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August 3, 2012
SoloHealth, WellPoint announce strategic relationship

SoloHealth on Friday announced a new relationship with WellPoint to help provide consumers with convenient access to information about their health and wellness through the next-generation SoloHealth Station consumer kiosks.

ATLANTA — SoloHealth on Friday announced a new relationship with WellPoint to help provide consumers with convenient access to information about their health and wellness through the next-generation SoloHealth Station consumer kiosks.

The news comes on the heels of SoloHealth's recent FDA approval in June, as well as its announcement of an aggressive rollout to retail locations nationwide to begin this fall.

May 18, 2012
NAD: Dreambrands to moderate supplement claims following advertising review

The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.

NEW YORK — The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.

Claims at issue included:

  • “Add Lib is an all natural supplement for women to feel better physically, mentally and emotionally — a holistic approach to sustain energy and reduce anxiety — so you can fall in love with life again.”;

September 6, 2011
Bare Escentuals to launch first-ever global platform, creates BareMinerals Ready Eyeshadow for fall

Bare Escentuals is launching in September its first-ever global creative platform and marketing campaign, “Be a Force of Beauty,” aimed at amplifying the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.

SAN FRANCISCO — Bare Escentuals is launching in September its first-ever global creative platform and marketing campaign, “Be a Force of Beauty,” aimed at amplifying the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.

August 2, 2011
Nelsons launches Rescue Remedy Facebook contest

Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy.

NORTH ANDOVER, Mass. — Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy. Consumers who "like" Rescue Remedy" on Facebook as part of the "Want" To-Do List contest will be entered for a chance to win $2,500.