Content about Endcap

October 9, 2013

You can say the big winner was literally out of this world.

CHICAGO — You can say the big winner was literally out of this world.

Unilever’s Axe Apollo Astronaut floorstand, designed by RockTenn Merchandising Displays, was named the Design of the Times 2013 Platinum Award Winner by Path to Purchase Institute judges, during a special awards ceremony Wednesday evening, here at the annual Shopper Marketing Expo. 

September 23, 2013

The Shopper Marketing Expo, scheduled for Oct. 8-10, here, at the Navy Pier, will once again host the Path to Purchase Institute’s annual Design of the Times merchandising display competition.

CHICAGO — Call it the Academy Awards of the shopper marketing business.

The Shopper Marketing Expo, scheduled for Oct. 8-10, here, at the Navy Pier, will once again host the Path to Purchase Institute’s annual Design of the Times merchandising display competition.

April 19, 2012

Giant Eagle on Thursday announced that the Pittsburgh regional grocer has adopted Galleria Retail Technology Solution's Promotional Display Optimization solution throughout its supermarkets to help create store-specific display plans on a daily basis.

CHICAGO — Giant Eagle on Thursday announced that the Pittsburgh regional grocer has adopted Galleria Retail Technology Solution's Promotional Display Optimization solution throughout its supermarkets to help create store-specific display plans on a daily basis.

March 27, 2012

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.
Smartphones and the concept of digital coupons may not be so new, but what is relatively new to the mass market and becoming increasingly pervasive throughout the industry is the use of mobile technologies and social networking platforms — by both retailers and manufacturers — to customize offers for today’s shopper.

January 5, 2012

Walmart featured this talking shelf touting the benefits of a quit-smoking program in the first week of 2012 in this new store just outside of York, Pa.

YOCUMTOWN, Pa. — Walmart featured this talking shelf touting the benefits of a quit-smoking program in the first week of 2012 in this new store just outside of York, Pa. The endcap, located in the pharmacy area, was facing the main aisle dividing the grocery sector from the rest of the store. Across the aisle, another shelf-cum-video featured the benefits of Quaker Oats for those resolving to eat better in 2012.

June 20, 2011

A shift in consumers’ shopping behavior to one that is focused on value, coupled with a desire to escape everyday stresses, likely helped drive the growth of bath and body scrubbers/massagers.


A shift in consumers’ shopping behavior to one that is focused on value, coupled with a desire to escape everyday stresses, likely helped drive the growth of bath and body scrubbers/massagers.


As shoppers increasingly have been watching their dollars, many have been creating an at-home spa experience versus spending their money at a pricey salon. This desire to create an at-home oasis has benefited the bath and body segment.


April 25, 2011

Looking more like a shelf within Bath & Body Works than one you’d find in retail pharmacy is the Essence of Beauty endcap spotted within one CVS/pharmacy in New York. Essence of Beauty is available exclusively at CVS/pharmacy and online at CVS.com.


March 7, 2011

An over-the-counter version of the antihistamine Allegra hit the marketplace amid a promotional frenzy that was consistent with the approach taken when such similar products as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales, so there tends to be considerable activity around the launch.

NEW YORK — An over-the-counter version of the antihistamine Allegra hit the marketplace amid a promotional frenzy that was consistent with the approach taken when such similar products as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales, so there tends to be considerable activity around the launch.

January 19, 2011

There may be newer, more effective treatments, but this classic upset-stomach remedy ...

BENTONVILLE, Ark. — There may be newer, more effective treatments, but this classic upset-stomach remedy gets the star treatment on an endcap across from the pharmacy at this Walmart in Bentonville.

September 17, 2009

Here’s the latest in meal replacement bars — a bar that not only replaces a...

NEW YORK Here’s the latest in meal replacement bars — a bar that not only replaces a meal, but makes you less hungry for the next one.

The product, developed by a bariatric surgeon, first made its road show last year with ECRM and is featured here on a Walgreens endcap just opposite pharmacy.

August 23, 2009

When’s the last time an entire endcap has been dedicated against hand sanitizer?...

When’s the last time an entire endcap has been dedicated against hand sanitizer?

That’s the power of the novel H1N1 pandemic flu that will be returning to a school/workplace near you this fall. What are the chances this endcap will be rampant with empty spaces after the first few months of the season?