Content about Energy Brands

March 20, 2013

Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater set to hit store shelves on April 1.

NEW YORK — Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater.

December 5, 2012

Ecosentials on Monday launched Vitamin Squeeze Powder Water Enhancers, which are packaged in squeezable bottles that add vitamins and customizable flavors to water.

PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.

March 22, 2012

TheraPearl on Wednesday named Daniel Baumwald president and Thomas Keeney VP sales.

JESSUP, Md. — TheraPearl on Wednesday named Daniel Baumwald president and Thomas Keeney VP sales.

Baumwald has been with the company since its inception in 2009, coming from Glaceau Vitaminwater/Coca-Cola where he was national account manager. Baumwald will assume management of the TheraPearl team, along with the company’s overall direction as it continues to expand. 

October 11, 2011

Sales of plain PET bottled water may be flat, but there’s significant action in flavored and enhanced waters. Glaceau’s Vitaminwater Zero saw triple-digit sales increases in all three channels (excluding Walmart) for the 52 weeks ended Aug. 7, according to the SymphonyIRI Group.

Sales of plain PET bottled water may be flat, but there’s significant action in flavored and enhanced waters. Glaceau’s Vitaminwater Zero saw triple-digit sales increases in all three channels (excluding Walmart) for the 52 weeks ended Aug. 7, according to the SymphonyIRI Group. Sales of the company’s Smartwater jumped 25% during the same period.

Whole Foods and Trader Joe’s also have introduced private-label electrolyte-enhanced still waters.