Content about Doritos

February 5, 2013
Budweiser Super Bowl ad most effective, consumer study finds

Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

MOUNTAIN VIEW, Calif. — Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

June 1, 2012
Doritos, The Lonely Island donate $250K to Berkeley Unified School District

Doritos and The Lonely Island announced a donation of $250,000 to the Berkeley Unified School District, located in Berkeley, Calif., as a part of their collaboration on the annual Doritos Crash the Super Bowl contest.

PLANO, Texas — Doritos and The Lonely Island announced a donation of $250,000 to the Berkeley Unified School District, located in Berkeley, Calif., as a part of their collaboration on the annual Doritos Crash the Super Bowl contest.

March 29, 2012
Doritos Dinamita makes debut

A spicier version of Doritos is making its debut.

PLANO, Texas — A spicier version of Doritos is making its debut.

Doritos Dinamita, a tortilla chip rolled into a taquito-like shape, is aimed at consumers looking to add a touch of spice to their snacking, the company said. Initially introduced in February in select markets in the Midwest, Texas and the western United States, the new product offering will be available at Walmart locations nationwide in Chile Limon and Nacho Picoso flavors.

March 16, 2012
Doritos gears up to launch Jacked tortilla chips

Doritos is rolling out a new product this month.

AUSTIN, Texas — Doritos is rolling out a new product this month.

The latest tortilla chips, Doritos Jacked, is 40% larger in size and thickness and will be available in two flavor combinations, Enchilada Supreme and Smoky Chipotle BBQ. The item debuted at the South by Southwest Music Conference and Festival.

November 7, 2011
Chipping away at sales

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association.

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association. “Manufacturers have been expanding their offerings in the area so that one manufacturer has not just one, but ten barbecue chip flavors.”

September 27, 2011
Doritos taps The Lonely Island for Super Bowl promo

Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

PLANO, Texas — Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

The program features a contest that encourages consumers to create a Super Bowl advertising spot for Doritos and will compete against both The Lonely Island and other consumers. If the ad scores No. 1 on the USA Today Ad Meter, its creator will win a $1 million bonus; however, if The Lonely Island Doritos ad scores No. 1 on the USA Today Ad Meter, Doritos will donate $1 million to the group's charity of choice.

August 30, 2011
Fiery Fusion brings heat, flavor to Doritos, Cheetos brands

Frito-Lay has introduced Fiery Fusion snacks for its Doritos and Cheetos brands.

PLANO, Texas — Frito-Lay has introduced Fiery Fusion snacks for its Doritos and Cheetos brands.

The Fiery Fusion line amps up Frito-Lay's spicy snack portfolio, offering a unique combination of heat and flavor, the company said. The Fiery Fusion flavor blends cheese, herbs and spices, followed by a slow-burning heat derived from a combination of cayenne pepper, vinegar and paprika.

April 5, 2011
Frito-Lay heats up chips with Tapatio hot sauce

Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands with a zesty offering.

PLANO, Texas — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands with a zesty offering.

Each of the three chips brands now will include a Tapatio hot sauce-flavored product. All three Tapatio-flavored Frito-Lay products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients used to create the original Tapatio hot sauce recipe.

New Tapatio-flavored Doritos, Fritos and Ruffles are available at select retailers for a suggested retail price of 99 cents each for small bags and $2.99 each for large bags.

December 10, 2010
Brand awareness resonates among young people

Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.

WHAT IT MEANS AND WHY IT’S IMPORTANT — Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.