Content about Duracell

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries. Growth also is being driven by an increased proliferation of battery-dependent devices in the home, from toothbrushes to glucose monitors.

Alkaline batteries still dominate the consumer primary battery market, accounting for 84% of demand, according to the Freedonia Group. Alkaline batteries also are expected to record solid gains in consumer applications through 2015.

SUPPLIER NEWS — Procter & Gamble battery brand Duracell assisted with post-Hurricane Sandy relief efforts by bringing a little power to, coincidentally, Battery Park in New York. 


SUPPLIER NEWS — A remedy for odors that lurk in trash cans has entered the market. Trash Dash, a new item marketed under the BestAir brand, is a sodium bicarbonate-based product that is designed to enhance indoor air quality and add a fresh scent to trash or recycling containers by absorbing odors. Available in citrus burst or lavender vanilla scents, BestAir Trash Dash is available in 8-oz. containers and carries a suggested retail price of $3.99 
to $4.49.


Procter & Gamble’s Duracell brand, together with Powermat Technologies, have introduced Duracell Powermat, a 24-hour power system that works with iPhone 4 and 4S products. The Powermat includes three components: a charging mat that serves as a wireless power transmitter, a smartphone case and a portable backup battery that acts as a personal portable charger.


NEW YORK — The joint venture between Procter & Gamble's Duracell brand and Powermat Technologies is bringing its Duracell Powermat products to major retail outlets in the New York market, along with select online retailers and DuracellPowermat.com.

BETHEL, Conn. — Duracell is extending its "Rely on Copper to Go for the Gold Olympic Games" program to unveil an exclusive and original song created for Team USA.

"Champions," performed by recording artists O.A.R. and B.o.B., is available as a free download to all of Team USA and consumers on Duracell's Facebook page, where they also can view the official music video starring the artists and Duracell's partner athletes, including Dwight Howard (basketball), Hunter Kemper (triathlon), Diana Lopez and Mark Lopez.

SUPPLIER NEWS — Glade has introduced its Expressions collection, which features two new designs: the fragrance mist, a refillable home fragrance spray; and an oil diffuser, a nonelectric diffuser that can disperse fragrances for up to 30 days. The four available fragrances include cotton and Italian mandarin; pineapple and mangosteen; fuji apple and cardamom spice; and lavendar and juniper berry. Glade Expressions fragrance mist is available for $4.49; refills are available for $3.49 each.

BETHEL, Conn. — Battery brand Duracell has launched a new program that is designed to help make the holidays a little less stressful for parents and provide a host of cool resources to help them more easily navigate the season.

BETHEL, Conn., and NEW YORK — Procter & Gamble's Duracell brand announced a joint venture with wireless charger company Powermat.

As part of the strategic alliance between Duracell and Powermat, the companies will deliver best-in-class wireless power solutions. Additionally, P&G also expects to make an equity investment in Powermat.

The joint venture is expected to commence next year, the companies said.

BETHEL, Conn. — Procter & Gamble’s Duracell brand, in partnership with the National Volunteer Fire Council, on Monday kicked off a national battery donation program. The Power Those Who Protect Us program is designed to help equip the more than 730,000 volunteer firefighters with supplies they need to help power such firefighting gear as flashlights, breathing apparatuses and emergency personnel locators.

BETHEL, Conn. — Duracell is taking its mobile Smart Power Lab tour to the next level.

After collecting human-generated power to light the 2011 numerals during the New Year's Eve ball drop ceremony in New York's Times Square for the third year in a row, the battery brand said it is taking the tour to cities across the country that have been affected by natural disasters. The Smart Power Lab will be deployed to provide power relief and also will provide a place for members of the affected community to recharge, reconnect and recover, Duracell said.

BETHEL, Conn. Duracell has expanded its Smart Power portfolio with a new charger that keeps devices connected without the hassle of searching for an outlet.

Duracell's myGrid USB charger is compatible with virtually anything that can be connected with a USB cable. Its compact size makes it ideal for travel and convenient to have on hand as an everyday accessory for reliable extra power, Duracell said.