Content about Direct-to-consumer advertising

February 18, 2014

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

A new report from the IMS Institute for Healthcare Informatics concludes that fewer than half of the top 50 global pharmaceutical manufacturers “have some level of healthcare social media engagement.” This, despite the fact that “increasingly, patients are turning to social media as an essential forum for obtaining and sharing information related to their health,” noted Murray Aitken, the institute’s executive director.

October 28, 2013

The Food and Drug Administration has launched an online learning course aimed at healthcare professionals to educate them about potentially untruthful or misleading drug ads and promotional materials.

SILVER SPRING, Md. — The Food and Drug Administration has launched an online learning course aimed at healthcare professionals to educate them about potentially untruthful or misleading drug ads and promotional materials.

October 4, 2013

PFSweb, an international provider of end-to-end e-commerce solutions, has launched a direct-to-consumer e-commerce solution for L'Oréal USA's Clarisonic brand, the company announced.

ALLEN, Texas — PFSweb, an international provider of end-to-end e-commerce solutions, has launched a direct-to-consumer e-commerce solution for L'Oréal USA's Clarisonic brand, the company announced.

January 30, 2013

Demandware, a provider of on-demand e-commerce, has announced that Burt’s Bees Baby, a specialty brand featuring natural, organic products for babies and moms, has launched a new e-commerce site, BurtsBeesBaby.com, on the Demandware Commerce platform.

BURLINGTON, Mass. — Demandware, a provider of on-demand e-commerce, has announced that Burt’s Bees Baby, a specialty brand featuring natural, organic products for babies and moms, has launched a new e-commerce site, BurtsBeesBaby.com, on the Demandware Commerce platform. The new site represents the company’s first direct-to-consumer channel and will be followed by a mobile site, also powered by Demandware, in the coming months.

September 12, 2012

Most advertisements for over-the-counter versions of drugs did contain significantly less information about the risks of the medication, compared with the ads for the drug prior to its transition to OTC status, according to new research sponsored by CVS Caremark.

WOONSOCKET, R.I. — Most advertisements for over-the-counter versions of drugs did contain significantly less information about the risks of the medication, compared with the ads for the drug prior to its transition to OTC status, according to new research sponsored by CVS Caremark.

The research, published in this week's issue of the Journal of the American Medical Association, identified differences between consumer-directed advertisements for drugs when they are available by prescription only, compared with when they transition to OTC.

August 23, 2010

Drug advertisements that tie disease risks with family history can influence consumers' choice of medications...

PHILADELPHIA Drug advertisements that tie disease risks with family history can influence consumers' choice of medications and have a beneficial effect on those consumers' lifestyle choices, according to a study published in the August issue of the Journal of Applied Communication Research.

 

June 20, 2010

The Center for Genetics and Society recently praised the Food and Drug Administration's decision to...

June 6, 2010

From sophisticated computer-generated animation to camera work worthy of Hollywood to celebrity endorsements, direct-to-consumer drug...

January 12, 2010

Four drug companies have received warnings from the Food and Drug Administration in the last...