Content about Developmental psychology

June 17, 2013

Kimberly-Clark Co. announced a new addition to its line of kids potty training pants with characters from the sequel to Disney's Monsters Inc.

NEENAH, Wis. — Kimberly-Clark Co. announced today a new addition to its line of kids potty training pants with characters from the sequel to Disney's "Monsters, Inc."

Kimberly-Clark has added Monsters University character potty training pants to its line of baby products, offering a new, fun way for parents and children to enjoy the ritual of potty training. The new licensing agreement comes in the midst of National Potty Training Month in June.

January 4, 2012

According to a survey released by Identigene last week, more than half of adults with paternity questions have resolved to address their question in 2012. Men with paternity questions are twice as likely (51%) than women (25%) to address paternity in 2012.

SALT LAKE CITY — According to a survey released by Identigene last week, more than half of adults with paternity questions have resolved to address their question in 2012. Men with paternity questions are twice as likely (51%) than women (25%) to address paternity in 2012.

Overall, as many as 11% of adults have reported they have personally been in a situation where a paternity test was appropriate; and nearly 1-in-5 (18%) said that they or a close friend or family member have questioned paternity.

August 23, 2011

Kroger on Tuesday revealed results of its "Kroger Comforts Moms" survey to help understand the mindset of moms with young children.

CINCINNATI — Kroger on Tuesday revealed results of its "Kroger Comforts Moms" survey to help understand the mindset of moms with young children.

September 6, 2010

A leading social media marketing agency to mothers has developed a counterpart for expanding its...

NEWTON, Mass. A leading social media marketing agency to mothers has developed a counterpart for expanding its parent influencer marketing model beyond the mom demographic.

Mom Central Consulting said new Dad Central Consulting touches upon the fact that fathers are more involved than ever with making household purchases and turn to other fellow fathers for advice.

June 6, 2010

Mom + Baby has been a very successful equation for drug retailers in the past....

Mom + Baby has been a very successful equation for drug retailers in the past. After all, babies need lots of “stuff,” and moms historically have been responsible for buying the stuff babies need. The success of the Mom + Baby equation, however, is weakening because it fails to include an increasingly important but often ignored element: Dad. Here’s my forecast for the future: Those retailers who fail to add Dad to the traditional Mom + Baby equation will see their market share decline.