Content about Doug VanDeVelde

June 6, 2013
Kellogg introduces hot cereal, bars and shakes to meet changing consumer needs

The Kellogg Company is adding new Special K Nourish hot cereal and bars, and Kellogg's To Go breakfast shakes to its line of breakfast options.

BATTLE CREEK, Mich. — The Kellogg Company is adding new Special K Nourish hot cereal and bars, and Kellogg's To Go breakfast shakes to its line of breakfast options.

"Special K Nourish hot cereal and bars are specifically designed for people who are seeking positive nutrition to help manage their weight," said Doug VanDeVelde, senior vice president, Kellogg Morning Foods. "These consumers are focused on eating better, not just eating less."

August 3, 2012
Corn Flakes to debut limited-edition boxes featuring Olympic gold medalist

Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.

BATTLE CREEK, Mich. — Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.

"We are proud to support the potential of our young athletes and our amazing team of U.S. gymnasts," Kellogg's SVP morning foods Doug VanDeVelde said. "Over the course of the past week, we have all shared in the thrilling moments and passion of USA Gymnastics, and we are excited to bring that into the homes of families across the country."

November 15, 2010
Arming consumers to take control of breakfast

Today, American consumers are more focused on the foods they eat. They read labels. They understand the importance of fiber and whole grains. They know the difference between good and bad fats.

November 15, 2010
Big bowl of wellness

Now that more drug stores have moved into the grocery business, consumers are gaining more convenient access to food.

As a result, drug stores, which have always been synonymous with health and wellness, also have a tremendous opportunity to meet the nutrition needs of time-starved shoppers by stocking their shelves with healthier foods.

Food manufacturers, like Kellogg, see an opportunity for retail pharmacies to help reinvent the way groceries are merchandised to shoppers and help consumers make better decisions when buying food.

November 15, 2010
Pharmacists engage with patients in campaign for improved nutrition

Should retail pharmacists tell their patients to eat a good breakfast?

A mountain of data showing the health benefits of a good breakfast — one that includes high-fiber foods like cereals and grains — point to an unequivocal answer: absolutely.
Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.