Content about Energy drinks

January 6, 2014

According to new research from Mintel, nearly 6-in-10 Americans who are current energy drink or shot users say they worry about the safety of these beverages.

CHICAGO — According to new research from Mintel, nearly 6-in-10 Americans who are current energy drink or shot users say they worry about the safety of these beverages. 

Despite fears over safety, the energy drink, shot and mix category has beat back detractors to show consistent annual growth from 2008 to 2013 sales. The market reported a 17% increase in 2012 and is projected to repeat that growth rate in 2013.

November 25, 2013

Movit Energy Gummies recently launched its signature product targeting active sports enthusiasts with an energy product in gummy format.

MEAD, Wash. — Movit Energy Gummies recently launched its signature product targeting active sports enthusiasts with an energy product in gummy format. 

Movit comes in a snack-size packet typically containing 11 gummies, which altogether contain 60 calories, in one of two flavors — citrus or berry. The proprietary formula includes such ingredients as Brazilian guarana, co-enzyme Q10, D-ribose, vitamin C, taurine, protein and a full complement of B vitamins.

The energy formula meets high school and NCAA guidelines, the company stated.

September 11, 2013

Kellogg Co. brand Special K announced a new breakfast shake packed with vitamins and minerals, low in calories and offering the caffeine equivalent of a cup of coffee.

BATTLE CREEK, Mich. — Kellogg Co. brand Special K announced on Wednesday a new breakfast shake packed with vitamins and minerals, low in calories and offering the caffeine equivalent of a cup of coffee.

September 4, 2013

Pharmavite announced the expansion of its Nature Made VitaMelts product line to include Nature Made VitaMelts Multi in a tropical fruit flavor and Nature Made VitaMelts Hair, Skin & Nails in a strawberry lemonade flavor.

NORTHRIDGE, Calif. — Pharmavite on Wednesday announced the expansion of its Nature Made VitaMelts product line to include Nature Made VitaMelts Multi in a tropical fruit flavor and Nature Made VitaMelts Hair, Skin & Nails in a strawberry lemonade flavor.

August 15, 2013

REvive™ is the new 100% Natural Vitality Drink, Made From 21 Super Fruits

-ADVERTORIAL-

June 25, 2013

Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.

BURNABY, Canada — Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.

"We created the new Sugar-Free Energizer as a 5-calorie version of the original for those who don't need sustained fuel for their workout but would still benefit from a boost in energy and mental clarity," stated Vega founder Brendan Brazier.

June 7, 2013

PacificHealth Laboratories recently announced the launch of Body Glove Surge, an energy shot billed as "all natural."

MATAWAN, N.J. — PacificHealth Laboratories recently announced the launch of Body Glove Surge, an energy shot billed as "all natural."

Although 164 million adults are daily consumers of caffeinated products, only 8% of adults regularly purchase energy shots, the company noted. As many as 47% of energy shot users report their consumption would increase if there was a natural alternative. 

May 31, 2013

Mercy Nutraceuticals announced today expanded distribution of a caffeine-free, vitamin- and amino acid-enriched drink the company says helps prevent hangovers.

NEW YORK — Mercy Nutraceuticals announced today expanded distribution of a caffeine-free, vitamin- and amino acid-enriched drink the company says helps prevent hangovers.

Mercy is sold at groceries, restaurants, hotels and bars in New York City, New Jersey and Florida and is expanding to the San Francisco Bay area, Massachusetts, Rhode Island as well as Southern New Hampshire.

May 3, 2013

Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.

WOODBURY, N.Y. — Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.

The three new Rickeys flavors include: Mango Lime, Grape Lime and Lemon Lime Rickey. These flavors join Cherry Lime, an immensely popular drink, according to the company.

The new drinks contain 10% juice and only 70 calories per serving.

April 17, 2013

On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

ST. LOUIS — On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

The new can design is modeled after the company's bowtie label that backs the brand's signature on the sides of cans, bottles and other Budweiser merchandise first introduced in 1956 with a national advertising campaign. The new cans will not replace the traditional Budweiser can.

April 11, 2013

Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration.

WASHINGTON — Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration. The report was compiled using responses from 14 energy drink companies received by Rep. Ed Markey, D-Mass., and Sens. Richard Durbin, D-Ill., and Richard Blumenthal, D-Conn., from their investigation into the industry.

April 8, 2013

The Council for Responsible Nutrition issued recommended guidelines for caffeine-containing dietary supplement products, expanding its self-regulatory initiatives that encourage best practices within the supplement industry.

WASHINGTON — The Council for Responsible Nutrition last week issued recommended guidelines for caffeine-containing dietary supplement products, expanding its self-regulatory initiatives that encourage best practices within the supplement industry. 

March 29, 2013

Vitamin Squeeze announced the release of a full line of powdered water enhancers available in supermarkets nationwide.

PHOENIX — Vitamin Squeeze announced today the release of a full line of powdered water enhancers available in supermarkets nationwide.

Vitamin Squeeze Powder Water Enhancers come in eight flavors and three varieties:

  • Multi-Vitamin (Fruit Punch, Acai Grape Pomegranate, Strawberry Watermelon and Lemonade);

  • Energy (Black Cherry, Blood Orange and Blueberry Pomegranate Acai); and

March 20, 2013

A group of doctors and public health professors are hoping the Food and Drug Administration will place stronger regulations on energy drinks to protect children and adolescents from what they call the harmful effects of high caffeine consumption.

NEW YORK — A group of doctors and public health professors are hoping the Food and Drug Administration will place stronger regulations on energy drinks to protect children and adolescents from what they call the harmful effects of high caffeine consumption.

March 8, 2013

PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice.

PURCHASE, N.Y. — PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice. The beverage comes in two flavors, orange citrus and fruit punch, and has 80 calories per 16-oz. can, about half the calories found in a typical soda.

So far, Kickstart is being positioned as an alternative to coffee or juice, and not as an energy drink.

 

 

February 25, 2013

The energy drink category, which has enjoyed double-digit sales and unit growth for several years, faces increasing scrutiny from the Food and Drug Administration.

The energy drink category, which has enjoyed double-digit sales and unit growth for several years, faces increasing scrutiny from the Food and Drug Administration.

The FDA has said it will consider requiring companies to disclose the amount of caffeine in the drinks and add warnings about possible side effects on labeling.

January 23, 2013

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

December 21, 2012

A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

TARRYTOWN, N.Y. — A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

Prestige Brands Holdings announced the launch of PediaCare Cold & Flu Hydration, designed to ensure children get needed fluids and electrolytes. The product replenishes nutrients lost from illness and provides immune-boosting antioxidants, with less sugar than sports drinks, soda and juices.

December 5, 2012

Ecosentials on Monday launched Vitamin Squeeze Powder Water Enhancers, which are packaged in squeezable bottles that add vitamins and customizable flavors to water.

PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.

November 29, 2012

PepsiCo is planning a controversial line of products under its FritoLay brand.

PURCHASE, N.Y. — PepsiCo is planning a controversial line of products under its FritoLay brand. The new line, called Cracker Jack’d, is a caffeinated extension of its Cracker Jack line of popcorn clusters and is expected to hit shelves by the end of the 
fourth quarter.


The line extension is expected to include a caffeinated snack called Power Bites, which will contain approximately 70 mg of caffeine from coffee in each 2-oz. package. Snack mixes and popcorn clusters also will be included in the lineup.

November 29, 2012

Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy.

Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy. Mintel forecasts that sales of the products could double from 2011 to 2016. In 2012, Mintel estimates dollar sales for the category will total $9.4 billion, an increase of nearly 11% over 2011 sales. New line extensions, like Red Bull’s Editions, will continue to drive the category.

 

November 28, 2012

The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

WASHINGTON — The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

November 16, 2012

Nurish Brands on Thursday launched Feel Natural Energy, a new energy drink available in Rexam 10.5-oz. Sleek cans.

CHICAGO — Nurish Brands on Thursday launched Feel Natural Energy, a new energy drink available in Rexam 10.5-oz. Sleek cans.

November 15, 2012

Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.


SANTA MONICA, Calif. — Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.


New flavors will include cranberry, lime and blueberry, in a red, silver and blue can, respectively. The new products mark the first time Red Bull has added new flavors to its offerings, something competitors have already done. Red Bull is the category dollar volume leader in 2012, according to Nielsen figures, with a 42% dollar share vs. 35% for 
competitor Monster.

October 10, 2012

Red Bull will introduce a new line of energy drinks this coming March.

LAS VEGAS — Red Bull will introduce a new line of energy drinks this coming March.

The Red Bull Editions, which provide the same functional benefits of the original, come in cranberry, lime and blueberry flavors and are packaged in red, silver and blue cans, respectively. The new beverages were showcased at the National Association of Convenience Stores conference this month in Las Vegas.

Red Bull Editions will be available nationwide in single 8.4.-oz. single cans and 8.4-oz. four-packs.