Content about Douwe Egberts

June 20, 2011

Colgate-Palmolive has completed its acquisition of a personal care brand from Unilever for about $952 million.

NEW YORK — Colgate-Palmolive has completed its acquisition of a personal care brand from Unilever for about $952 million.

Colgate-Palmolive said its acquisition of Sanex, a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe, will enhance the company's positions in the shower gel and deodorant categories in the region.

The company's agreement to purchase Sanex from Unilever was announced in March.

March 23, 2011

Colgate-Palmolive is bolstering its foothold in the European personal care market by acquiring from Unilever the Sanex personal care brand for about $940 million.

NEW YORK — Colgate-Palmolive is bolstering its foothold in the European personal care market by acquiring from Unilever the Sanex personal care brand for about $940 million.

Sanex is a multicategory personal care brand with 2010 net sales of about $260 million, primarily in western Europe. Liquid body cleansing and deodorants each represent nearly 50% of the business.

The deal is structured as an all-cash acquisition for shares and net assets. The transaction is expected to close by the end of the second quarter this year.

November 16, 2010

The European Commission has approved the sale of Sara Lee's global body care and European...

DOWNERS GROVE, Ill. — The European Commission has approved the sale of Sara Lee's global body care and European detergent businesses to Unilever, provided that Unilever divest the Sanex brand of bath and body products in the European market after it acquires the business from Sara Lee.

The global body care and European detergent businesses encompass such brands as Sanex, Radox and Duschdas. The transaction was originally announced in September.