energy juice category. Pepsi’s VP marketing for the brand said the new introduction is positioned toward consumers who were not interested in coffee to solve their energy needs, but wanted something beyond traditional energy drink offerings.

March 2, 2010

V8 V-Fusion juices now are available in single-serving cans, V8 announced Wednesday....