Content about Downy

February 26, 2014

Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection.

CINCINNATI — Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection. The products are formulated with ingredients that not only clean and soften, but help to create a relaxing sleep environment, the company said.

March 5, 2013

Procter & Gamble’s Downy and ZzzQuil brands have joined forces to help consumers create an environment that is conducive for falling asleep in time for National Sleep Awareness Week March 3-10.

CINCINNATI — Procter & Gamble’s Downy and ZzzQuil brands have joined forces to help consumers create an environment that is conducive for falling asleep in time for National Sleep Awareness Week March 3 to 10. 

According to a recent poll by the National Sleep Foundation, 1-in-4 adults report occasional sleeplessness with difficulty falling asleep at least a few times a week. 

December 5, 2011

Kimberly-Clark’s new portable cleaning wipes are designed to eliminate smudges from touchscreen devices.

SUPPLIER NEWS — Kimberly-Clark’s new portable cleaning wipes are designed to eliminate smudges from touchscreen devices. Packaged in resealable pouches, the wipes easily remove fingerprints, makeup, and skin oil and grease; won’t scratch glass surfaces; and virtually are lint-free, Kimberly-Clark said. KimTech* wipes are available in two packs (10 wipes per pack) and three packs (with 20 wipes per pack) for a suggested retail price of $3 and $7.49, respectively.


November 11, 2011

Downy has expanded its portfolio to include a new in-wash scent booster that allows users to control the amount of scent that gets added to each laundry load.

CINCINNATI — Downy has expanded its portfolio to include a new in-wash scent booster that allows users to control the amount of scent that gets added to each laundry load.

September 12, 2011

"Mad Men" costume designer Janie Bryant has been tapped as the latest spokeswoman for Downy Wrinkle Releaser.

ATLANTA — "Mad Men" costume designer Janie Bryant has been tapped as the latest spokeswoman for Downy Wrinkle Releaser.

In her role as brand spokeswoman, Bryant will be developing a guide on fabric care and will provide tips on looking good on the go, the company said.

August 31, 2011

Downy is seeking to break a Guinness World Record for the most hugs given in eight hours by a team.

TORONTO — Downy is seeking to break a Guinness World Record for the most hugs given in eight hours by a team.

The fabric softener brand has enlisted Torontonians to come out for a chance to be part of the event, which will be held Sept. 3 at the Canadian National Exhibition. Downy ambassadors also will be on hand.

If successful, Downy said it will donate $5,000 to Boys & Girls Clubs of Canada.

May 17, 2011

Procter & Gamble is taking its packaging for three of its laundry products to the past.

CINCINNATI — Procter & Gamble is taking its packaging for three of its laundry products to the past.

The company said that its Bounce, Downy and Tide brands will sport a retro look for a limited time, giving a nod to P&G's past advertising for the products.

Tide, Bounce and Downy vintage packages will be available at Target from May 22 through June 10. What's more, P&G will feature $1-off coupons for Tide and Bounce and 75-cent coupons for Downy in Sunday newspapers nationwide on May 29.

January 26, 2011

Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.

NEW YORK — Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.

November 2, 2010

Procter & Gamble's Downy brand has brought a popular Hispanic traditional activity to the Children's...

HOUSTON Procter & Gamble's Downy brand has brought a popular Hispanic traditional activity to the Children's Museum of Houston.

In partnership with the museum, Downy is bringing to life the Whimsical World of Sheet Castle display. The fabric sheet castles, which help put children's imaginations at play, are made with Downy dryer sheets and feature the brand's newest scent, Ultra Downy sun blossom.

August 16, 2010

Procter & Gamble is amplifying the freshness found in Ultra Downy April Fresh fabric softener....

February 21, 2010

In celebration of its 50th year, Downy fabric softener has launched a new specially marked...