Content about Droga5

March 1, 2011

Kraft Foods has put the spotlight on Athenos with the brand's first-ever advertising campaign.

GLENVIEW, Ill. — Kraft Foods has put the spotlight on Athenos with the brand's first-ever advertising campaign.

Athenos' portfolio, which includes Greek yogurt, hummus and pita chips, is being brought to life with a campaign highlighting yiayias, or Greek grandmothers, and their no-nonsense, unsolicited opinions of the world. The ads, created by Droga5, show that while yiayias criticize their grandchildren for their attire, lack of job or living with their significant other before marriage, the women do approve of Athenos products.