Content about EAS

PITTSBURGH — GNC on Thursday announced new the launch of new delivery systems and certification advancements across GNC's Pro Performance AMP Concentrated Intelligent Release Series and the Pro Performance X.R. Series, along with three new AMP formulas. 

ROCKVILLE, Md. — According to "Nutritional Supplements in the U.S.," a report released earlier this week from Packaged Facts, supplement sales rose 7% to $11.5 billion in 2012, and are forecasted to reach $15.5 billion by 2017.

The report cited a number of factors, including a recovering economy that should have more consumers picking up on supplementing again, the aging baby boomer and a growing Hispanic population that is heavily indexed as supplement users. 

ABBOTT PARK, Ill. — Abbott on Wednesday announced that its EAS sports nutrition brand has launched a new line of performance nutrition products.

The lineup includes EAS Recovery protein powder, EAS Lean 15 protein powder, EAS Myoplex original with Revigor and EAS Myoplex 30 bars. All of the products are designed to rapidly deliver needed nutrients to fatigued muscles and help athletes recover and build muscle, the company said.

DENVER — MusclePharm on Thursday announced its MMA Elite supplements powered by MusclePharm now are available in select Walmart stores. With the new partnership between MMA Elite — a mixed-martials arts brand licensed by Ultimate Brand Management — and MusclePharm, the new supplement line will be released in the Las Vegas area first and will then spread nationwide.

The first two products to be featured are Perform Elite, a pre-workout product, and Recover Elite, a post-workout supplement, at a suggested retail price of $19.97 each.


The overall weight-loss/nutritional shake category spans ready-to-drink diet aids (Slim Fast), pediatric nutrition needs (PediaSure) and adult nutrition needs (Ensure and Boost). Out of all of these, it’s adult nutrition that creates the most synergy with the backbench; seniors need protein and supplementation to ensure a healthy life free of broken hips and fractured elbows. But that isn’t the only prescription-heavy demographic checking out the latest Ensure and Boost flavors.

FLORHAM PARK, N.J. Nestle Performance Nutrition on Tuesday announced its entry into the sport dietary supplement category with the launch of a line of dietary supplements under the brand PowerBar Elite Series High Intensity. Formulated with sustained-release beta alanine for endurance, the line will carry the NSF Certified for Sport certification for sports nutrition products.

ABBOTT PARK, Ill. Abbott on Thursday introduced two new nutrition shakes — Ensure Muscle Health and Ensure Clinical Strength — both formulated to help rebuild muscle mass naturally lost with age.

Ensure Muscle Health shakes contain Abbott's proprietary ingredient, Revigor, a source of HMB (beta-hydroxy-beta-methylbutyrate, an amino-acid metabolite), and 13 g of protein.