Content about Economy of Germany

October 31, 2012

Bayer HealthCare on Tuesday signed a merger agreement to acquire Schiff Nutrition International, and with that, prominent supplement brands Digestive Advantage, MegaRed, Move Free and Airborne.

MORRISTOWN, N.J. — Bayer HealthCare on Tuesday signed a merger agreement to acquire Schiff Nutrition International, and with that, prominent supplement brands Digestive Advantage, MegaRed, Move Free and Airborne. These four products accounted for 70% of all Schiff sales, noted Marijn Dekkers, Bayer CEO, during an analyst call Wednesday morning. "This acquisition will strengthen Bayer's leading OTC business and complement our existing nutritionals business with well-established strong brands," he said. 

October 9, 2012

Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has announced the appointment of Bill Graham as president and general manager of Beiersdorf North America.

WILTON, Conn. — Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has announced the appointment of Bill Graham as president and general manager of Beiersdorf North America.

Graham previously served as president and general manager of Beiersdorf. His new role includes leadership of both the United States and Canadian business units.
 
Graham was promoted to the position of general manager of Beiersdorf in August 2011, after joining the company as VP sales in 2007.

September 28, 2012

Bayer HealthCare has signed a deal with a pet expert in a campaign focused on cat health, the company said Friday.

NEW YORK — Bayer HealthCare has signed a deal with a pet expert in a campaign focused on cat health, the company said Friday.

Bayer's animal health division announced that it had hired Wendy Diamond and her Russian blue cat, Pasha, to dispel popular myths about cats and promote its flea treatment, Advantage II. Diamond has appeared on television shows such as "Good Morning America" and "The Today Show" as well as in other media outlets.

September 5, 2012

Bayer HealthCare and Onyx Pharmaceuticals are seeking approval for a new drug to treat tumors of the gut, the companies said.

WAYNE, N.J. — Bayer HealthCare and Onyx Pharmaceuticals are seeking approval for a new drug to treat tumors of the gut, the companies said.

Bayer and Onyx announced the submission to the Food and Drug Administration of an application seeking approval for regorafenib in patients with gastrointestinal stromal tumors, or GIST. Bayer developed the drug and formed a partnership with Onyx in 2011, whereby Onyx will receive a royalty on future global net sales of the drug in cancer-related indications. Both companies will promote the drug in the United States.

November 15, 2011

Kenneth O’Leary, president and founder of Cara Inc., passed away Oct. 12 at home after a long struggle with Alzheimer’s disease.

WARWICK, R.I. — Kenneth O’Leary, president and founder of Cara Inc., passed away Oct. 12 at home after a long struggle with Alzheimer’s disease.

A 50-year industry veteran, O'Leary, 83, started his career as a detail rep for Schieffelin & Co. in New York. He also spent time with Schering (White Labs), Miles (Dome Labs), CR Bard (Davol) and in 1983 founded Cara Inc.

July 25, 2011

Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.

NEW YORK — Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.

The Nivea 100 Year House, located in the West Wing of Grand Central Terminal's Vanderbilt Hall, will be open to the public from 10 a.m. to 6 p.m. on Monday, July 25, and 8 a.m. to 7 p.m. on Tuesday, July 26 through Friday, July 29.

June 30, 2011

The Federal Trade Commission announced on Wednesday that it has reached a settlement with Beiersdorf, the maker of Nivea, regarding advertising claims of its Nivea My Silhouette! skin cream.

WASHINGTON — The Federal Trade Commission announced on Wednesday that it has reached a settlement with Beiersdorf, the maker of Nivea, regarding advertising claims of its Nivea My Silhouette! skin cream.

The FTC administrative complaint charged Beiersdorf with falsely claiming that by regularly applying Nivea My Silhouette! cream to the skin, consumers could slim down. According to the complaint, Beiersdorf marketed the skin cream in nationwide television ads and through sponsored search results on Google. As part of the settlement, Beiersdorf has agreed to pay $900,000.

May 10, 2011

Beiersdorf's Nivea brand is celebrating its 100th anniversary with a global campaign that launches May 15 called "100 Years Skincare for Life."

HAMBURG, Germany — Beiersdorf's Nivea brand is celebrating its 100th anniversary with a global campaign that launches May 15 called "100 Years Skincare for Life."

Nivea's marketing budget for 2011 is around 1 billion Euros (about $1.5 billion), and roughly 70% of that is being invested in the new campaign. Nivea hopes that the investment will strengthen the brand and stabilize its position as the No. 1 skin care brand.

March 14, 2011

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced that Robert Taylor-Hughes, president of Beiersdorf North America, is leaving the company.

WILTON, Conn. — Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced that Robert Taylor-Hughes, president of Beiersdorf North America, is leaving the company.

In the interim, Bill Graham, currently VP sales of Beiersdorf North America, will assume the role of acting general manager in addition to his current responsibilities. The company stated that a successor will be announced at a later date.

March 3, 2011

Beiersdorf is celebrating Nivea's 100th year and, as part of the celebration, is launching its biggest digital campaign to date and has tapped music icon Rihanna to help serve as the voice of the festivities.

HAMBURG, Germany — Beiersdorf is celebrating Nivea's 100th year and, as part of the celebration, is launching its biggest digital campaign to date. The brand has tapped music icon Rihanna to help serve as the voice of the festivities.

Starting in May, Nivea will be kicking off a variety of multimarket digital and on-site activations, including its sponsorship of Rihanna's upcoming LOUD tour in the United States and Europe.

December 1, 2010

Skin care company Beiersdorf has established an independent affiliate in Vietnam called "Beiersdorf Vietnam Limited," laying the groundwork for further growth in Southeast Asia and for meeting the rising demand for skin care products in Vietnam.

HAMBURG, Germany (Dec. 1) Skin care company Beiersdorf has established an independent affiliate in Vietnam called "Beiersdorf Vietnam Limited," laying the groundwork for further growth in Southeast Asia and for meeting the rising demand for skin care products in Vietnam.

From the company's local headquarters in Ho Chi Minh City (Saigon) the new global Beiersdorf strategy "Focus on Skincare. Closer to Markets." will be implemented regionally to expand sales in a targeted manner. The goal is to double turnover in Vietnam by 2015.

November 14, 2010

The men’s grooming segment continues to be an attractive category for manufacturers, and there is...

The men’s grooming segment continues to be an attractive category for manufacturers, and there is evidence that the wobbly economy has helped bolster the segment at mass.

Valued at $19.7 billion worldwide in 2009, male-specific grooming products will mushroom to $28 billion by 2014, stated consumer market research publisher Packaged Facts in its “Men’s Grooming Products: A Global Analysis” report published in November 2009.

September 20, 2010

Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to...

WILTON, Conn. Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to its management team, including the promotion of Iain Holding to the global role of corporate VP global sales strategy. All of the announcements will be effective in October.

September 15, 2010

As part of its annual “Still Serving” weekend, the Army and Air Force Exchange Service...

September 15, 2010

Adidas is promoting its new Adidas Moves Pulse fragrances for guys and girls with a...

NEW YORK Adidas is promoting its new Adidas Moves Pulse fragrances for guys and girls with a contest that encourages students nationwide to show their "ultimate moves."

The new Adidas Moves Pulse Him is a spicy, woody fougere fragrance. The top notes of yuzu leaves and bursts of watermint join the aroma of coriander. Mid-notes are violet leaves, artemisia and vetiver. The fragrance also has base scents of warm, woody cedar and sun-drenched woods, wrapped in masculine musk.

July 18, 2010

Conair, in partnership with Kao Brands, will create a line of hair tools and appliances...

June 16, 2010

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has promoted Nicolas Maurer to corporate VP...

May 25, 2010

Nivea's "Good-bye Cellulite, Hello Bikini! Challenge," has tapped "The Hills'" Lo Bosworth, who will participate...

March 23, 2010

Beiersdorf's Nivea for Men has officially announced the launch of its new Q10 revitalizing eye...

March 8, 2010

Beiersdorf has appointed Carat as its new agency for media planning and buying services....

October 2, 2007

Beiersdorf AG is bolstering its foothold in China by acquiring, through its Austrian 100 percent...