Content about Diet soda

April 13, 2012
Q&A: Naturally 
sweetening soda

Drug Store News spoke with Paddy Spence, CEO of Zevia, about the potential for natural sodas in the U.S. marketplace.

Drug Store News spoke with Paddy Spence, CEO of Zevia, about the potential for natural sodas in the U.S. marketplace.



DSN: What is the awareness level of nonartificial sweeteners, and how is that trending in the U.S. market?

July 7, 2011
Diet Mountain Dew takes center stage in new campaign

Mountain Dew is putting its diet drink in the spotlight.

PURCHASE, N.Y. — Mountain Dew is putting its diet drink in the spotlight.

Featuring the tagline, "Diet Tastes Better on the Mountain," the new Diet Mountain Dew campaign debuted this week with a 30-second television spot that features two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew.

April 22, 2011
Link between Type 2 diabetes, diet soda consumption may not exist

The link between diet soda and diabetes may not be as strong as previously thought, according to a study by researchers at the Harvard School of Public Health.

NEW YORK — The link between diet soda and diabetes may not be as strong as previously thought, according to a study by researchers at the Harvard School of Public Health.

Between 1986 and 2006, more than 40,000 men filled out regular questionnaires about health and diets, which the Harvard team, led by nutrition and epidemiology professor Frank Hu, then collected.

April 4, 2011
Report: Pepsi onto the 'next' best thing

Pepsi is gearing up to launch a low-calorie soft drink, according to published reports.

PURCHASE, N.Y. — Pepsi is gearing up to launch a low-calorie soft drink, according to published reports.

The beverage maker will debut Pepsi Next, which will tout 60 calories per 12-oz. can, Beverage Digest reported last week. The beverage could be the company's way of meeting diet soda drinkers half way.

Pepsi's portfolio of beverages includes its namesake, Pepsi Max, Pepsi Natural, Pepsi One, Pepsi Throwback and Pepsi Wild Cherry, as well as diet and caffeine-free varieties.

September 14, 2010
Virgil's diet line gets natural

Reed's is reformulating its Virgil's diet line with a new look and flavor combination....

LOS ANGELES Reed's is reformulating its Virgil's diet line with a new look and flavor combination.

The Virgil's diet line now will include stevia, a zero-calorie sweetener, to its all-natural beverage line.