Content about Digestive system

Probiotics are fast moving from a “what’s that?” category to a “what’s hot” category. Most people today know the health benefits associated with probiotic use — a 2010 MaCorr Research consumer survey reported that 73% of consumers correctly identified probiotic use, up from only 47% in 2007 — and that’s thanks in large part to the educational efforts of Procter & Gamble with its Align launch two years ago, and prior to that, Danone with its Activia yogurt launch.


NEW YORK — The health benefits associated with probiotics already are well-known. A 2010 MaCorr Research consumer survey reported that 73% of consumers correctly suggested that “probiotics are used to help maintain the natural balance of organisms in the intestine,” when asked to define the supplement. Awareness of the health benefits associated with probiotics in 2010 was similar among the general population, as well as among people with digestive health concerns, 73% and 82%, respectively.


MONTREAL — A new probiotic formula that features added vitamins has entered the market.

ProbioKid Vita+, developed by Institut Rosell-Lallemand, combines a synbiotic formula of probiotic strains — Lactobacillus helveticus Rosell-52, Bifidobacterium bifidum Rosell-71 and Bifidobacterium infantis Rosell-33 — and a prebiotic (fructooligosaccharide, or FOS) with vitamins C and D. The product is designed to boost kids' immunity in the winter, the company said.

ProbioKid Vita+ recently was unveiled at the Vitafoods Europe trade show in Geneva.


The latest vindicator to the almost $3.5 billion vitamin and supplement business across all outlets isn’t positive press. It’s not even the continued consumer gravitation toward self-care. It’s Wall Street. 


SILVER SPRING, Md. — The Food and Drug Administration reported Tuesday that U.S. marshals seized probiotic products from UAS Labs that were being marketed as drugs.

Wegmans hosts a bevy of natural solutions (e.g., gluten-free foods, supplements and homeopathic solutions) just outside its produce department, including this refrigerated unit replete with probiotics and flax-seed oil supplements. That places the mass-oriented grocer more in line with the kind of natural wellness position you would expect to find at a Whole Foods or other natural grocer. 


MONTREAL — A new documentary film released by Institut Rosell-Lallemand discusses the discovery of beneficial bacteria and the role they play in our bodies, as well as the latest research on their potential to improve our lives.

“Microwarriors: The Power of Probiotics,” is available on DVD for an introductory price of $9.99. The film highlights probiotics and their contribution to overall health and well-being, the company said. The film was produced by Health Point Productions, a Los Angeles-based company.

NORTHRIDGE, Calif. — Pharmavite recently introduced a new probiotic daily supplement combined with a multivitamin that may encourage regular use of probiotics. Called Nature Made Triple Probiotic, the blend includes three probiotic strains, along with vitamins A, C and E; minerals iron, magnesium and zinc; and other vitamins and minerals.

CLEVELAND — A distributor of over-the-counter probiotic products has developed and launched a new yogurt line exclusively at Walmart stores.

Ganeden's enLiven yogurt is available in four flavors, including vanilla, blueberry, strawberry and peach, and features GanedenBC30 probiotics, the company said.

NEW YORK — Coty's Sally Hansen brand is looking to perfect pouts this year with several new lip products.

From deep lines to dry lips to thin and parched pouts, Sally Hansen has developed new formulas to help eradicate lip issues. The new vitamin-powered lip treatments are infused with superfruits acai and pomegranate to help promote moisture retention. The Vitamin Lipcare collection includes:

CINCINNATI Even during a time when consumers are cutting back on healthcare expenditures, the probiotics category has continued to grow, according to Procter & Gamble, which announced Wednesday that its Align probiotic has become the most recommended among gastroenterologists.

PORT CHARLOTTE, Fla. Enzymedica on Tuesday launched a campaign to drive awareness around enzymatic therapy as a way to improve overall digestive performance through the company’s 14-day “Take the Digest Challenge!”

For consumers taking the challenge, Enzymedica recommended its Digest Basic formula along with every meal or large snack for 14 days. Within the first two weeks, consumers should realize reduced digestive distress, increased energy and improved regularity, the company stated.