Content about Enercell

November 8, 2013

’Tis the season for toy and electronics gifts. It’s no coincidence that it’s also the biggest time of the year for battery sales. Ramping up displays can help retailers optimize the season.

’Tis the season for toy and electronics gifts. It’s no coincidence that it’s also the biggest time of the year for battery sales. Ramping up displays can help retailers optimize the season.

(For the full category review, including sales data, click here.)

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries. Growth also is being driven by an increased proliferation of battery-dependent devices in the home, from toothbrushes to glucose monitors.

Alkaline batteries still dominate the consumer primary battery market, accounting for 84% of demand, according to the Freedonia Group. Alkaline batteries also are expected to record solid gains in consumer applications through 2015.