Content about Easton, Pennsylvania

February 26, 2013

Sunstar Americas and Crayola have partnered on a new children's toothpaste to make brush time "fun time" again.

BOSTON — Sunstar Americas and Crayola have partnered on a new children's toothpaste to make brush time "fun time" again. GUM Crayola Squeeze-A-Color Toothpaste is the newest addtion to the GUM Crayola line from Sunstar Americas.

June 30, 2011

The Global Marketing Development Center's 2011 General Merchandise Marketing Conference featured more than 300 items in the Showcase Plus display earlier this month, GMDC said Wednesday.

COLORADO SPRINGS, Colo. — The Global Marketing Development Center's 2011 General Merchandise Marketing Conference featured more than 300 items in the Showcase Plus display earlier this month, GMDC said Wednesday.

The Showcase Plus allowed suppliers to present 4-ft. inline sections, as well as individual retail items, to the 165 wholesale/retail members who were in attendance.

March 4, 2011

SUPPLIER NEWS — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free. New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service’s Intelligent Mail bar code on the front of the envelope. More than 200 varieties of everyday postage-paid greetings will be available.

February 14, 2011

Crayola is looking to dazzle kids and parents alike with a new lineup of creative activities.

EASTON, Pa. — Crayola is looking to dazzle kids and parents alike with a new lineup of creative activities.

The new products, available this August, include:

  • Glow Explosion sand art sculptures, for children ages 6 years and older, with a suggested retail price of $9.99;

  • Washable glow chalk, for children ages 6 years and older, with an SRP of $9.99;

  • Washable colored bubble launcher, for children ages 4 years and older, with an SRP of $14.99;