Digital health programming aired through a doctor’s office waiting room is becoming more prevalent, with more providers expanding their networks. It’s an opportunity for retail pharmacies to reach that captive audience satirized by comedian Jerry Seinfield: “There’s no chance of not waiting [in the waiting room.] That’s the name of the room,” he said as part of a rant on doctors. “They finally call you and it’s exciting … but you’re just going to the little waiting room.”
