Content about Energy drink

CHICAGO — A new energy drink made from natural yerba mate is hitting retail shelves now.

Fuga is a healthy energy drink made from the natural energy resource yerba mate which is said to offer the strength of coffee, the health benefits of tea and the euphoria of chocolate. Fuga's array of herbal ingredients also includes prickly pear cactus, ginkgo biloba, guarana, milk thistle and acai, as well as essential vitamins and amino acids to support overall health and well-being.

NEW YORK — A group of doctors and public health professors are hoping the Food and Drug Administration will place stronger regulations on energy drinks to protect children and adolescents from what they call the harmful effects of high caffeine consumption.

SALT LAKE CITY — Play Beverages on Friday announced that the U.S. Bankruptcy Court for the District of Utah has ruled in its favor and vacated its bankruptcy, freeing it to take legal actions to protect the product license granted for its Playboy Energy Drink.

The judge’s ruling takes Play Beverages out of an involuntary bankruptcy, enabling it to continue its action in state courts against Playboy Enterprises and others to protect its license to produce and sell Playboy Energy Drink.

WASHINGTON — The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

NEW YORK — Eboost on Wednesday announced its Eboost brand of vitamin-infused energy drinks and effervescent powders is gaining national distribution through wholesaler Nature's Best and regional placement across two retailers.

Herborium Group announced today that its proprietary energy drinks, which contain all herbal ingredients, will hit the market this fall and will complement the company's sexual health product line.

Herborium's energy drinks are all-natural and contain caffeine, sugar and B vitamins in safe amounts, according to the company. The $8 billion energy drink segment is the fastest-growing niche in the beverage market, according to Herborium, up 16% since last year.

EMERYVILLE, Calif. — Jamba is looking to expand the distribution of its all-natural energy drinks line beyond the Northeast market.

Jamba said it is finalizing an agreement with Nestlé to acquire the product formulation and intellectual property for the Jamba all-natural energy drink.

WASHINGTON — A new report from the National Center for Health Statistics, which is part of the Centers for Disease Control and Prevention, sheds light on sugar drink consumption habits among the U.S. population.

Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


RYE, N.Y. — HyDrive Energy is gearing up to debut its caffeine-free energy drink.

HyDrive Decaf is 100% caffeine- and taurine-free and contains 30 calories per 15.5-oz. bottle. The beverage is available in a Wild Peach variety.

HyDrive Energy products can be purchased in more than 30,000 retail locations in 44 states and retail for a suggested price range of $1.49 to $1.79 per bottle.

SEATTLE — Jones Soda received a nod for its product revamp of the company's WhoopAss energy drink.

At BevNet Live Winter 2010, Jones Soda was awarded BevNet's 2010 best product revamp honor.

Jones relaunched its WhoopAss energy drink earlier this year with new packaging and functional ingredients. Each 16-oz. can of WhoopAss retails for $2.39 each.

NEW YORK — The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol and caffeine as soon as Nov. 17, The New York Times reported Monday, citing unnamed state law enforcement officials across several states.

The New York Times report suggested the FDA may issue warning letters as a first step toward removing the products from the market.