Content about Dr Pepper

February 18, 2014

Canada Dry Ginger Ale has long been a staple in the flavored soft drink category.

PLANO, Texas — Canada Dry Ginger Ale has long been a staple in the flavored soft drink category. The brand, invented by a pharmacist in 1904, has seen an uptick in sales that Dr Pepper Snapple Group attributes to “the perceived healthfulness of ginger ale as a CSD flavor.” Sales were up 20% in the drug store channel last year, according to Nielsen.

February 18, 2014

Despite declining sales, three category trends — sparkling water, natural sodas and low-calorie sodas — are keeping some fizz in carbonated soft drinks.

Despite declining sales, three category trends — sparkling water, natural sodas and low-calorie sodas — are keeping some fizz in carbonated soft drinks. Mintel’s research shows that American consumption of carbonated soft drinks fell to the lowest level since 1996; increased prices kept the category level.

January 8, 2014

It's a new year, one filled with high hopes and endless possibilities. And Dr Pepper hopes consumers choose to celebrate what makes them one of a kind in 2014 through the "One of One" (“/1”) campaign.

PLANO, TX — It's a new year, one filled with high hopes and endless possibilities. And Dr Pepper hopes consumers choose to celebrate what makes them one of a kind in 2014 through the "One of One"  (“/1”) campaign.

The brand will introduce a series of ads showcasing people who truly break the mold, including Grammy-nominated stars Macklemore and Ryan Lewis, YouTube phenomenon Michelle Phan and Grammy-nominee and "the king of bachata," Romeo Santos.

December 6, 2013

Dr Pepper Snapple Group has been named a member of the Civic 50, an initiative that identifies and recognizes community-focused companies.

PLANO, Tx. — Dr Pepper Snapple Group has been named a member of the Civic 50, an initiative that identifies and recognizes community-focused companies.

“We are proud to be a part of the Civic 50 for the second year in a row,” Vicki Draughn, VP corporate affairs for DPS, said. “It’s a reflection of our commitment to drive positive change in communities and a testament to our employees’ engagement in making a difference in their hometowns.”

November 19, 2013

Dr. Pepper Snapple Group will distribute a growing line of all-natural, antioxidant-infused beverages, the maker of the beverages said Tuesday.

HAMILTON, N.J. — Dr Pepper Snapple Group will distribute a growing line of all-natural, antioxidant-infused beverages, the maker of the beverages said Tuesday.

Bai Brands, which makes the Bai 5 line, said the two companies had been working together for the last two years in select markets around the country and will now expand their partnership in most major markets.

July 1, 2013

The Dr Pepper Snapple Group announced a new contest across the Snapple brand where consumers will have the chance to win
“no bills,” “no airfare,” “better than nothing: free Snapple,” and a host of other "nothings."

PLANO, Texas — The Dr Pepper Snapple Group today announced a new contest across the Snapple brand where consumers will have the chance to win nothing.

“No bills,” “no airfare,” “better than nothing: free Snapple,” and a host of other "nothings" are up for grabs in the company's new consumer contest, "Win Nothing Instantly," on specially marked 16-oz. bottles of Snapple.

April 17, 2013

Dr Pepper announced “Be the Next /1” — a national consumer contest that offers fans the chance to star in upcoming national TV and digital advertising.

PLANO, Texas — Dr Pepper announced on Monday “Be the Next /1” — a national consumer contest that offers fans the chance to star in upcoming national TV and digital advertising.

March 22, 2013

Dr Pepper Snapple Group announced the new Hawaiian Punch Aloha Morning line of juice drinks to hit store shelves.

PLANO, Texas — Dr Pepper Snapple Group announced today the new Hawaiian Punch Aloha Morning line of juice drinks to hit store shelves.

The new Aloha Morning line provides a good source of vitamins A, C and E, and each variety contains 40% less sugar than other juice drinks. Hawaiian Punch Aloha Morning comes in three flavors: orange citrus, mixed berry citrus and strawberry citrus.

March 4, 2013

Dr Pepper Snapple Group has purchased a company that bottles its beverages for much of the West, the company said.

PLANO, Texas — Dr Pepper Snapple Group has purchased a company that bottles its beverages for much of the West, the company said.

February 14, 2013

Dr Pepper Snapple Group reported $629 million in profits for fiscal year 2012, up from $606 million in 2011, the beverage maker said Thursday.

PLANO, Texas — Dr Pepper Snapple Group reported $629 million in profits for fiscal year 2012, up from $606 million in 2011, the beverage maker said Thursday.

Profits for the fourth quarter were $170 million, compared with $166 million in fourth quarter 2011, driven by fiscal year 2012 sales of $5.99 billion and fourth-quarter sales of $1.48 billion, compared with $5.9 billion and $1.46 billion in 2011, respectively.

December 19, 2012

As an extension of Dr Pepper Ten, the soft drink company will launch 10-calorie versions of five of its biggest soda brands, beginning January 2013. Sunkist, 7-Up, Canada Dry, RC Cola and A&W Root Beer are all getting makeovers.

PLANO, Texas — As an extension of Dr Pepper Ten, the soft drink company will launch 10-calorie versions of five of its biggest soda brands, beginning January 2013. Sunkist, 7-Up, Canada Dry, RC Cola and A&W Root Beer are all getting makeovers.

Unlike other artificial sweeteners, the 10-calorie sweetener mix used by Dr Pepper Snapple Group contains enough high-fructose corn syrup to appeal to those consumers who have reservations about the taste of diet drinks, the company said.

September 11, 2012

Dr Pepper Snapple Group has joined the United Way Worldwide Global Corporate Leadership program.

PLANO, Texas — Dr Pepper Snapple Group has joined the United Way Worldwide Global Corporate Leadership program.

DPS said joining the GCL program — which is committed to improving lives, helping families and building opportunities through strengthening communities — reinforces DPS's continued support of United Way. DPS has raised and donated more than $4.1 million to the organization since 2008.

April 19, 2012

The Dr Pepper Snapple Group has inked a multiyear deal with a National Football League franchise.

LAKE FOREST, Ill. — The Dr Pepper Snapple Group has inked a multiyear deal with a National Football League franchise.

April 10, 2012

In line with the premiere of "Marvel's The Avengers," Dr Pepper has unveiled a new commercial, limited-edition collectible cans that feature members of the heroic team and an online game.

PLANO, Texas — In line with the premiere of "Marvel's The Avengers," Dr Pepper has unveiled a new commercial, limited-edition collectible cans that feature members of the heroic team and an online game.

The new Dr Pepper commercial dramatizes the potential for anyone to be a hero and features a group of one-of-a-kind people assembling to impress comic book legend Stan Lee, the company said. In addition to the commercial, a collection of eight limited-edition Dr Pepper “Marvel's The Avengers” collectible cans now are available at retailers nationwide.

March 27, 2012

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

PepsiCo is poised to roll out Pepsi Next, a soft drink with 60% less sugar than original Pepsi, designed to appeal to consumers who want the taste of a full-calorie cola but with reduced sugar. The company also is putting hundreds of millions of dollars in advertising behind its carbonated beverage brands in an effort to grab share from archrival Coca-Cola.

February 21, 2012

Dr Pepper Snapple Group reportedly is expanding its line of 10-calorie soft drinks beyond the company's Dr Pepper brand.

PLANO, Texas — Dr Pepper Snapple Group reportedly is expanding its line of 10-calorie soft drinks beyond the company's Dr Pepper brand.

The company's Dr Pepper Ten brand, which debuted in October, removes the "diet" stigma by marketing the 10-calorie beverage toward men through a campaign that underscored "it's not for women." According to a report published by the Dallas Morning News' Biz Beat Blog, however, DPS is set to bring 10-calorie beverages to its 7Up, Sunkist, Canada Dry, A&W and RC brands, and will target both men and women.

December 5, 2011

Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.


Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.


DSN: Why men? What is the opportunity? 


November 4, 2011

Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


PLANO, Texas — Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


Dr Pepper TEN is out to change that. The beverage is a full-flavored carbonated soft drink, but contains only ten calories. With its gunmetal gray color scheme, industrial rivets and bold font, the packaging reads “masculine.”


October 26, 2011

Earnings for the Dr Pepper Snapple Group rose to $154 million, or 71 cents per share, for third quarter 2011, the company announced Wednesday.

HOUSTON — Earnings for the Dr Pepper Snapple Group rose to $154 million, or 71 cents per share, for third quarter 2011, the company announced Wednesday.

This compared with the year-ago period, where third quarter 2010 earnings totaled $144 million, or 60 cents per share.

Year-to-date net sales increased 5% for the company, while income from operations was $753 million, compared with $757 million in the prior-year period. Net income for DPS totaled $440 million, compared with $416 million in the prior-year period.

October 12, 2011

Dr Pepper has announced the launch of Dr Pepper TEN, a new line that delivers the taste of regular Dr Pepper but with just 10 calories. The catch is, it's for men only.

PLANO, Texas — Dr Pepper has announced the launch of Dr Pepper TEN, a new line that delivers the taste of regular Dr Pepper but with just 10 calories. The catch is, it's for men only.

Designed specifically to target men who want a lower-calorie option without the "diet" stigma, Dr Pepper TEN will feature distinctly masculine packaging and will be supported by a man-centric ad campaign and Facebook page, according to the company.

March 31, 2011

Dr Pepper is celebrating the premiere of "Thor" by sponsoring the film through various promotions.

PLANO, Texas — Dr Pepper is celebrating the premiere of "Thor" by sponsoring the film through various promotions.

The company said it is supporting the film by featuring "Thor" characters on limited-edition cans of Dr Pepper, and also will feature the superhero's creator, Stan Lee, in the soft drink's TV spots.

February 22, 2011

According to published reports, Dr Pepper is gearing up to launch a 10-calorie beverage targeted at male consumers.

PLANO, Texas — According to published reports, Dr Pepper is gearing up to launch a 10-calorie beverage targeted at male consumers.

The move by Dr Pepper for Dr Pepper Ten — a product that the company hopes will reach 25- to 34-year-old men — is similar to such competitors as Coca-Cola and Pepsi, which omitted "diet" from their respective Coke Zero and Pepsi Max products, perhaps betting that the word carries a negative connotation.

February 17, 2011

Earnings per share for Dr Pepper Snapple Group increased 5 cents to 49 cents, compared with the year-ago period, thanks to an increase in consumer spending and new licensing agreements with Coca-Cola and PepsiCo.

PLANO, Texas — Earnings per share for Dr Pepper Snapple Group increased 5 cents to 49 cents, compared with the year-ago period, thanks to an increase in consumer spending and new licensing agreements with Coca-Cola and PepsiCo.

February 10, 2011

A former executive for Carson Products has been named to Dr Pepper Snapple Group's board of directors.

PLANO, Texas — A former executive for Carson Products has been named to Dr Pepper Snapple Group's board of directors.

Joyce Roche, who most recently served as president and CEO of nonprofit Girls Inc. before her retirement last year, also served as Carson Products president and COO, as well as VP global marketing for Avon.

January 13, 2011

Dr Pepper is giving country music fans the opportunity to attend the 46th Annual Academy of Country Music Awards in Las Vegas this spring, thanks to music group Lady Antebellum.

PLANO, Texas — Dr Pepper is giving country music fans the opportunity to attend the 46th Annual Academy of Country Music Awards in Las Vegas this spring, thanks to music group Lady Antebellum.

The winner and a guest will receive a complete country music weekend with tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady Antebellum.