NEW YORK — Details of Walgreens' new loyalty card — Balance Rewards — that's debuting next month were revealed in a New York Times report published Friday.
Leading that effort is Graham Atkinson, who joined Walgreens in 2011 from his position of president United Airlines Mileage Plus.
The card makes its official debut Sept. 16, though Walgreens will be encouraging first-adopters to sign on earlier in September for a chance to win 10 million rewards points, the report noted.