Content about Edward Shirley

May 23, 2011

ReportersNotebook — Beauty Care, 5/30/11

The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas.

SUPPLIER NEWS — The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas. The company also has kicked off a new marketing campaign called “Softlips. So You.”  

May 4, 2011

P&G announces organizational changes

Procter & Gamble has announced a string of organizational changes, including the retirement of Edward Shirley, vice chairman of beauty and grooming, after 33 years of service.

CINCINNATI — Procter & Gamble has announced a string of organizational changes, including the retirement of Edward Shirley, vice chairman of beauty and grooming, after 33 years of service.

Shirley will retire from P&G, effective Jan. 1, 2012. Until that time, effective July 1, 2011, Shirley has been named vice chairman on special assignment, continuing to report to Robert McDonald, P&G chairman, president and CEO. Shirley will be focused on ensuring the seamless transition of the beauty and grooming business, P&G stated.