Content about Energy drink

March 12, 2014

IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

CHICAGO and ORLANDO, Fla. — IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

There were 190,000 new UPCs and 9,500 new brand launches that hit the shelves in 2013.

November 7, 2013

EQ Energy Drink, formally EQ Labs, announced the addition of Lemon Tea Drink to its product line.

LAS VEGAS — EQ Energy Drink, formally EQ Labs, announced the addition of Lemon Tea Drink to its product line.

“We are excited to announce the launch of EQ’s Lemon Tea Drink boosted by Power Cap through our retail distribution chain,” Mo Owens, CEO of EQ said. “This product will be available to the retail customers this December and will further enhance our products available to the consumer.”

July 12, 2013

After a strong performance for several years, sales of sports drinks are showing some fatigue.

After a strong performance for several years, sales of sports drinks are showing some fatigue. The category, which had registered double-digit growth for the last several years, saw sales flatten in 2012. The good news is that Mintel projects the market for sports drinks to grow by 52% from 2013 to 2017.

May 30, 2013

Researchers have found that both kids and adults are drinking fewer sugar-sweetened beverages, according to a study published in the American Journal of Clinical Nutrition.

HYATTSVILLE, Md. — Researchers have found that both kids and adults are drinking fewer sugar-sweetened beverages, according to a study published in the American Journal of Clinical Nutrition.

April 30, 2013

A new energy drink made from natural yerba mate is hitting retail shelves now.

CHICAGO — A new energy drink made from natural yerba mate is hitting retail shelves now.

Fuga is a healthy energy drink made from the natural energy resource yerba mate which is said to offer the strength of coffee, the health benefits of tea and the euphoria of chocolate. Fuga's array of herbal ingredients also includes prickly pear cactus, ginkgo biloba, guarana, milk thistle and acai, as well as essential vitamins and amino acids to support overall health and well-being.

April 11, 2013

Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration.

WASHINGTON — Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration. The report was compiled using responses from 14 energy drink companies received by Rep. Ed Markey, D-Mass., and Sens. Richard Durbin, D-Ill., and Richard Blumenthal, D-Conn., from their investigation into the industry.

March 20, 2013

A group of doctors and public health professors are hoping the Food and Drug Administration will place stronger regulations on energy drinks to protect children and adolescents from what they call the harmful effects of high caffeine consumption.

NEW YORK — A group of doctors and public health professors are hoping the Food and Drug Administration will place stronger regulations on energy drinks to protect children and adolescents from what they call the harmful effects of high caffeine consumption.

February 5, 2013

West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners has expanded distribution and is now available in locations from coast to coast.

IRVINE, Calif. —  West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners, and which is also available in the world's first self-chilling beverage can, patented and licensed by the Joseph Co. International, has expanded distribution and is now available in locations from coast to coast.

December 7, 2012

Play Beverages on Friday announced that the U.S. Bankruptcy Court for the District of Utah has ruled in its favor and vacated its bankruptcy, freeing it to take legal actions to protect the product license granted for its Playboy Energy Drink.

SALT LAKE CITY — Play Beverages on Friday announced that the U.S. Bankruptcy Court for the District of Utah has ruled in its favor and vacated its bankruptcy, freeing it to take legal actions to protect the product license granted for its Playboy Energy Drink.

The judge’s ruling takes Play Beverages out of an involuntary bankruptcy, enabling it to continue its action in state courts against Playboy Enterprises and others to protect its license to produce and sell Playboy Energy Drink.

November 28, 2012

Some legislators are concerned with the way energy drinks can affect young consumers.

Some legislators are concerned with the way energy drinks can affect young consumers, especially in light of news reports linking several deaths with energy drink use.

Sens. Dick Durbin, D-Ill., and Richard Blumenthal, D-Conn., are urging the Food and Drug Administration to move quickly to review the safety of these drinks.

November 28, 2012

The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

WASHINGTON — The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

October 31, 2012

Energy-X, a division of Pacific Shore Holdings, has introduced The Juice — the first neutral-tasting energy supplement mixer that consumers can add to juice, sports drinks, water and more.

LOS ANGELES – Energy-X, a division of Pacific Shore Holdings, has introduced The Juice — the first neutral-tasting energy supplement mixer that consumers can add to juice, sports drinks, water and more.

August 1, 2012

Eboost on Wednesday announced its Eboost brand of vitamin-infused energy drinks and effervescent powders is gaining national distribution through wholesaler Nature's Best and regional placement across two retailers.

NEW YORK — Eboost on Wednesday announced its Eboost brand of vitamin-infused energy drinks and effervescent powders is gaining national distribution through wholesaler Nature's Best and regional placement across two retailers.

July 9, 2012

Jel Sert has acquired three functional beverage brand names from Solis Brands.

WEST CHICAGO, Ill. — Jel Sert has acquired three functional beverage brand names from Solis Brands.

June 22, 2012

Herborium Group announced today that its proprietary energy drinks, which contain all herbal ingredients, will hit the market this fall and will complement the company's sexual health product line.

Herborium Group announced today that its proprietary energy drinks, which contain all herbal ingredients, will hit the market this fall and will complement the company's sexual health product line.

Herborium's energy drinks are all-natural and contain caffeine, sugar and B vitamins in safe amounts, according to the company. The $8 billion energy drink segment is the fastest-growing niche in the beverage market, according to Herborium, up 16% since last year.

May 4, 2012

Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.

MINNEAPOLIS — Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.

"We developed Eruption to fill a void in the energy drink marketplace," Eruption president Joshua Shirk said. "It comes in a small packet and can be added to any beverage, so it's convenient for on-the-go lifestyles."

April 20, 2012

Jamba is looking to expand the distribution and retail outlets of its all-natural energy drinks line beyond the Northeast market.

EMERYVILLE, Calif. — Jamba is looking to expand the distribution of its all-natural energy drinks line beyond the Northeast market.

Jamba said it is finalizing an agreement with Nestlé to acquire the product formulation and intellectual property for the Jamba all-natural energy drink.

December 5, 2011

Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-to-drink tea and yogurt drinks and smoothies also are segments showing promise.


Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-to-drink tea and yogurt drinks and smoothies also are segments showing promise.


Consumers have a bottomless appetite for energy drinks; the segment has had double-digit growth quarter after quarter. Low-calorie options sparked renewed interest in sports drinks.


September 1, 2011

A new report from the National Center for Health Statistics, which is part of the Centers for Disease Control and Prevention, sheds light on sugar drink consumption habits among the U.S. population.

WASHINGTON — A new report from the National Center for Health Statistics, which is part of the Centers for Disease Control and Prevention, sheds light on sugar drink consumption habits among the U.S. population.

August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

NEW YORK — Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

June 20, 2011

Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


May 31, 2011

Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

CAMDEN, N.J. — Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

Sales of energy shots reached $173.9 million across food, drug and mass (minus Walmart) for the 52 weeks ended April 17, representing growth of 43.5% compared with the prior year, according to SymphonyIRI Group data.

May 25, 2011

HyDrive Energy is gearing up to debut its caffeine-free energy drink.

RYE, N.Y. — HyDrive Energy is gearing up to debut its caffeine-free energy drink.

HyDrive Decaf is 100% caffeine- and taurine-free and contains 30 calories per 15.5-oz. bottle. The beverage is available in a Wild Peach variety.

HyDrive Energy products can be purchased in more than 30,000 retail locations in 44 states and retail for a suggested price range of $1.49 to $1.79 per bottle.

May 23, 2011

GNC on Monday announced an exclusive licensing agreement with Shadow Beverages and Snacks, the producer and distributor of Ironclad Energy + Hydration and No Fear Energy drinks.

PITTSBURGH — GNC on Monday announced an exclusive licensing agreement with Shadow Beverages and Snacks, the producer and distributor of Ironclad Energy + Hydration and No Fear Energy drinks.

The deal is expected to push the GNC brand name beyond its retail base and partnership with Rite Aid in the drug channel. Under the terms of the licensing agreement, Shadow Beverages and Snacks will produce a line of ready-to-drink products that will be marketed under the GNC brand.

December 9, 2010

Jones Soda received a nod for its product revamp of the company's WhoopAss energy drink.

SEATTLE — Jones Soda received a nod for its product revamp of the company's WhoopAss energy drink.

At BevNet Live Winter 2010, Jones Soda was awarded BevNet's 2010 best product revamp honor.

Jones relaunched its WhoopAss energy drink earlier this year with new packaging and functional ingredients. Each 16-oz. can of WhoopAss retails for $2.39 each.