Content about EVP and chief

April 1, 2011
Foulkes proves to be a worthy asset for CVS

The news that CVS Caremark has named Helena Foulkes EVP and chief healthcare strategy and marketing officer undoubtedly is significant, as she will be responsible for integrating all the company's capabilities in branding, communications and healthcare-reform strategy to forge even stronger partnerships and further improve pharmacy care delivery. The responsibilities of this newly created position will be no small feat, indeed, but clearly those at 1 CVS Drive are more than confident in her abilities.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The news that CVS Caremark has named Helena Foulkes EVP and chief healthcare strategy and marketing officer undoubtedly is significant, as she will be responsible for integrating all the company's capabilities in branding, communications and healthcare-reform strategy to forge even stronger partnerships and further improve pharmacy care delivery.

March 29, 2011
CVS Caremark names Helena Foulkes EVP, chief healthcare strategy and marketing officer

CVS Caremark has named Helena Foulkes, who is widely regarded as one of the most visionary marketers in modern drug store retailing, to the newly created position of EVP and chief healthcare strategy and marketing officer.

WOONSOCKET, R.I. — CVS Caremark has named Helena Foulkes, who is widely regarded as one of the most visionary marketers in modern drug store retailing, to the newly created position of EVP and chief healthcare strategy and marketing officer.

In the new role, Foulkes will bring together the company's capabilities in enterprise branding, communications, community relations, charitable giving, healthcare-reform strategy, government relations and marketing into one integrated organization in an effort to deliver even better business results and stronger partnerships.

March 2, 2011
CVS Caremark to utilize ActiveHealth CareEngine for PBM customers

CVS Caremark has inked a three-year agreement with ActiveHealth Management, an independent subsidiary of Aetna, under which CVS Caremark will apply the evidence-based, clinical intelligence of the ActiveHealth CareEngine to healthcare claims for its PBM customers to identify opportunities for improved pharmacy care.

NEW YORK and WOONSOCKET, R.I. — CVS Caremark has inked a three-year agreement with ActiveHealth Management, an independent subsidiary of Aetna, under which CVS Caremark will apply the evidence-based, clinical intelligence of the ActiveHealth CareEngine to healthcare claims for its PBM customers to identify opportunities for improved pharmacy care.

CVS Caremark will apply the CareEngine to more than 800,000 members beginning in April, with additional membership to be added as CVS Caremark consults with its PBM clients.

January 6, 2011
Adherence among chronic disease patients can lead to big savings

Patients with one or more out of four chronic diseases studied who take their medications as prescribed may save the healthcare system as much as $7,800 per patient annually, according to findings of a new CVS Caremark study analyzing annual pharmacy and medical costs over a three-year period.

WOONSOCKET, R.I. — Patients with one or more out of four chronic diseases studied who take their medications as prescribed may save the healthcare system as much as $7,800 per patient annually, according to findings of a new CVS Caremark study analyzing annual pharmacy and medical costs over a three-year period.

December 23, 2010
Improving medication adherence is critical

The CVS Caremark-sponsored study that illustrates pharmacists and nurses are the most effective healthcare "voice" in promoting medication adherence among patients is important because it marks the first step toward unlocking the potential of the collaborative care model (i.e., pharmacists and nurses), and getting those people who matter to pay attention.

WHAT IT MEANS AND WHY IT’S IMPORTANT — The CVS Caremark-sponsored study that illustrates pharmacists and nurses are the most effective healthcare "voice" in promoting medication adherence among patients is important because it marks the first step toward unlocking the potential of the collaborative care model (i.e., pharmacists and nurses), and getting those people who matter to pay attention.

October 14, 2010
Giant Eagle opens Market District store in Ohio

Giant Eagle on Thursday announced the opening of its first Ohio Market District food store...