Content about ECRM

December 15, 2011

DSN caught up with ECRM president Mitch Bowlus to find out what was in store for the company’s highly successful series of Efficient Program Planning Session meetings and the constantly evolving MarketGate technology that helps drive them.

AUDIO Q&A: DSN caught up with ECRM president Mitch Bowlus to find out what was in store for the company’s highly successful series of Efficient Program Planning Session meetings and the constantly evolving MarketGate technology that helps drive them.

February 23, 2014

O'Connor Companies' new product GoGargle! was named Best New Product last week at the ECRM Cough-Cold, Analgesics and Allergy meeting.

AMELIA ISLAND, Fla. — O'Connor Companies' new product GoGargle! was named Best New Product last week at the ECRM Cough-Cold, Analgesics and Allergy meeting. GoGargle! is an effervescent salt gargle that soothes and moisturizes dry and irritated throats in a new way. 

February 12, 2014

National Sales Solutions, a provider of outsourced sales services to consumer packaged goods companies, has announced that NSS president Ron Otto and Angie Echele, president of Retail Smarter, are scheduled to present at two ECRM-hosted conferences in Cannes, France in February.

ST. LOUIS — National Sales Solutions, a provider of outsourced sales services to consumer packaged goods companies, has announced that NSS president Ron Otto and Angie Echele, president of Retail Smarter, are scheduled to present at two ECRM-hosted conferences in Cannes, France in February.

January 8, 2014

Efficient Collaborative Retail Marketing on Wednesday unveiled the ECRM Data web site, ECRMData.com.

SOLON, Ohio — Efficient Collaborative Retail Marketing on Wednesday unveiled the ECRM Data web site, ECRMData.com. ECRM Data is an industry solution that offers turnkey solutions for promotional tracking and analysis functions.

September 23, 2013

St. Joseph Health Products was honored with "Best New Product" distinction here by retailers attending the ECRM Health Care EPPS.

 PALM BEACH GARDENS, Fla. — St. Joseph Health Products was honored with "Best New Product" distinction here by retailers attending the ECRM Health Care EPPS. 

The new product is St. Joseph Rapid Dissolving Melts low-dose aspirin, a new delivery format that will hold appeal among pill-phobic seniors looking to take a low-dose aspirin daily for heart health. 

August 14, 2013

ECRM announced today it is hosting its first electronic cigarettes and cigars event at the Palms Casino Resort in Las Vegas beginning Monday, February 3 to Wednesday, February 5, 2014.

LAS VEGAS — ECRM announced today it is hosting its first electronic cigarettes and cigars event at the Palms Casino Resort in Las Vegas beginning Monday, February 3 to Wednesday, February 5, 2014. The event will include vendors and buyers focused on electronics cigarettes, cigars and accessories. This event creates a custom experience where pre-scheduled meetings take place between suppliers, distributors and retailers from all channels of trade including; grocery, drug, mass, specialty and convenience.

July 22, 2013

Fuse Science's new products ElectroFuse and PowerFuse were named "Best New Products" by retailers attending ECRM's Diet, Vitamin and Sports Nutrition conference.

SCOTTSDALE, Ariz. — Fuse Science's new products ElectroFuse and PowerFuse were named "Best New Products" by retailers attending ECRM's Diet, Vitamin and Sports Nutrition conference here earlier this month. 

July 10, 2013

Efficient Collaborative Retail Marketing announced that BV Investment Partners has become ECRM’s majority shareholder, effective immediately. Greg Farrar was named ECRM's CEO.

SOLON, Ohio — Efficient Collaborative Retail Marketing on Tuesday announced that BV Investment Partners has become ECRM’s majority shareholder, effective immediately. Greg Farrar was named ECRM's CEO.

April 18, 2013

Burgeoning manufacturing company Accelerated Manufacturing Solutions is anticipating an exciting year ahead as it celebrates two key achievements: the launch of its new brand of soft cosmetic bags and travel cases, which has already gained distribution at Walmart, and being awarded the Women’s Business Enterprise National Council certification for woman-owned businesses.

DALLAS — Burgeoning manufacturing company Accelerated Manufacturing Solutions is anticipating an exciting year ahead as it celebrates two key achievements: the launch of its new brand of soft cosmetic bags and travel cases, which has already gained distribution at Walmart, and being awarded the Women’s Business Enterprise National Council certification for woman-owned businesses.

April 12, 2013

Homeostasis Labs was named "Best New Product" by retail buyers attending the ECRM Home Health Care conference last month for a new sugar-free line of dietary supplements formulated to boost health for people with diabetes.

GREENWICH, Conn. — Homeostasis Labs was named "Best New Product" by retail buyers attending the ECRM Home Health Care conference last month for a new sugar-free line of dietary supplements formulated to boost health for people with diabetes. 

March 13, 2013

Pernix Therapeutics was recently honored with a "Best Product" designation by retail buyers attending ECRM's Cough/Cold, Analgesics & Allergy EPPS here for its line of Dr. Cocoa pediatric cough-cold products.

DESTIN, Fla. — Pernix Therapeutics was recently honored with a "Best Product" designation by retail buyers attending ECRM's Cough/Cold, Analgesics & Allergy EPPS here for its line of Dr. Cocoa pediatric cough-cold products. 

January 15, 2013

Inergetics will be breathing new life into diet aid brands Bikini Ready and SlimTrim, the company noted on Monday.

PARAMUS, N.J. — Inergetics will be breathing new life into diet aid brands Bikini Ready and SlimTrim, the company noted on Monday. Those are two brands the company recently acquired from Whole Products Group that will be the focus of presentations at the ECRM Vitamin, Diet & Sports Nutrition conference being held in San Antonio this week. 

January 9, 2013

Four-time NBA champion John Salley will be heading here next week to attend the ECRM Vitamin, Diet and Sports Nutrition conference in support of Natural Product Solutions.

SAN ANTONIO, Texas — Four-time NBA champion John Salley will be heading here next week to attend the ECRM Vitamin, Diet and Sports Nutrition conference in support of Natural Product Solutions. 

Salley is NPS' spokesman for VirMax, a line that consists of five supplement products that are formulated to benefit health levels of testosterone, a healthy prostate and other men’s health issues.

December 3, 2012

Overall, promotional trade spend for Black Friday was down 15% for 2012 compared to 2011, according to an ECRM report released last week.

SOLON, Ohio — Overall, promotional trade spend for Black Friday was down 15% for 2012 compared to 2011, according to an ECRM report released last week.

October 31, 2012

Consumers can now banish unsightly tan lines thanks to the tan line corrector from Tanee.

RIVERDALE, N.Y. — Consumers can now banish unsightly tan lines thanks to the tan line corrector from Tanee.

This marks the first time that a company has addressed the tan line as an aspect of sun care, the company stated. The product won the DSN/ECRM Best New Product award during the recent ECRM Sun Care event.

September 18, 2012

While traditional circulars still have their place within retail — especially when it comes to reaching older shoppers — there’s no doubt that the tides are changing as loyalty cards take a greater share of the 
promotional spotlight. 


While traditional circulars still have their place within retail — especially when it comes to reaching older shoppers — there’s no doubt that the tides are changing as loyalty cards take a greater share of the 
promotional spotlight. 


A recent study by market research firm Polaris Marketing Research, for example, found that Americans are participating in loyalty card programs more now than ever before, and many are participating in five or more 
loyalty programs.


September 18, 2012

UrgentRx's line of fast-acting, flavored powder, nonprescription medications was named “Best New Product” by retailers attending the ECRM Health Care show held late last month.

ORLANDO, Fla. — UrgentRx's line of fast-acting, flavored powder, nonprescription medications was named “Best New Product” by retailers attending the ECRM Health Care show held late last month.

“We’re pleased and excited to receive this honor from the retailer attendees of the ECRM Health Care show,” stated Jordan Eisenberg, president UrgentRx. “Recognition of this kind holds even greater meaning when it comes from such an informed, influential audience.”

August 10, 2012

Efficient Collaborative Retail Marketing reported that the current drought conditions have yet to lead to an increase in food prices.

SOLON, Ohio — Efficient Collaborative Retail Marketing reported that the current drought conditions have yet to lead to an increase in food prices.

“We predict that the food-at-home index will decline for the month of July [however],” ECRM stated in a release Friday.

For a detailed look at ECRM's predictions on how drought conditions will impact food prices, click here.

July 25, 2012

Retailers attending ECRM's Diet, Vitamin & Sports Nutrition EPPS last week identified AeroDesigns' AeroShot Energy as the best new product at the trade event.

FORT LAUDERDALE, Fla. — Retailers attending ECRM's Diet, Vitamin & Sports Nutrition EPPS last week identified AeroDesigns' AeroShot Energy as the best new product at the trade event.

AeroShot Energy delivers 100mg of caffeine plus B vitamins in a fine powder that's provided through a unique delivery mechanism. The zero-calorie AeroShots are available in lime, raspberry and green apple flavors. 

April 30, 2012

AK GlobalTech last month was recognized with a Best Product of the Show Award for its AlcoMate SafeGuard (AL2500) at the ECRM Home Health Care EPPS here.

ATLANTA — AK GlobalTech last month was recognized with a Best Product of the Show Award for its AlcoMate SafeGuard (AL2500) at the ECRM Home Health Care EPPS here.

The AlcoMate SafeGuard is a portable, personal breathalyzer designed for home use. Selling for $49.99 on Walgreens.com, the device has been certified for use by law enforcement by the Department of Transportation and carries a U.S. Coast Guard Approved certification. The three-digit LED results display is backlit for nighttime use, and no mouthpieces are necessary.

April 3, 2012

ECRM announced that a state-of-the-art center will be built in honor of its late leader Charlie Bowlus.

SOLON, Ohio — ECRM announced that a state-of-the-art center will be built in honor of its late leader Charlie Bowlus.

The Charlie Bowlus Technology and Innovation Center, which currently is under construction, is being built in a public charter school in Cleveland and is set to open this fall in the Cleveland Public School District, ECRM president Mitch Bowlus said, who will fund 100% of the costs for this center.

March 9, 2012

In addition to a comprehensive line of Vicks-branded humidifiers and thermometers, Kaz featured a number of hot/cold packs last week at the ECRM Cough & Cold and Allergy EPPS.

LAS VEGAS — In addition to a comprehensive line of Vicks-branded humidifiers and thermometers, Kaz featured a number of hot/cold packs last week at the ECRM Cough & Cold and Allergy EPPS.

Among them was the Mind and Body Care by SoftHeat soothing gel mask that begins shipping in June. The specialty mask can either be heated for sinus relief or cooled for headache relief. In addition, the machine-washable cover includes a pocket for scent pads — two rosemary and one lavender scent packets are included in the package.

March 9, 2012

Longhorne, Pa.-based Scrips America launched a new children's fever reducer at the ECRM Cough & Cold and Allergy EPPS called Children's RapiMed.

LAS VEGAS — Longhorne, Pa.-based Scrips America launched a new children's fever reducer at the ECRM Cough & Cold and Allergy EPPS last week called Children's RapiMed.

The new product, shipping in June, features a single-ingredient (acetaminophen) small rapid-melt tablet in both bubblegum and grape flavors. The product will be available in two strengths — an 80-mg acetaminophen for children between the ages of 2 years and 6 years and a 160-mg acetaminophen for children between the ages of 6 years and 11 years.

March 8, 2012

Hyland's has extended its Defend lineup of cough-cold products with a pair of adult cough syrups — Defend Cough & Cold and Defend Cough & Cold Night — last week at the ECRM Cough & Cold and Allergy EPPS.

LAS VEGAS — Hyland's has extended its Defend lineup of cough-cold products with a pair of adult cough syrups — Defend Cough & Cold and Defend Cough & Cold Night — last week at the ECRM Cough & Cold and Allergy EPPS.

The products, which carry a suggested retail price of $9.99, are being promoted through Hyland's "Action Moms" campaign, an interactive campaign that ties Hyland's adult cough-cold products to a key target demographic: the do-everything mom.

March 7, 2012

Hebron U.S.A. last week introduced a brand popular in Brazil into the U.S. market at the ECRM Cough & Cold and Allergy EPPS.

LAS VEGAS — Hebron U.S.A. last week introduced a brand popular in Brazil into the U.S. market at the ECRM Cough & Cold and Allergy EPPS.

The company has two cough-cold products in its lineup: Bromelin DS and Propolis DS. Bromelin is a dietary supplement that supports healthy respiratory function with a natural extract made from pineapples. And Propolis, also a dietary supplement, helps coat and soothe the throat with its Propolis Extract, a natural ingredient harvested by honeybees.