Content about Dietary supplements

WASHINGTON The Natural Products Association on Wednesday challenged a Consumer Reports report in the September 2010 issue around dietary supplements as “an attack on dietary supplements -- including a call for additional regulation of the industry -- that presents a far from balanced and accurate representation of the industry or the laws that regulate it.”

Many of the products mentioned in the report, the NPA added, aren’t even dietary supplements but adulterated drugs being sold in violation of standing regulation.

WASHINGTON Vitamins and calcium supplements appear to reduce the risk of breast cancer, according to findings presented at the American Association for Cancer Research 101st Annual Meeting 2010, the association announced Sunday.

"It is not an immediate effect. You don't take a vitamin today and your breast cancer risk is reduced tomorrow," stated Jaime Matta, professor in the Ponce School of Medicine in Puerto Rico. "However, we did see a long-term effect in terms of breast cancer reduction."

WASHINGTON The vast majority of nurse practitioners are actively recommending dietary supplements to their patients, the CRN Foundation, an educational affiliate of the Council for Responsible Nutrition, announced Wednesday.

MONROVIA, Calif. —Can two-time Super Bowl coach Jimmy Johnson do for the supplement male enhancement category what Bob Dole did for Viagra?

That’s exactly what Biotab Nutraceuticals and its agency InterQuantum are hoping—legitimizing a supplement category that often provides the punch line for late night comics. The company signed Johnson in January to represent its Extenze male enhancement product. Biotab plans to pitch the pitchman pretty heavily to American consumers throughout the year with an overall marketing budget of $70 million.